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Brand Marketing Manager Jobs in Racine, WI (NOW HIRING)

Edgeless Beauty Group

Marketing Manager

Milwaukee, WI · On-site

The Marketing Manager will oversee brand strategy, digital marketing, social media, content creation, CRM marketing, advertising campaigns, events, partnerships, and customer engagement initiatives.

Quovis, Inc.

Marketing Manager

Racine, WI · On-site

Marketing Manager Location: Racine, Wisconsin Position Summary: This is a rare opportunity to join ... The brand carries a premium, heritage-driven positioning rooted in authenticity and craftsmanship ...

Quovis, Inc.

Marketing Manager

Racine, WI · On-site

Marketing Manager Location: Racine, Wisconsin Position Summary: This is a rare opportunity to join ... The brand carries a premium, heritage-driven positioning rooted in authenticity and craftsmanship ...

Elkay Manufacturing

Product Marketing Manager

Milwaukee, WI · On-site

$151K/yr

Product Marketing Manager The Company Zurn Elkay Water Solutions Corporation is a thriving, values ... Lead brand strategy for the Drains product category/business unit, including positioning, value ...

Elkay Manufacturing

Product Marketing Manager

Milwaukee, WI · On-site

$151K/yr

Product Marketing Manager The Company Zurn Elkay Water Solutions Corporation is a thriving, values ... Lead brand strategy for the Sinks product category/business unit, including positioning, value ...

ULINE

Direct Marketing Manager

Waukegan, IL · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... with brand guidelines and business priorities. * Translate campaign performance and customer ...

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Showing results 1-20

All JobsBrand Marketing JobsBrand Marketing Manager JobsBrand Marketing Manager Jobs in Racine, WI

Brand Marketing Manager information

See Racine, WI salary details

$35.6K

$83.9K

$144.4K

How much do brand marketing manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for brand marketing manager in Racine, WI is $83,854.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,600.00 and $105,000.00 per year, depending on experience, location, and employer.

Is a brand marketing manager a high paying job?

A brand marketing manager typically earns a competitive salary that varies by industry and location, with median annual wages often exceeding the national average for marketing roles. Factors such as experience, education, and company size can influence compensation, and the role often requires skills in strategic planning, branding, and digital marketing tools.

What does a brand marketing manager do?

A Brand Marketing Manager is responsible for developing and executing strategies that build and maintain a company's brand identity. They oversee advertising campaigns, market research, and promotional activities to ensure consistent messaging and brand positioning. Their role often involves collaborating with other departments, analyzing market trends, and managing budgets to maximize brand awareness and customer engagement.

What is the difference between Brand Marketing Manager vs Marketing Coordinator?

AspectBrand Marketing ManagerMarketing Coordinator
ResponsibilitiesDevelops brand strategies, oversees campaigns, manages brand identitySupports marketing campaigns, coordinates events, handles administrative tasks
Required SkillsBrand management, strategic planning, leadershipCommunication, organization, basic marketing knowledge
Experience & CertificationsBachelor's in Marketing or related field, experience in brand managementEntry-level, often with a degree in Marketing or Communications
Work EnvironmentStrategic, managerial, often in office settingsSupport role, collaborative, often in office or event settings

The main difference is that a Brand Marketing Manager focuses on developing and maintaining the overall brand strategy and identity, while a Marketing Coordinator supports marketing campaigns and handles day-to-day tasks. The manager has a strategic, leadership role, whereas the coordinator executes specific activities within campaigns.

Is a brand marketing manager entry level?

A brand marketing manager is typically a mid- to senior-level role that requires several years of experience in marketing, branding, or related fields. Entry-level positions in marketing may have titles like marketing coordinator or assistant, but brand marketing manager roles usually demand demonstrated skills in strategic planning, campaign management, and often a bachelor's degree or higher. Advancement to this role generally involves gaining experience and developing expertise in branding and marketing tools.

What are some common challenges brand marketing managers face when launching new campaigns?

Brand Marketing Managers often encounter challenges such as aligning campaign messaging across multiple channels, ensuring consistency with the brand's identity, and adapting strategies to rapidly changing consumer trends. Coordinating with cross-functional teams like creative, digital, and sales requires strong communication and project management skills. Additionally, measuring campaign effectiveness and demonstrating ROI can be complex, necessitating the use of analytics tools and regular performance reviews to optimize future initiatives.

What are the key skills and qualifications needed to thrive as a brand marketing manager, and why are they important?

To thrive as a Brand Marketing Manager, you need expertise in brand strategy, market research, and campaign management, typically backed by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and project management systems is essential. Strong communication, creativity, and leadership skills set top performers apart by enabling effective collaboration and innovative brand storytelling. These competencies are crucial for building brand equity, driving customer engagement, and achieving business growth in a competitive marketplace.

What does a brand marketing manager earn?

The average salary for a brand marketing manager varies by experience and location but typically ranges from $70,000 to $130,000 annually. Senior roles or those in large companies can earn higher, often exceeding $150,000, especially with bonuses and benefits. Skills in digital marketing, branding, and data analysis are highly valued in this role.
More about Brand Marketing Manager jobs
What job categories do people searching Brand Marketing Manager jobs in Racine, WI look for? The top searched job categories for Brand Marketing Manager jobs in Racine, WI are:
What cities near Racine, WI are hiring for Brand Marketing Manager jobs? Cities near Racine, WI with the most Brand Marketing Manager job openings:
Brand Marketing Manager jobs near you
Infographic showing various Brand Marketing Manager job openings in Racine, WI as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,854 per year, or $40.3 per hour.

Brand Marketing Manager - ONE KEY/Connectivity

Milwaukee Tool

Milwaukee, WI • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 13 days ago

Job description

Job Description:

Brand Marketing Manager - ONE KEY/Connectivity

WE CREATE EMPOWERED LEADERS!At Milwaukee Tool, our most valued resource is our dedicated teamof employees -employees who work with a passion to be the best and havean unparalleledpride in their work and in the Milwaukee brand. We know that the only way to sustain growth and success is to value the growth and success of each person within theorganizationthat'swhy we invest in an individual's growth and development from day one.


Behind our doorsyou'llbe empowered every day to own it, drive it, and do what it takes to design and develop the biggest breakthroughs in the industry. Meanwhile,you'llhave the support and resources of the fastest-growing brand in the construction industry to make it happen.

Year after year, our team continues to make significant breakthroughs in the industry.We'rejust getting started.

Your Role on Our Team:

The primary function of this position is to lead the commercialization, go-to-market strategy, and customer adoption efforts for Milwaukee Tool's growing portfolio of software, SaaS, connected solutions, and service-based offerings. This roleis responsible foridentifyingmarket opportunities, developing customer-centric positioning and messaging, and executing integrated marketing strategies that drive awareness, adoption, growth, and business performance.

Working cross-functionally with Product Management, Sales, Customer Success, Brand Marketing, and channel partners, this individual will serve as the voice of the customer while developing scalable commercialization practices that accelerate the success of new products, services, feature releases, and digital solutions. The ideal candidate combines strategic thinking with hands-on execution and is energized by building new capabilities in a fast-paced, growth-oriented environment.

You'll be DISRUPTIVE through these duties and responsibilities:

  • Develop differentiated positioning, value propositions, and messaging based on a deep understanding of target customers, users, buying processes, and market needs.

  • Lead integrated go-to-market programs that support the launch, ongoing management, adoption, and growth of tangible products, SaaS solutions, services, and new features.

  • Partner with Product Management, Sales, Customer Success Managers, channel partners, and other cross-functional teams to develop launch plans, sales enablement, customer communications, training, and adoption programs.

  • Develop marketing programs that build brand equity, increase customer awareness and adoption, and fulfill marketing and financialobjectives.

  • Establish projectobjectives, success measures, timelines, and commercialization plans, and work cross-functionally to ensure key milestones and goals are achieved.

  • Develop and execute annual marketing plans, forecasts, programs, budgets, and P&L within approved levels.

  • Manage the program's key digital and commercial touchpoints, including its microsite, contact database, email communications, and marketing automation activities using HubSpot or similar platforms.

  • Manage the strategic and tactical activities of advertising agencies, digital partners, and other outside suppliers.

  • Analyze sales, campaign, website,customer-engagement, and product-adoption performance toidentifyopportunities, link marketing activity to business KPIs, and communicate progress to stakeholders.

  • Establish and share repeatable commercialization practices across products, SaaS solutions, and services, including launch planning, feature and offering communications, post-launch measurement, and ongoing optimization.

  • Initiallyoperateas a hands-on individual contributor while leading through influence anddemonstratingthe ability to grow into a formal people-management role as business needsevolve.

The TOOLS you'll bring with you:

  • Bachelor's degree in Marketing, Business, Communications, ora relatedfield.

  • Minimum3+years of marketing experience, including experience marketing products, SaaS solutions, software, digital services, or other service-based offerings.

  • Experience developing and executing go-to-market strategies for new products, SaaS solutions, services, ongoing feature releases, and customer-adoption initiatives.

  • Demonstrated ability to translate complex or technical product capabilities into clear, compelling customer-facing messaging.

  • Experience working as a marketing manager or in a comparable role within a SaaS or technology-focused organization strongly preferred.

  • Previousexperience managing or mentoring employeespreferred;must also be comfortable personally leading both strategic and tactical marketing activities.

  • Experience with HubSpot or a similar CRM and marketing automation platform, including email marketing, contact management, workflows, reporting, and website or microsite management.

  • Demonstrated ability to buildnew marketingcapabilities and processes, manage competing priorities, and lead through influence.

  • Mustpossessstrong analytical, communication,project-management, and presentation skills.

  • Must be willing and able to work on-site in Milwaukee, Wisconsin, and collaborate closely with cross-functional teams.

  • Ability to travel 20% of the time.

We provide these greatperksand benefits:

  • Robust health, dental and vision insurance plans

  • Generous 401 (K) savings plan

  • Educationassistance

  • On-site wellness, fitness center, food, and coffee service

  • And many more, check out our benefits siteHERE.

Milwaukee Tool is an equal opportunity employer.

Apply