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Marketing Systems Manager Jobs in Minnesota (NOW HIRING)

Position Summary The IT Systems Manager will be responsible for leading a team of technicians which ... Partner with other business segments:sales/marketing, customer service, engineering, quality, and ...

Marketing Specialist

Plymouth, MN · On-site

$80 - $100/hr

Maintain data integrity across CRM and marketing automation systems. * Generate marketing performance reports and campaign metrics to support commercial decision making. Marketing Content & Asset ...

... management, organization, and communication skills. * Experience using marketing analytics to measure success and improve performance. * A continuous learner who enjoys building new systems and ...

... management, organization, and communication skills. * Experience using marketing analytics to measure success and improve performance. * A continuous learner who enjoys building new systems and ...

Experience with CMS platforms, email marketing systems, and marketing automation tools. * Experience managing or supporting paid digital campaigns, including Google Ads and Meta Ads Manager.

... systems and analytics that enables intelligent decisions and accelerates growth ... Partners with executive management for long-term planning and strategy. Leads, mentors and develops ...

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Marketing Systems Manager information

What is a marketing systems manager?

A Marketing Systems Manager is a professional responsible for overseeing and optimizing the technology platforms and tools used in a company's marketing operations. They ensure that marketing automation, customer relationship management (CRM), email platforms, and analytics tools work seamlessly and effectively together. Their role often involves collaborating with marketing, IT, and sales teams to streamline processes, maintain data integrity, and improve campaign performance. They also evaluate new marketing technologies and implement best practices to support the organization's strategic goals.

How does a marketing systems manager typically collaborate with cross-functional teams to optimize marketing technology solutions?

A Marketing Systems Manager regularly works with stakeholders from marketing, IT, sales, and analytics teams to ensure that marketing technology platforms align with broader business goals. Collaboration often involves gathering requirements, integrating new tools, troubleshooting system issues, and training users on platform updates. Open communication and project management skills are key, as the manager must balance technical needs with marketing objectives and ensure smooth data flows between systems. This role fosters teamwork by serving as a bridge between technical and non-technical departments, enabling more effective and data-driven marketing campaigns.

What are the key skills and qualifications needed to thrive as a marketing systems manager, and why are they important?

To thrive as a Marketing Systems Manager, you need expertise in marketing automation, data analysis, project management, and typically a bachelor's degree in marketing, business, or a related field. Familiarity with platforms like Salesforce, HubSpot, Marketo, and certification in marketing automation tools are highly valued. Strong problem-solving skills, attention to detail, and effective communication enable collaboration across marketing and technical teams. These capabilities ensure seamless integration, optimization, and measurement of marketing systems, driving campaign efficiency and organizational growth.

What is the difference between Marketing Systems Manager vs Marketing Analyst?

AspectMarketing Systems ManagerMarketing Analyst
Required CredentialsBachelor's in Marketing, Business, or IT; certifications in marketing automation toolsBachelor's in Marketing, Business, or Data Analytics; certifications in analytics tools
Work EnvironmentOversees marketing technology platforms, collaborates with IT and marketing teamsAnalyzes marketing data, reports on campaign performance, supports strategic decisions
Employer & Industry UsageUsed in companies with complex marketing tech stacks across industriesCommon in data-driven marketing roles across various sectors

The Marketing Systems Manager focuses on managing marketing technology platforms and systems, ensuring integration and efficiency. In contrast, the Marketing Analyst primarily analyzes marketing data to evaluate campaign performance and inform strategies. Both roles require marketing knowledge, but the Systems Manager emphasizes technical system management, while the Analyst emphasizes data analysis and reporting.

What are popular job titles related to Marketing Systems Manager jobs in Minnesota?

For Marketing Systems Manager jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Marketing Systems Manager jobs in Minnesota look for?

The top searched job categories for Marketing Systems Manager jobs in Minnesota are:

Marketing Manager - Growth & Strategy

Crystal-D

Saint Paul, MN • On-site

$60 - $70/hr

Other

Medical, Dental, Life, Retirement, PTO

Re-posted 6 days ago


Job description

Help shape the future of an award-winning company.

Crystal D is a leading supplier of recognition products and a respected employer known in the industry for building a values-driven culture where people and ideas matter. We're looking for a strategic, creative marketer who thinks critically, embraces AI and innovation, and develops out-of-the-box programs that can help our customers (promotional products distributors and trophy retailers) sell more awards and gifts to their customers.

You'll work directly with our VP of Marketing to launch new products, strengthen lead generation programs, develop go-to-market strategies, shape digital experiences like our new website, build AI-powered marketing systems, and create revenue-generating initiatives that help our customers grow.

*Please note this role is limited to candidates within Minnesota who are able to commute to our St. Paul office as regular in-office collaboration is required.What You'll Do
  • Develop and execute go-to-market strategies for new products and initiatives.
  • Partner on product launches from concept through market execution.
  • Help shape the strategy and evolution of Crystal D's digital experience, including our website.
  • Build and optimize AI-powered marketing workflows and processes.
  • Conduct customer and market research to identify opportunities for growth.
  • Create strategic marketing campaigns that generate demand and strengthen customer engagement.
  • Develop sales enablement tools and resources that support our sales team.
  • Collaborate across departments to drive key business initiatives.
  • Measure results and continuously improve marketing performance through data and insights.
What Makes You Successful

We're looking for someone who:

  • Brings 5–8 years of marketing experience with increasing strategic responsibility.
  • Thinks like a business partner—not just a marketer.
  • Loves solving problems and turning ideas into action.
  • Is naturally curious and always looking for better ways to do things.
  • Embraces AI, technology, and innovation while maintaining strong creative thinking.
  • Communicates effectively and builds strong relationships across teams.
  • Can manage multiple projects while maintaining exceptional attention to detail.
  • Thrives in a collaborative, fast-paced environment.
Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Experience leading or supporting product launches, strategic marketing campaigns, or go-to-market initiatives.
  • Strong project management, organization, and communication skills.
  • Experience using marketing analytics to measure success and improve performance.
  • A continuous learner who enjoys building new systems and processes.
Our Core Values

At Crystal D, our values guide everything we do:

  • Integrity – “I do what I say I will do.”
  • Quality – “I have an unyielding persistence to improve.”
  • Respect – “I treat people the way I want to be treated.”
  • Commitment – “I am committed to the ongoing viability of the company.”
  • Passion – “I have the burning desire to achieve in all I do.”

Benefits

  • Weekly Pay
  • Paid Holidays
  • Paid Time Off
  • 401(k) Match
  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Flexible Spending Account (FSA)
  • Employee Assistance Program (EAP)
  • Employee Discount
  • Tuition Reimbursement Program
  • Many Company Events

Location: 505 Atwater Circle
St. Paul, MN 55103

Salary: $60,000–$70,000 annually, based on experience and qualifications.

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