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Marketing Technology Business Analyst Jobs (NOW HIRING)

NEOGOV

Technology Business Analyst

Roanoke, VA · On-site

They are seeking a Technology Business Analyst to support the Department of Technology, focusing on various technology-related tasks and responsibilities. Responsibilities : • TESTING • TESTING ...

SysMind Tech

IT Business Analyst

Jersey City, NJ · On-site +1

SOGETI/ WESCO IT Business Analyst - Warehouse Management Systems Experience Level: 8+ years Remote 50% travel. So there will be a frequent travel like 2-3 days a week or every other week and then ...

1872 Consulting

Business Analyst

Chicago, IL · Hybrid

Senior Business Analyst, Marketing TechnologyChicago, IL - WFH 2 days/week, onsite 3 days/week in the loopThe Senior Business Analyst, Marketing Technology performs analysis activities that support ...

1872 Consulting

Business Analyst

Chicago, IL · Hybrid

Senior Business Analyst, Marketing TechnologyChicago, IL - WFH 2 days/week, onsite 3 days/week in the loopThe Senior Business Analyst, Marketing Technology performs analysis activities that support ...

ARTHREX

Business Analyst, Sr.- Marketing

Naples, FL

Business Analyst, Sr.- Marketing Arthrex, Inc. is a global medical device company and a leader in ... The Marketing Technology team in Naples, Florida is responsible for creating websites and mobile ...

Lambweston

Technology Business Analyst

Eagle, ID

Technology Business Analyst Location: Eagle, ID Job Requisition ID: Req-271160 Time Type: Full time About Lamb Weston You've probably enjoyed our fries without even knowing it! As a leading ...

Arthrex

Business Analyst, Sr.- Marketing

Naples, FL · On-site

Business Analyst, Sr.- Marketing Arthrex, Inc. is a global medical device company and a leader in ... The Marketing Technology team in Naples, Florida is responsible for creating websites and mobile ...

1872 Consulting

Senior Business Analyst

Chicago, IL · Hybrid

$95K - $123K/yr

Senior Business Analyst, Marketing TechnologyChicago, IL - WFH 2 days/week, onsite 3 days/week in the loopThe Senior Business Analyst, Marketing Technology performs analysis activities that support ...

New

Lamb Weston

Technology Business Analyst

Eagle, ID · On-site

Technology Business Analyst Location: Eagle, ID Job Requisition ID: Req-271160 Time Type: Full time About Lamb Weston You've probably enjoyed our fries without even knowing it! As a leading ...

STEM Talent Solutions

Be Seen First

IT Business Analyst

Fort Washington, PA · On-site

$60 - $65/hr

IT Business Analyst Local to PA (Hybrid: 3 Days Onsite / 2 Days WFH) | Remote considered outside PA (must work in client's time zone) Seeking an IT Business Analyst with JD Edwards EnterpriseOne ...

Lamb Weston

Technology Business Analyst

Eagle, ID · On-site

Community / Marketing Title: Technology Business Analyst Company Profile: Lamb Weston is a leading supplier of frozen potato, sweet potato, appetizer and vegetable products to restaurants and ...

Wilton Re

IT Business Analyst

Norwalk, CT · On-site

$80K - $95K/yr

IT Business Analyst We are searching for an experienced IT Business Analyst at our Connecticut office. IT Business Analyst Full Time Norwalk, CT About the Company: Wilton Re is an industry leader in ...

State of Colorado

IT Business Analyst

Denver, CO · On-site

$79K - $107K/yr

As an IT Business Analyst, you'll partner with attorneys, business professionals, technical staff, and executive stakeholders to analyze business processes, identify opportunities for improvement ...

smp

IT - Business Analyst

Lewisville, TX · On-site

... Technology Location Lewisville Job Title IT Business Analyst General Description OF ... Marketing, Pricing, HR, and IT). Prior role in one or more non-IT functions preferred. * 3 - 5 ...

OU Health

IT Business Analyst

Oklahoma City, OK · On-site

Position Title: IT Business Analyst Department: IT Support Services The IT Business Analyst serves as a strategic partner to clinical, operational, research, and administrative leaders, ensuring ...

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Marketing Technology Business Analyst information

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$15

$48

$79

How much do marketing technology business analyst jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for marketing technology business analyst in the United States is $48.20, according to ZipRecruiter salary data. Most workers in this role earn between $32.69 and $67.07 per hour, depending on experience, location, and employer.

What is a Marketing Technology Business Analyst?

A Marketing Technology Business Analyst is a professional who bridges the gap between marketing and IT teams by analyzing, implementing, and optimizing technology solutions that support marketing strategies. They evaluate the performance of marketing tools, gather business requirements, and ensure that technology aligns with organizational goals. Their responsibilities often include project management, data analysis, and recommending improvements to enhance marketing effectiveness. This role requires strong analytical skills, technical understanding, and the ability to communicate between technical and non-technical stakeholders.

What are the key skills and qualifications needed to thrive as a Marketing Technology Business Analyst?

To thrive as a Marketing Technology Business Analyst, you need strong analytical skills, a solid understanding of marketing processes, and experience with data management, typically supported by a degree in business, marketing, or information systems. Familiarity with marketing automation platforms (like Salesforce Marketing Cloud or HubSpot), data analytics tools (such as Google Analytics or Tableau), and relevant certifications (e.g., Certified Business Analysis Professional) are often required. Excellent communication, problem-solving abilities, and stakeholder management skills help you bridge the gap between technical teams and marketing departments. These competencies are crucial for optimizing marketing technology solutions and driving effective data-driven strategies within organizations.

How does a Marketing Technology Business Analyst typically collaborate with marketing and IT teams?

A Marketing Technology Business Analyst acts as a vital bridge between marketing and IT teams, translating marketing goals into technical requirements and ensuring technology solutions align with business objectives. They regularly facilitate meetings to gather input, clarify project scopes, and resolve misunderstandings between departments. Effective analysts use strong communication and documentation skills to ensure stakeholders stay aligned, and they often play a key role in prioritizing features and troubleshooting issues throughout project lifecycles.

What is the difference between Marketing Technology Business Analyst vs Digital Marketing Analyst?

AspectMarketing Technology Business AnalystDigital Marketing Analyst
Required CredentialsBachelor's in Marketing, Business, or IT; certifications in analytics or marketing technologyBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with IT and marketing teams to implement technology solutionsFocuses on analyzing digital campaign data and consumer behavior
Employer & Industry UsageUsed in companies integrating marketing tech stacks and CRM systemsCommon in agencies and brands running digital campaigns

The Marketing Technology Business Analyst primarily focuses on integrating and optimizing marketing technology systems, working closely with IT and marketing teams. In contrast, the Digital Marketing Analyst concentrates on analyzing digital campaign performance and consumer data. Both roles require analytical skills and familiarity with marketing tools but serve different aspects of marketing operations.

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What states have the most Marketing Technology Business Analyst jobs?

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Marketing Technology Business Analyst jobs near you
Infographic showing various Marketing Technology Business Analyst job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $100,251 per year, or $48.2 per hour.

Business Analyst - Marketing Technology

1872 Consulting

Chicago, IL • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Business Analyst – Marketing TechnologyThe Business Analyst – Marketing Technology performs analysis activities that support the decision making regarding matching marketing technology solutions (package selection, configuration, development) with business, user(s), and functional needs from stakeholders. This involves conducting market research, functional comparisons, and staying abreast of what is being done at other companies. The analyst will also gather requirements, document procedures, and review the methods of the current processes. The BA partners with the appropriate business stakeholders and the Program Manager to prioritize and create a project roadmap for their assigned area. With the business and IT teams, they maintain a set of institutional knowledge of what is working well within the program and what needs improvement.ResponsibilitiesPartner with business stakeholders to understand and prioritize their needs, creating a roadmap of projects related to marketing technology (CRM, CMS, etc.)Seek input of user experience and document current procedures and processes to determine potential improvements to their assigned products.Stay abreast of best practices being done at other companies and technology developments that may affect the areas. Act as a trusted advisor to stakeholders and the Program Managers to influence the technology decisions for the areas based on this knowledge.Analyze and consolidate all perspectives on the project – business needs, requirements, user experience, security, training, risk, time, cost, technology architecture, procurement/vendor management, operational considerations, etc. – to help the Company reach the best technology decisions.Manage the lifecycle of their assigned products, from inception to implementation, throughout production until retirement / upgrade.Gather business requirements from project stakeholders to further define the goals and objectives.Drives projects and business teams toward achieving intended business results within a specified time and budget.Perform risk analyses to identify and resolve critical path issues.Prepare and analyze program / project related data.Review and report on program / project status.Prepare materials for briefings and presentations to large size groups of key decision makers at the executive level.RequirementsBachelor's degree or equivalent work experienceA minimum of 2 years of experience with requirements gathering, documentation and communicating requirements to technical teams & vendorsSpecifically performing these activities for marketing technology such as CRMs, CMSs or other technology that supports the marketing business functionProficiency with MS Office products (Excel, Word, PowerPoint, etc.)Preferred ExperienceExperience with Sitecore, Interaction, OnePlace, Foundations or OneSheet

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About 1872 Consulting

Sourced by ZipRecruiter

1872 Consulting, based in Chicago, IL, USA, operates within the IT consulting industry. Armed with a diverse team of experts, the company offers specialized IT consulting services, focusing on modernizing business technologies and driving innovative business strategies. Established in 1872, the company has a rich history marked by its commitment to bridging the gap between businesses and technology. Its mission is to empower organizations to surpass their business goals by providing state-of-the-art IT solutions and service. The company prides itself on its core values of integrity, excellence, and innovation, instilling these principles in every project they undertake.

Industry

It services

Company size

11 - 50 Employees

Headquarters location

Chicago, IL, US

Year founded

2014

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