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Meta Marketing Jobs (NOW HIRING)

We are seeking a Brand Marketing Manager to focus on the Retail Channel. We look to bring the ... Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual ...

Meta is seeking an experienced and strategic Enterprise Marketing Lead to drive the marketing efforts for our enterprise solutions, including WhatsApp b.

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As of Sep 7, 2026, the average hourly pay for meta marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is a Meta Marketing?

A Meta Marketing job typically involves planning, executing, and optimizing marketing campaigns on Meta platforms like Facebook, Instagram, and WhatsApp. Professionals in this role focus on paid advertising, audience targeting, and performance analysis to drive business growth. They may also collaborate with creative and content teams to develop engaging ad materials. Strong analytical skills and familiarity with Meta’s Ads Manager and marketing tools are essential for success in this role.

What skills and qualifications are needed for Meta Marketing?

To thrive in Meta Marketing, a strong grasp of digital marketing strategies, data analytics, and social media platforms is essential, often supported by a degree in marketing, communications, or a related field. Familiarity with Meta's suite of advertising tools (such as Facebook Ads Manager), campaign tracking systems, and relevant certifications like Meta Blueprint are highly beneficial. Creative thinking, adaptability to changing technology trends, and strong communication skills help individuals excel in dynamic team environments. These competencies ensure effective campaign execution, data-driven decision-making, and successful audience engagement across Meta's digital ecosystem.

What are typical challenges faced in Meta Marketing?

Professionals in Meta Marketing often face the challenge of keeping up with frequent updates to Meta's advertising algorithms and platform features, which can quickly affect campaign performance. Navigating shifting privacy regulations and user behavior trends also requires adaptability and ongoing learning. Additionally, balancing creative content development with rigorous data analysis is essential to optimize ROI and reach target audiences effectively. Working collaboratively with cross-functional teams like design, analytics, and product management helps address these challenges and produce successful marketing outcomes.

What are entry-level jobs at Meta Marketing?

Entry-level jobs at Meta Marketing typically include roles such as Marketing Coordinator, Social Media Associate, or Digital Marketing Assistant. These positions often require basic knowledge of marketing tools, social media platforms, and strong communication skills, and they may involve supporting campaign development and analytics. Candidates usually need a relevant degree or internship experience to qualify.
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Infographic showing various Meta Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Brand Marketing Manager, Retail

Meta

New York, NY • On-site

$152K/yr

Full-time

Posted 11 days ago


Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

139th of 247 rated software companies


Job description

At Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re seeking an experienced leader to own brand marketing for a rapidly growing portfolio of products at the intersection of fashion, consumer, electronics, and AI.We are seeking a Brand Marketing Manager to focus on the Retail Channel. We look to bring the consumer perspective to our marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. This requires an ability to lead and influence partners and cross-functional teams for developing integrated marketing plans using analytical rigor, a deep understanding of the consumer and market and the right mix of brand and product knowledge to deliver effective marketing plans.It will be critical that this person is able to unify teams around a strategic north star in a highly cross-functional and dynamic environment built to iterate quickly.
Brand Marketing Manager, Retail Responsibilities:
  • Work closely with Sales, Channel Marketing, Brand Marketing, and Insights to translate business objectives into marketing strategy to support an ambitious roadmap and sales goals
  • Apply analytical rigor, a deep understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that drive measurable business impact at Retail
  • Deliver cross-channel programs for retail including strategy, execution, optimization, analysis and reporting
  • Develop a deep understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries
  • Partner closely with many teams to identify opportunities and deliver integrated marketing programs for retailers: External partners, Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
  • Track performance of programs to provide data-backed insights to optimize programs and find new opportunity areas

Minimum Qualifications:
  • 8+ years of experience in retail marketing, managing and executing large scale retail campaigns and long-term brand building through a diverse media mix that delivers measurable brand and business results
  • Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
  • Demonstrated experience working with media and creative agencies
  • Experience in leading and communication, with demonstrated talent at building collaborative partnerships with cross-functional teams
  • Experience prioritizing and managing concurrent programs across internal and external teams to deliver on schedule and drive measurable impact
  • Experience in retail consumer product categories and brands such as consumer technology, wearables, or culture driven brands

Preferred Qualifications:
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies
  • Experience driving GTM in consumer electronics category
  • Experience working for a developing or emerging brand with multiple products
  • Experience and knowledge about varied cultural, social and business landscapes
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$152,000/year to $213,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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