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Associate Director, Enrollment Marketing & Operations

Reports to: Director of Marketing Strategy & Enrollment

Compensation Range: $85,000-$95,000 annually

Position Summary

The Associate Director, Enrollment Marketing & Operations provides operational leadership for Ensign College's enrollment marketing efforts across social media, CRM, website, content, and integrated campaigns. Working closely with the Director of Marketing Strategy & Enrollment, this role translates strategic priorities into coordinated execution by managing key marketing workflows, coordinating agency and consultant deliverables, and leading a team of student marketers. The ideal candidate is an experienced digital marketer and strong operator who combines digital expertise, analytical thinking, people leadership, and cross-functional collaboration.

Key Responsibilities

Integrated Marketing & Social Media

• Lead the operational planning and execution of integrated enrollment campaigns across social media, CRM, website, content, and other channels.

• Coordinate social media planning and execution with the student marketing team across Meta, YouTube, and LinkedIn, including content development, audience growth, and performance optimization.

• Coordinate content development across social media, website, CRM, video, and campaigns in alignment with editorial priorities established by the Director.

• Support paid media initiatives as needed, including creative and campaign coordination.

• Coordinate media agency deliverables, timelines, creative handoffs, and implementation in alignment with Director-established priorities.

CRM, Website & Enrollment Funnel

• Support CRM implementation in partnership with the Director and the College's CRM consultant, including workflows, email marketing campaigns, testing, and execution.

• Manage enrollment-focused website requests and landing page priorities, with an emphasis on lead capture, user experience, and conversion optimization.

• Coordinate website implementation through student employees and IT resources.

• Monitor the prospective student funnel and surface opportunities to improve engagement and conversion.

Marketing Operations & Performance

• Coordinate marketing workflows, calendars, and processes to support timely and high-quality execution.

• Support the capture, organization, and preparation of KPI and performance data for departmental reporting and analysis.

• Manage execution within approved budgets, priorities, scopes, and resource plans.

• Support market research, performance analysis, and strategy development as assigned by the Director.

Team Leadership & Collaboration

• Lead, mentor, and develop a team of student marketers supporting social media, creative, website, video, and growth marketing.

• Establish priorities, delegate effectively, provide meaningful feedback, and maintain high standards for performance and professional development.

• Support day-to-day cross-functional coordination with key stakeholders and partners based on project needs and priorities established by the Director.

• Support the operational execution of Hispanic enrollment initiatives under the Director's strategic direction.

Required Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.

• 5+ years of progressive marketing experience, with demonstrated leadership in digital marketing and integrated campaign execution.

• Demonstrated success developing and optimizing social media strategies across Meta, YouTube, and LinkedIn.

• Strong ability to leverage data, audience trends, and institutional goals to support measurable marketing and enrollment outcomes.

• Experience with CRM, marketing automation, and analytics platforms, including tools such as Element451 or Salesforce, GA4, and Google Tag Manager.

• Experience developing and coordinating content across writing, design, and video, with working proficiency in Adobe Creative Suite or comparable tools.

• Demonstrated ability to lead and develop teams, coordinate agencies and consultants, and work effectively across functions.

• Strong project management, communication, analytical, and organizational skills.

Preferred Qualifications

• Higher education or enrollment marketing experience.

• Professional proficiency or fluency in Spanish.

• Proven experience managing student employees or early-career professionals.

• Familiarity with AI-enabled marketing, automation, and emerging agentic marketing workflows.