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Overnight Demand Generation Manager Jobs in Indiana

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

Experience with demand generation strategies, lead lifecycle management, and sales alignment * Strong communication and stakeholder management skills across cross-functional teams * Ability to travel ...

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Overnight Demand Generation Manager information

What is the difference between Overnight Demand Generation Manager vs Demand Generation Specialist?

AspectOvernight Demand Generation ManagerDemand Generation Specialist
CredentialsTypically requires a bachelor's degree in marketing, business, or related field; certifications like HubSpot or Marketo are commonSimilar educational background; certifications also valued but less often required
Work EnvironmentLeads strategic planning, manages campaigns, and oversees team activities, often in a corporate marketing departmentExecutes specific campaigns, analyzes data, and supports demand generation efforts, often in a marketing team
Industry UsageUsed across industries with a focus on demand creation and lead generation strategiesCommonly used in marketing teams to support demand generation initiatives

The Overnight Demand Generation Manager focuses on strategic planning and team leadership in demand creation, often overseeing campaigns and managing resources. In contrast, the Demand Generation Specialist executes campaigns and analyzes results to support demand efforts. Both roles require similar skills and certifications but differ in scope and responsibilities.

What are popular job titles related to Overnight Demand Generation Manager jobs in Indiana?

For Overnight Demand Generation Manager jobs in Indiana, the most frequently searched job titles are:

What cities in Indiana are hiring for Overnight Demand Generation Manager jobs?

Cities in Indiana with the most Overnight Demand Generation Manager job openings:

Senior Program Manager, Demand Generation

Relativity

Indianapolis, IN • On-site

$128K - $192K/yr

Other

Re-posted 24 days ago


Key responsibilities

  • Own and optimize demand generation strategies and campaigns across multiple channels to drive trials and demo requests.

  • Manage website content, SEO, and editorial operations to support marketing objectives.

  • Oversee CRM and email marketing workflows, partner with sales and customer success teams, and analyze data to inform marketing decisions.


Job description

Posting Type

Hybrid

Job Overview

Gavel has been acquired by Relativity, the leading legal data intelligence company. Gavel currently operates as a standalone product line within Relativity, with two products: Gavel Workflows, a legal document automation platform for law firms, and Gavel Exec, an AI contract review and drafting tool for in-house legal teams and transactional attorneys.
This role owns all inbound demand generation and marketing-led outbound for both products, driving free trials and demo requests across the full funnel. In the near-term, you will be the only dedicated marketer on the Gavel team: building and running the playbook. You will own the strategy, the tech stack, the channels, and the reporting, and you will advise the CEO and cross-functional leadership on where to invest and why.
This is a high-autonomy role for someone who has operated as a solo marketing function before, thinks in systems, and holds themselves accountable to pipeline and revenue outcomes.

Job Description and Requirements

Role Responsibilities

Demand Generation and Pipeline

  • Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV

  • Own andoptimizepaid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI

  • Adviseleadership on funnel health, channel ROI, and investment prioritization

  • Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting

Website, Content, and SEO

  • Own ourWebflowsite: strategy, page edits, CMS updates, and new page launches

  • Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program

  • Run editorial operations for two founderSubstacksand bi-weekly newsletters

  • Oversee contractors for SEO/AEO execution and social content production

CRM, Email, and Lifecycle

  • Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow

  • Design and build onboarding, nurture, sales, and marketing email sequences across both products

  • Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications

Analytics, Attribution, and Operations

  • Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes

  • Translate data fromBigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership

  • Own the fullmartechstack and build AI workflows and automations across your workflow

What We Are Looking For

  • 7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company

  • Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution

  • Hands-on paid ownership: you have managed campaigns, made budget and bid decisions, and understood conversion tracking at a technical level

  • Strong HubSpotproficiencyacross sequences, workflows, lifecycle management, and reporting

  • Experience designing and executing SEO or content programs with measurable pipeline impact

  • Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data fromBigQuery, Looker, HubSpot, GA4, and spreadsheets into investment recommendations

  • AI fluency: you use AI tools as a core part of how you work to build automations, produce content, analyze data, and move faster than a team of one should be able to

  • Strong written communication: you write copy, briefs, and strategic recommendations regularly and well

Preferred Qualifications

  • Experience with AEO, LLM citation optimization, or AI-driven search visibility programs

  • Familiarity withBigQueryor data warehouse tools for marketing attribution

  • Experience inlegaltech, legal operations, or selling to law firms or in-house legal teams

  • Experience building and owning amartechstack from the ground up

Relativity is committed to competitive, fair, and equitable compensation practices.

This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.

The expected salary range for this role is between following values:

$128,000 and $192,000

The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

Required Skills:

Content Strategy, Demand Generation Strategy, HubSpot CMS, Marketing Attribution, Marketing Research Strategy, Paid Search Marketing, Sales Enablement, Search Engine Optimization (SEO)