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Remote Lifecycle Marketing Jobs in Minnesota (NOW HIRING)

... lifecycle management, global labeling requirements and marketing material review and approval ... We recognize the benefits of flexible, remote working arrangements for eligible roles and are ...

Remote/Homebased Full time JR014144 The Principal Solution Architect is a senior leadership role ... This individual serves as a trusted advisor to clients, owning the end-to-end solution lifecycle ...

Remote/Homebased Full time JR014144 The Principal Solution Architect is a senior leadership role ... This individual serves as a trusted advisor to clients, owning the end-to-end solution lifecycle ...

You will work across Marketing, Sales, Engineering, Operations, and R&D to strengthen QUA ... Ability to travel internationally up to 25% #Europe #remote

Senior Principal Software Engineer

Eden Prairie, MN · Remote

$128K - $176K/yr

This position is a remote role that will be based in the United States with preference given to ... Marketing technology and lifecycle platforms * Mentor senior engineers and leaders; raise the bar ...

Senior Principal Software Engineer

Eden Prairie, MN · Remote

$128K - $176K/yr

This position is a remote role that will be based in the United States with preference given to ... Marketing technology and lifecycle platforms * Mentor senior engineers and leaders; raise the bar ...

This position is eligible for 100% remote work depending on location. The following is a list of at ... Manage the full lifecycle of long-cycle pursuits, from initial identification and qualification ...

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Remote Lifecycle Marketing information

What is a remote lifecycle marketing?

A Remote Lifecycle Marketing job involves managing and optimizing the customer journey from acquisition through retention, using digital marketing strategies. Professionals in this role work remotely to design targeted campaigns, automate communications, and analyze customer data to improve engagement at each stage of the lifecycle. The goal is to increase customer satisfaction, loyalty, and long-term value through personalized marketing efforts. Key responsibilities often include email marketing, segmentation, and performance analysis. This position requires expertise in marketing automation tools and an ability to collaborate with other teams remotely.

What skills and qualifications are needed for remote lifecycle marketing?

To thrive as a Remote Lifecycle Marketing professional, you need expertise in customer journey mapping, email marketing strategy, data analysis, and a background in marketing or communications. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and collaboration skills help you effectively coordinate campaigns and work cross-functionally in a remote environment. These abilities are crucial for creating targeted, data-driven marketing efforts that nurture leads and drive customer engagement across the entire lifecycle.

What are common challenges in remote lifecycle marketing, and how can they be addressed?

Remote lifecycle marketing professionals often face challenges related to cross-functional collaboration and maintaining clear communication with stakeholders across different time zones. To overcome these hurdles, it's helpful to establish regular check-ins, use collaborative project management tools, and document processes thoroughly. Being proactive in communication and leveraging digital platforms for brainstorming and feedback can also help ensure alignment and keep campaigns on track, even when working remotely.

What is the difference between Remote Lifecycle Marketing vs Remote Email Marketing Specialist?

AspectRemote Lifecycle MarketingRemote Email Marketing Specialist
Primary FocusManaging entire customer lifecycle, including acquisition, engagement, retention, and reactivationCreating and executing targeted email campaigns to engage customers
Required SkillsCustomer journey mapping, automation, analytics, CRM toolsEmail design, copywriting, segmentation, analytics
Work EnvironmentCross-channel marketing platforms, CRM systems, data analysis toolsEmail platforms, marketing automation tools
Industry UsageUsed across e-commerce, SaaS, and retail sectors for comprehensive customer engagementPrimarily in e-commerce and digital marketing agencies focusing on email campaigns

Remote Lifecycle Marketing involves managing the entire customer journey across multiple channels, requiring broader skills in automation and analytics. In contrast, Remote Email Marketing Specialist focuses specifically on designing and executing email campaigns. Both roles often work within similar industries and require familiarity with marketing tools, but their scope and responsibilities differ significantly.

What are the most commonly searched types of Lifecycle Marketing jobs in Minnesota?

The most popular types of Lifecycle Marketing jobs in Minnesota are:

What are popular job titles related to Remote Lifecycle Marketing jobs in Minnesota?

For Remote Lifecycle Marketing jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Remote Lifecycle Marketing jobs in Minnesota look for?

The top searched job categories for Remote Lifecycle Marketing jobs in Minnesota are:

What cities in Minnesota are hiring for Remote Lifecycle Marketing jobs?

Cities in Minnesota with the most Remote Lifecycle Marketing job openings:

Infographic showing various Remote Lifecycle Marketing job openings in Minnesota as of August 2026, with employment types broken down into 1% Internship, 85% Full Time, 11% Part Time, 2% Contract, and 1% Nights. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution.

Customer Relationship Management (CRM) Manager

rockler

Hamel, MN • On-site, Remote

Full-time

Re-posted 20 days ago


Job description

Summary of Position

The CRM (Customer Relationship Management) Manager leads Rockler's CRM and Data team, owning the Salesforce CRM platform and overseeing a Data Analyst to drive customer intelligence, audience strategy, lifecycle marketing, and customer engagement. This role is responsible for developing CRM strategies that increase customer retention, repeat purchases, and customer lifetime value through data-driven marketing and personalized customer experiences.

The CRM Manager owns customer audience segmentation, lifecycle marketing automation, and reporting while ensuring the integrity of Rockler's customer data across key systems. This individual serves as the subject matter expert for Salesforce CRM, customer data governance, promotional discounts, reward cards, gift cards, and coupon execution. In partnership with Marketing, Merchandising, Ecommerce, and IT, the CRM Manager delivers actionable customer insights, governs CRM best practices, and helps shape strategies that improve marketing effectiveness and business performance.

Major Areas of Accountability

CRM Strategy & Leadership
  • Lead and manage the CRM and Data team, including direct oversight of a Data Analyst, fostering a collaborative, customer-focused, and insight-driven culture.
  • Own the Salesforce CRM platform, serving as the strategic lead for platform configuration, data governance, roadmap development, and ongoing optimization.
  • Develop CRM strategies that improve customer acquisition, engagement, retention, loyalty, and customer lifetime value.
  • Partner cross-functionally with Marketing, Ecommerce, Merchandising, Creative, IT, and Retail Operations to deliver coordinated customer experiences across channels.
 Customer Lifecycle & Personalization
  • Develop customer segmentation strategies and manage audiences within Salesforce to enable highly targeted communications across email, direct mail, SMS, and other marketing channels.
  • Design, build, optimize, and maintain customer lifecycle journeys, including welcome, post-purchase, loyalty, promotional, win-back, and other automated customer communications.
  • Develop personalized customer experiences using behavioral, transactional, demographic, and engagement data.
  • Lead ongoing testing and optimization of customer audiences, messaging, timing, offers, and lifecycle journeys to improve campaign performance and customer engagement.
 Analytics & Customer Insights
  • Lead CRM analytics efforts by partnering with the Data Analyst to develop reporting frameworks, customer KPIs, dashboards, and actionable business insights.
  • Own, execute, analyze, and communicate the results and trends of Net Promoter Score (NPS) and Customer-First Interaction Tracking (CFIT) programs.
  • Govern the marketing customer database, ensuring data quality, segmentation accuracy, customer integrity, and meaningful reporting.
  • Translate customer behavior and campaign performance into actionable recommendations that improve marketing effectiveness and support strategic business decisions.

Promotions & CRM Governance

  • Serve as the subject matter expert (SME) for promotional discounts, coupon codes, reward cards, and gift card execution processes.
  • Ensure promotional pricing, discounts, offers, and related marketing communications are executed accurately across all marketing channels.
  • Maintain D365 documentation and standard operating procedures (SOPs) supporting promotional execution, rewards programs, and gift card processes.

Troubleshoot D365-related issues and support testing for system upgrades and enhancements.

Requirements For Position

 Required Qualifications
  • Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
  • Minimum of 5-7 years of experience in CRM, customer marketing, marketing technology, or database marketing within a complex multi-channel retail and/or eCommerce environment.
  • Strong understanding of customer data, segmentation strategies, lifecycle marketing, personalization, and CRM best practices.
  • Demonstrated ability to use customer insights, KPIs, and analytics to develop strategic recommendations and improve business performance.
  • Experience contributing to marketing strategy, process development, and continuous improvement initiatives.
  • Strong project management, communication, and cross-functional collaboration skills.
  • Full-time position with Hybrid to Fully remote options available 
 Preferred Qualifications
  • Hands-on experience with Salesforce Data Cloud or a comparable enterprise CRM.
  • Experience managing or mentoring direct reports and developing high-performing teams.
  • Experience with customer lifecycle marketing, loyalty programs, and marketing automation.
  • Experience with retail and/or eCommerce customer marketing.
  • Experience using analytics and reporting platforms such as Power BI, Tableau, GA4, or similar business intelligence tools.
  • Working knowledge of SQL or experience partnering closely with technical and data teams.