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Are you passionate about helping students succeed and using innovative communication strategies to make a meaningful impact? Join our Enrollment Management team as the Enrollment and Student Communication Coordinator, where you will play a key role in shaping the student experience from first inquiry through graduation.

Indian River State College is a leading public institution on Florida's Treasure Coast, serving students across multiple campuses in four counties. We are committed to academic excellence, innovation, and community engagement, offering associate and bachelor's degrees, workforce training, and continuing education programs that meet the needs of our region.

At The River, we believe every student's and every employee's story matters. We value the diverse perspectives, experiences, and talents that come together across our campuses, creating a learning environment and workplace that is supportive, inclusive, and inspiring.

With flexible learning options online, on campus, and hybrid, we meet students where they are and prepare them for real-world success. Programs like the Promise Program expand access by providing eligible students with tuition-free opportunities, ensuring every learner has the chance to thrive.

When you join Indian River State College, you become part of a collaborative and mission-driven community where your work makes a meaningful impact. Here, your role is more than a job; it's an opportunity to shape futures, support student success, and contribute to a college that is changing lives every day.

We are committed to supporting the well-being and professional growth of our employees through a comprehensive and competitive benefits package:

• Health & Wellness: Medical, dental, and vision coverage; flexible spending accounts; life insurance; supplemental plans; and an Employee Assistance Program (EAP)
• Affordable Coverage: PPO and HMO options starting at approximately $50/month for individual coverage and $180/month for family coverage
• Retirement Security: Florida Retirement System (FRS) participation, plus optional tax-deferred annuities and Roth 403(b) plans
• Work-Life Balance: Generous paid vacation, personal, and sick leave
• Perks & Discounts: Reduced rates on services and access to local attraction discounts
• Growth & Development: Professional development opportunities, leadership training, and career advancement pathways

JOB SUMMARY:

Under general supervision, this position advances enrollment, communication, engagement, and student success initiatives aligned with the College's strategic goals. The Enrollment and Student Communication Coordinator develops, coordinates, and implements student communication strategies that support admissions, enrollment, onboarding, retention, re-engagement, and completion efforts. Responsible for supervising outreach and communication staff, supports CRM administration and training, assisting with communication workflow development, and collaborating with Enrollment Management, Student Success, Marketing, and Information Technology to ensure a coordinated and effective student communication experience.

SPECIFIC DUTIES AND RESPONSIBILITIES:

Student Communication and Engagement (40%)

• Develop and coordinate communication strategies that support student enrollment, onboarding, retention, re-engagement, and completion.
• Create and manage targeted communication campaigns utilizing email, text messaging, CRM workflows, and other communication platforms.
• Conduct proactive outreach to prospective, newly admitted, returning, and continuing students.
• Supervise and train communication support staff assisting with outreach, documentation, and student follow-up.
• Ensure timely follow-up and accurate documentation of student interactions within CRM and student information systems.
• Monitor communication effectiveness and recommend improvements to increase student engagement and response rates.
• Assist with development and implementation of communication plans supporting institutional priorities and student success initiatives.

Enrollment Communication and CRM Operations (30%)

• Support the administration, utilization, and optimization of Element 451, EAB navigate360, and other student communication platforms.
• Assist with the development and maintenance of communication workflows, automations, forms, campaigns, and communication strategies.
• Provide training and support to faculty and staff utilizing CRM and communication tools.
• Coordinate follow-up communication efforts for prospective, newly admitted, transfer, dual enrollment, Promise, and returning students.
• Collaborate with Admissions, Advising, Financial Aid, Marketing, and Student Success departments to ensure coordinated student outreach.
• Monitor student-facing communication channels and provide recommendations to improve the student experience.
• Serve as a liaison between Enrollment Management, Student Success, Marketing, and Information Technology on communication-related initiatives.
• Support communication efforts related to bachelor's admissions, transfer pathways, and special populations while operational admissions functions remain under Admissions leadership.
• Oversee daily operations of the college communication and outreach office.

Communication Strategy, Analytics, and Institutional Collaboration (25%)

• Track communication performance metrics, engagement trends, enrollment outcomes, and campaign effectiveness.
• Maintain accurate records of communication activities and student interactions in CRM and student information systems.
• Develop and analyze reports related to communication effectiveness, enrollment conversion, student engagement, and re-engagement initiatives.
• Collaborate with Institutional Research, Marketing, Enrollment Management, and Student Success teams.
• Participate in the development and implementation of institutional communication and engagement initiatives.
• Explore, evaluate, and support AI-enabled communication tools and emerging technologies.
• Assist with the development of communication standards, templates, and messaging strategies.
• Completes all other duties and responsibilities as assigned. (5%)

QUALIFICATIONS, KNOWLEDGE AND SKILL REQUIREMENTS:

• Bachelor's Degree from an accredited institution.
• Minimum of five (5) years experience in enrollment management, admissions, student success, communications, CRM administration, marketing, or related higher education functions.
• Supervisory experience or demonstrated leadership of outreach, communication, or student support teams.
• Demonstrated ability to develop, manage, and evaluate communication campaigns and student engagement strategies.
• Ability to develop, plan, and implement short- and long-range communication, enrollment, and student engagement strategies.
• Strong oral and written communication skills.
• Ability to manage sensitive student information with professionalism and confidentiality
• Experience utilizing CRM platforms, communication management systems, or student information systems preferred.
• Experience with Element 450 or similar CRM systems preferred.
• Experience supporting communication workflows, marketing automation, or student engagement campaigns preferred.
• Experience utilizing AI-assisted communication tools preferred.
• Proficiency in Spanish preferred

PHYSICAL DEMANDS:

This position classifies the physical exertion requirements as light work involving lifting no more than 20 pounds at a time with frequent lifting or carrying of objects weighing up to 10 pounds. Even though the weight lifted may be very little, a job is in this category when it requires a good deal of walking or standing, or when it involves sitting most of the time with some pushing and pulling of arm or leg controls. To be considered capable of performing a full or wide range of light work, you must have the ability to do substantially all of these activities. If someone can do light work, we determine that he or she can also do sedentary work, unless there are additional limiting factors such as loss of fine dexterity or inability to sit for long periods of time.

• Requires extended periods standing and walking during events.
• Work schedule may include evenings and weekends to accommodate program needs.
• Primarily office-based, but occasional outdoor work may be needed.

ADDITIONAL EXPECTATIONS:

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Additionally, all employees of the College are expected to maintain professional standards of communication, able to learn and apply new technology, and abide by all policies and procedures. Continued employment remains on an "at-will" basis.

This description is intended to indicate typical kinds of tasks and levels of work difficulty that will be required of positions given this title and shall not be construed as declaring every specific duty and responsibility of the particular position. This job description is not intended to be a contract for employment, and the employer reserves the right to make any necessary revisions to the job description at any time without notice.