Description
About the Role
We are seeking an Media Sales Executive to lead the planning, execution, and optimization of multi-channel media campaigns across digital, broadcast radio, community events, and social media advertising campaigns. This role sits at the center of client relationships, AGM internal programming teams, and external partners-ensuring media strategies are cohesive, effective, and aligned with business objectives of American General Media and AGM Community Partners.
The ideal candidate is both strategic and hands-on, with a strong understanding of how paid, owned, and earned media work together to deliver impactful, integrated campaigns with local businesses in Bakersfield.
Key Responsibilities
Client Management & Strategy
- Serve as the primary day-to-day client contact, building strong trusted relationships, and developing new business each month.
- Understand client business goals and translate them into integrated media strategies
- Lead client presentations, status meetings, and performance reviews
- Proactively identify opportunities for growth, innovation, and optimization
- Collect payments on all advertising campaigns and actively oversee accounts receivable reporting
Integrated Media Planning & Execution
- Collaborate with internal teams (strategy, planning, creative, data, and activation) to develop integrated media plans
- Oversee campaign execution across multiple channels, ensuring consistency and alignment
- Manage timelines, deliverables, and budgets across all media components
- Coordinate with external vendors, publishers, and partners as needed
Performance & Optimization
- Monitor campaign performance and ensure KPIs are met or exceeded
- Analyze results and translate data into actionable insights and recommendations
- Prepare clear, compelling reports that demonstrate performance and ROI
- Drive ongoing optimization throughout the campaign lifecycle
Collaboration & Leadership
- Act as the connective tissue between clients and internal AGM staff
- Mentor junior team members and contribute to a collaborative team culture
- Ensure best practices, processes, and quality standards are consistently followed
Requirements
Q
Qualifications & Experience
- 3-6+ years of experience in media, advertising, or marketing (agency or in-house)
- Proven experience managing integrated, multi-channel media campaigns
- Strong understanding of digital media (programmatic, social, search, video) with exposure to offline channels a plus
- Excellent client-facing, communication, and presentation skills
- Highly organized with strong project management abilities
- Analytical mindset with comfort interpreting data and insights
- Ability to manage multiple accounts and priorities in a fast-paced environment
Working Conditions:
- Full-time position with standard office hours, though occasional evenings or weekends may be required for client meetings or events.
- Travel is necessary for client visits or industry events.
Benefits:
- Competitive commission structure with a guarantee for the first three months.
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Opportunities for professional development and career growth.
Equal Opportunity Employer:
American General Media is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.