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Media Planner Jobs in Utah (NOW HIRING)

Media Buyer

Lehi, UT · On-site

$55K - $70K/yr

Position Summary The Jr. Media Buyer / Media Buyer supports the planning, buying, execution, optimization, and reporting of media campaigns across traditional and digital channels. This role is ...

Media Buyer

Lehi, UT · On-site

$55K - $70K/yr

Position Summary The Jr. Media Buyer / Media Buyer supports the planning, buying, execution, optimization, and reporting of media campaigns across traditional and digital channels. This role is ...

About the role The Influencer & Social Media Coordinator is responsible for managing influencer partnerships while supporting the planning, creation, publishing, and engagement of Bohme's social ...

Social Media & Marketing Coordinator

Sandy, UT · On-site

$40K - $55K/yr

The Social Media & Marketing Coordinator manages day-to-day social media planning, content, and analytics while supporting creative and marketing initiatives. This full-time, salaried position offers ...

Education & Experience * 3-5 years of experience managing social media for a brand, including hands-on experience with organic and paid social media, strategic planning, and stakeholder-facing work.

Education & Experience * 3-5 years of experience managing social media for a brand, including hands-on experience with organic and paid social media, strategic planning, and stakeholder-facing work.

Social Media Specialist LOCATION: Snowbird STATUS: Salaried, Full-time, Year-round SCHEDULE: Monday ... Reporting to the Content Manager, this role is responsible for planning, capturing, creating ...

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Media Planner information

See Utah salary details

$36.9K

$68.4K

$109.7K

How much do media planner jobs pay per year?

As of Aug 30, 2026, the average yearly pay for media planner in Utah is $68,410.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,200.00 and $75,100.00 per year, depending on experience, location, and employer.

What is a media planner?

A media planner is an expert in all types of media, demographics, and placement strategy. Your primary job duties are to research and analyze various types of media to create cost-effective advertising strategies for your clients. Through a combination of data and metrics, you create the most inexpensive and effective advertising plans for specific products. You advise clients why and how to use magazines, radio, television, internet, and other types of media for advertising purposes.

What are the key skills and qualifications needed to thrive as a media planner?

To thrive as a Media Planner, you need strong analytical skills, an understanding of advertising strategies, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency with media planning software such as Nielsen, comScore, and Google Analytics is essential for campaign planning and measurement. Excellent communication, negotiation, and organizational skills help you collaborate effectively with clients, vendors, and creative teams. These skills ensure campaigns are strategically targeted, cost-effective, and deliver measurable results for clients.

What are some common challenges media planners face when coordinating campaigns across multiple channels?

Media Planners often encounter challenges in ensuring consistent messaging and optimal budget allocation across various platforms, such as digital, print, and broadcast. Balancing client expectations with performance data and adapting to rapidly changing media trends requires strong analytical and communication skills. Effective collaboration with creative teams, vendors, and account managers is essential to overcome these challenges and deliver cohesive, high-performing campaigns.

What is the difference between Media Planner vs Media Buyer?

AspectMedia PlannerMedia Buyer
Primary RoleDevelops media strategies and plans based on target audience and campaign goalsExecutes media plans by purchasing ad space and negotiating with media outlets
Skills & CertificationsKnowledge of market research, media channels, and planning toolsNegotiation skills, media buying platforms, and vendor relationships
Work EnvironmentStrategic planning in agencies or marketing departmentsMedia outlets, ad agencies, or in-house marketing teams

While both roles collaborate closely, Media Planners focus on creating effective media strategies, whereas Media Buyers handle the execution by purchasing ad space. Understanding these differences helps organizations optimize their advertising campaigns and ensures the right skills are matched to each role.

How much do media planners make in the US?

Media planners in the US typically earn a median annual salary of around $65,000 to $85,000, with entry-level positions starting lower and experienced professionals earning higher salaries. Compensation can vary based on experience, location, and the size of the employer, and many media planners use tools like media planning software and data analysis skills in their work.

Is a media planner an entry-level job?

A media planner can be an entry-level position, especially for those with a relevant degree in marketing, advertising, or communications. Entry-level roles typically involve assisting with campaign planning and learning industry tools like media buying software, with opportunities for advancement as experience grows.

What are the most commonly searched types of Media Planner jobs in Utah?

The most popular types of Media Planner jobs in Utah are:

What job categories do people searching Media Planner jobs in Utah look for?

The top searched job categories for Media Planner jobs in Utah are:

What cities in Utah are hiring for Media Planner jobs?

Cities in Utah with the most Media Planner job openings:

What are popular job titles related to Media Planner jobs in UT?

For Media Planner jobs in UT, the most frequently searched job titles are:

Infographic showing various Media Planner job openings in Utah as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 67% Full Time, 28% Part Time, 1% Temporary, and 2% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $68,410 per year, or $32.9 per hour.

SH460099-Sr Media Planner Buyer - 12-Marketing (DSC)

asburyauto

Draper, UT • On-site

Full-time

Posted 15 days ago


Asbury Automotive rating

6.2

Company rating: 6.2 out of 10

Based on 85 frontline employees who took The Breakroom Quiz

102nd of 155 rated car dealerships


Job description

SH460099-Sr Media Planner Buyer


What Asbury Automotive employees say

Pay

Benefits

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About Asbury Automotive

Sourced by ZipRecruiter

Asbury Automotive Group, based in Duluth, GA, US, is an eminent player in the automotive industry. Founded in 1995, it has evolved into one of the largest automotive retail and service companies in the US as featured on their website, asburyauto.com. Specializing in automotive dealership and related services, the company’s product line ranges across an extensive array of new and used vehicles, offering vehicle financing and insurance, as well as parts and service. Their mission is centered on enhancing the car ownership experience through a strategic blend of best-in-class results, operational excellence, and superior customer satisfaction.

Industry

Automobile dealers

Company size

10,000+ Employees

Headquarters location

Duluth, GA, US

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