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Digital Marketing Manager Jobs in Racine, WI (NOW HIRING)

The Marketing Manager will oversee brand strategy, digital marketing, social media, content creation, CRM marketing, advertising campaigns, events, partnerships, and customer engagement initiatives.

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Create and update marketing materials, presentations, product literature, and promotional content. * Assist with email marketing campaigns, social media content, and other digital communications.

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Manage a high-performing team of digital marketers driving profitable growth and market share through Google, Bing and Shopping campaigns. * Use performance metrics and market insights to optimize ...

Manage campaigns across digital, social, email, website, local marketing, and other relevant channels * Build and maintain marketing calendars, project plans, and campaign timelines * Create and ...

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... They work alongside Sales to pitch digital marketing and performance content services to existing ...

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... They work alongside Sales to pitch digital marketing and performance content services to existing ...

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... They work alongside Sales to pitch digital marketing and performance content services to existing ...

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Digital Marketing Manager information

See Racine, WI salary details

$34.2K

$82.3K

$129.9K

How much do digital marketing manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for digital marketing manager in Racine, WI is $82,252.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,200.00 and $93,800.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

How much do digital marketing managers get paid?

Digital marketing managers typically earn a median annual salary ranging from $65,000 to $120,000, depending on experience, location, and industry. Salaries can be higher for those with advanced skills in data analysis, SEO, or paid advertising, and often include benefits such as bonuses and performance incentives.

How much does a digital marketing manager make?

The average salary for a digital marketing manager in the United States is around $75,000 to $120,000 annually, depending on experience, industry, and location. In Florida, salaries typically range from $65,000 to $110,000, with higher pay for those with advanced skills in SEO, analytics, and campaign management. Certifications like Google Analytics or HubSpot can also influence earning potential.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and understanding of SEO, SEM, and social media platforms. Professional certifications such as Google Analytics or HubSpot can enhance qualifications.

What are the most commonly searched types of Digital Marketing jobs in Racine, WI?

The most popular types of Digital Marketing jobs in Racine, WI are:

What job categories do people searching Digital Marketing Manager jobs in Racine, WI look for?

The top searched job categories for Digital Marketing Manager jobs in Racine, WI are:

What cities near Racine, WI are hiring for Digital Marketing Manager jobs?

Cities near Racine, WI with the most Digital Marketing Manager job openings:

Infographic showing various Digital Marketing Manager job openings in Racine, WI as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, 1% Contract, and 2% Nights. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $82,252 per year, or $39.5 per hour.

Digital Marketing Specialist

Heritage Senior Living

West Allis, WI • On-site

Other

Re-posted 25 days ago


Heritage Senior Living (Wisconsin) rating

5.8

Company rating: 5.8 out of 10

Based on 12 frontline employees who took The Breakroom Quiz


Job description

Digital Marketing Specialist
Heritage Senior Living West Allis, WI
Position Overview
The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing initiatives to support brand visibility and business growth. This role oversees online advertising, social media management, and graphic design efforts for two entities, ensuring consistent messaging and strong visual identity across all platforms. The ideal candidate is both data-driven and creative, capable of analyzing performance metrics while producing engaging content that drives results.
Key Responsibilities
  • Develop, execute, and optimize digital advertising campaigns (e.g., paid search, display, and social media ads)
  • Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI
  • Manage and grow social media accounts, including content planning, posting, and audience interaction
  • Create visually engaging graphics and marketing materials aligned with brand standards
  • Maintain and execute content calendars across platforms for both entities
  • Collaborate with internal stakeholders to ensure cohesive messaging and campaign alignment
  • Stay current with digital marketing trends, tools, and best practices

Qualifications
  • Bachelor's degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience)
  • 2+ years of experience in digital marketing, social media management, or a similar role
  • Hands-on experience with advertising platforms (e.g., Google Ads, Meta Ads Manager)
  • Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva)
  • Strong analytical skills with experience interpreting marketing data and insights
  • Excellent organizational and multitasking abilities

Preferred Skills
  • Experience managing marketing efforts for multiple brands or entities
  • Familiarity with SEO, SEM, and email marketing platforms
  • Basic video editing or motion graphics skills
  • Experience with analytics tools (e.g., Google Analytics)

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