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Marketing Manager Jobs in Racine, WI (NOW HIRING)

Continental

Digital Marketing Manager

Menomonee Falls, WI · On-site

$115K - $130K/yr

Continental Properties is looking for a Digital Marketing Manager to join our Marketing team at our Home Office in Menomonee Falls, WI. For more than 45 years, Continental Properties has been ...

ULINE

Product Marketing Manager

Kenosha, WI

$150.20K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 170 team members who execute our visuals on tight ...

ULINE

Product Marketing Manager

Waukegan, IL · On-site

$146.30K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 170 team members who execute our visuals on tight ...

ULINE

Product Marketing Manager

Milwaukee, WI · On-site

$151.70K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 170 team members who execute our visuals on tight ...

ULINE

Product Marketing Manager

Pleasant Prairie, WI · On-site

$149.30K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 170 team members who execute our visuals on tight ...

ULINE

Product Marketing Manager

Pleasant Prairie, WI · On-site

$149.30K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 170 team members who execute our visuals on tight ...

Elkay Manufacturing

Product Marketing Manager

Milwaukee, WI · On-site

$151.70K/yr

Product Marketing Manager The Company Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company ...

nVent

Omni-Channel Marketing Manager

New Berlin, WI · On-site

The Omni-Channel Marketing Manager is responsible for developing and completing comprehensive marketing strategies that grow sales, profitability, and market share across Retail, eCommerce, and ...

nVent

Omni-Channel Marketing Manager

New Berlin, WI · Remote

The Omni-Channel Marketing Manager is responsible for developing and completing comprehensive marketing strategies that grow sales, profitability, and market share across Retail, eCommerce, and ...

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All JobsMarketing Manager JobsMarketing Manager Jobs in Racine, WI

Marketing Manager information

See Racine, WI salary details

$30.9K

$78.3K

$136.4K

How much do marketing manager jobs pay per year?

As of May 28, 2026, the average yearly pay for marketing manager in Racine, WI is $78,285.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,300.00 and $91,900.00 per year, depending on experience, location, and employer.

What Do Marketing Managers Do?

Marketing managers oversee all marketing efforts of a company for its products and services. They supervise the marketing team, leading initiatives in identifying an audience, branding, brainstorming campaigns, creating budgets, and analyzing results for future use.

What are the key skills and qualifications needed to thrive as a Marketing Manager, and why are they important?

To thrive as a Marketing Manager, you need expertise in market research, strategic planning, and campaign development, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and CRM systems, as well as relevant certifications (e.g., HubSpot or Google Ads), is highly valuable. Leadership, creativity, and strong communication skills help you inspire teams and translate insights into effective marketing initiatives. These skills are crucial for driving business growth, maximizing ROI, and ensuring marketing efforts align with organizational goals.

How does a Marketing Manager typically collaborate with sales and product teams to achieve business goals?

Marketing Managers regularly work closely with sales and product teams to ensure that marketing strategies align with business objectives. They coordinate campaigns with sales to generate qualified leads, and frequently gather feedback from the sales team to refine messaging and tactics. With product teams, Marketing Managers help launch new offerings by understanding product features and translating them into compelling value propositions for target audiences. This cross-functional collaboration is essential for creating cohesive go-to-market plans and achieving measurable results.

What does a Marketing Manager do?

A Marketing Manager is responsible for developing, implementing, and overseeing marketing campaigns to promote a company's products or services. They analyze market trends, identify target audiences, and work with teams to create effective strategies that drive sales and increase brand awareness. Additionally, Marketing Managers often manage budgets, coordinate with advertising agencies, and measure the effectiveness of marketing efforts to ensure objectives are met.

What is the difference between Marketing Manager vs Marketing Coordinator?

AspectMarketing ManagerMarketing Coordinator
ResponsibilitiesDevelops marketing strategies, oversees campaigns, manages teamsSupports campaign execution, coordinates activities, handles administrative tasks
Required SkillsStrategic planning, leadership, analyticsCommunication, organization, basic marketing knowledge
Experience & CertificationsBachelor's degree, 3+ years experience, marketing certificationsBachelor's degree, entry-level or 1-2 years experience
Work EnvironmentOffice-based, managerial setting, cross-department collaborationOffice or remote, supporting marketing teams

The main difference between a Marketing Manager and a Marketing Coordinator lies in their scope of responsibilities and experience. Marketing Managers focus on strategic planning and leadership, while Marketing Coordinators support campaign execution and administrative tasks. Both roles are essential in marketing teams, with Managers overseeing overall strategies and Coordinators handling day-to-day activities.

More about Marketing Manager jobs
What are the most commonly searched types of Marketing jobs in Racine, WI? The most popular types of Marketing jobs in Racine, WI are:
What job categories do people searching Marketing Manager jobs in Racine, WI look for? The top searched job categories for Marketing Manager jobs in Racine, WI are:
What cities near Racine, WI are hiring for Marketing Manager jobs? Cities near Racine, WI with the most Marketing Manager job openings:
Marketing Manager jobs near you
Infographic showing various Marketing Manager job openings in Racine, WI as of May 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 76% In-person, 6% Hybrid, and 18% Remote job distribution, with an average salary of $78,285 per year, or $37.6 per hour.
Digital Marketing Manager

Digital Marketing Manager

Continental

Menomonee Falls, WI • On-site

$115K - $130K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 15 days ago

Job description

Continental Properties is looking for a Digital Marketing Manager to join our Marketing team at our Home Office in Menomonee Falls, WI.
For more than 45 years, Continental Properties has been building communities that enhance people's lives. As a fully integrated developer, owner, and operator, we shape the resident experience from the ground up-from site selection and construction through lease-up and long-term ownership. For marketers, that means the opportunity to influence brand positioning, go-to-market strategy, and how residents discover their next home.
You'll lead digital marketing and website strategy across Continental's nationwide portfolio of apartment communities, driving renter demand. You'll guide the development and execution of campaigns across search, social, and paid media - overseeing a team of four Marketing Specialists and digital agency partnerships. You'll also own the website roadmap, driving a high-converting, user-friendly experience. Working closely with Operations, CX, Data, and cross-functional partners, you'll have visibility into how your strategies translate into real leasing results. This is a high-impact role with room to grow as the company expands its portfolio and continues reinventing its brand offerings. The Digital Marketing Manager reports to the Marketing Director.
We are embracing a hybrid working environment and you can work both in the office and remote. #LI-Hybrid
Essential Responsibilities:
  • Build and refine frameworks and strategies for paid digital campaigns (search, social, email, internet listing sites - such as Zillow & Apartments.com) that the team executes across the portfolio to drive qualified leads, tours, and leases
  • Monitor portfolio performance against KPIs and targets; review community-level results to identify opportunities, diagnose underperformance, and recommend adjustments to targeting, creative, spend, or channel mix
  • Identify, evaluate, and oversee external vendors and agencies to extend team capabilities and support digital marketing objectives
  • Own the website roadmap and partner with external vendors to prioritize enhancements and optimizations that support a high-converting, user-friendly experience
  • Drive SEO, GEO (Generative Engine Optimization) strategy, and AEO (Answer Engine Optimization), leveraging internal team and external partners, to improve visibility across traditional search and emerging AI-driven discovery platforms; set goals for rankings and organic visibility and measure progress against them.
  • Lead and develop a team of Marketing Specialists - setting clear performance expectations, helping prioritize work, and building digital marketing and data fluency to drive customer demand

Skills for Success:
  • Education: Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field required, or equivalent professional experience.
  • Experience: 5-7+ years of experience in digital marketing, performance marketing, or marketing strategy roles, 2-3+ years of people management experience, including coaching, development, and performance management of direct reports.
  • Functional/Technical skills: Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, Google Search Console, SEO (SEMrush, Ahrefs, or similar), familiar with AI-driven search and discovery tools impacting AEO/GEO, working knowledge of CMS platforms (HubSpot, Sitecore, WordPress) to support website updates and content management. Experience with Adobe Creative Suite, Google Tag Manager (GTM) and Power BI Dashboard Creation is a plus but not required.

Why You'll Love Life at Continental:
Our award-winning culture fosters innovation and empowers our team members to lead. Here are some of the reasons that our team members continue to vote for us as a Top Workplace:
  • Career Growth: You'll have the tools, training, and opportunities for a meaningful career with long-term growth potential. We invest in your learning & development with paid professional memberships, certifications, and tuition reimbursement.
  • Mental Health & Wellness: Your well-being matters. We provide comprehensive mental health support including but not limited to 8-free counseling sessions per year and access to additional wellness resources.
  • Balance: We recognize that balance varies for everyone, and we support our team members with that in mind. Recharge with generous vacation time, 9-paid holidays, and half-days on Fridays during designated months.
  • Community & Connection: Build relationships through informal gatherings, lunches, community and company events, volunteer opportunities, and a vibrant social culture. Learn more about recent Continental events here!
  • Culture of Belonging: The Continental IDEA (Inclusion, Diversity, Equity, & Allies) is our commitment to evolving our culture where team members feel a sense of belongingness each day. Our You Belong Here Initiative and Business Resource Groups focus on fostering an inclusive and equitable work environment for all.
  • Performance Incentives: Participate in our Building Above and Beyond (BAAB) incentive program that rewards team members annually based on company goals and achievements.
  • Industry-Leading Benefits: Enjoy a comprehensive benefits package, including Medical, Dental, and Vision Plans, flexible spending accounts, 401(k) with company match, and company-paid life and disability insurance.
  • Family Support: Support your growing family with 6-weeks paid parental leave and with family-forming & fertility resources (up to 12-weeks leave for birth mothers).

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
We comply with the Americans with Disabilities Act (ADA), and all applicable state and local fair employment practices laws, and are committed to providing equal employment opportunities to qualified individuals with disabilities.
For the benefit of our residents, the communities we serve, and our co-workers, all applicants are required to pass a post-offer criminal background check prior to joining the Continental team.
We are committed to fair and equitable compensation practices. The posted salary range represents our good faith estimate of the base salary for this role at the time of posting. Final compensation is based on a variety of factors, including a candidate's experience, skills, qualifications, and internal equity. This range does not include bonus potential or other forms of compensation and benefits.
Salary Range: $115,000 - $130,000 per year
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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