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Marketing Manager Jobs in Normal, IL (NOW HIRING)

DDMR

Performance Marketing Strategist

Texas, IL

About the Performance Marketing Strategist position You will implement comprehensive ROI-focused B2 ... You've previously managed successful affiliate programs, preferably for downloadable / installable ...

FocusKPI

Marketing Operations Analyst

Clintonia, IL

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

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Varsity Tutors

Marketing Tutor

Normal, IL · Remote

$18 - $40/hr

Emphasizes data-driven marketing decisions and connects marketing theory to digital advertising, social media strategy, and brand management applications. * Curriculum Awareness & Adaptive ...

AGCO

Sr. Director, Sales & Marketing NA, PTx

Tremont, IL · On-site +1

This role ensures strong alignment between sales, marketing, product management, and customer support to drive revenue growth, expand market share, and strengthen customer relationships. The role ...

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All JobsMarketing JobsMarketing Manager JobsMarketing Manager Jobs in Normal, IL

Marketing Manager information

See Normal, IL salary details

$32.3K

$81.6K

$142.2K

How much do marketing manager jobs pay per year?

As of Jul 16, 2026, the average yearly pay for marketing manager in Normal, IL is $81,623.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,700.00 and $95,800.00 per year, depending on experience, location, and employer.

What does a marketing manager do?

A marketing manager develops and implements marketing strategies to promote products or services, analyze market trends, and oversee advertising campaigns. They coordinate with sales, creative teams, and external agencies, often using tools like marketing analytics software, and typically require strong communication and leadership skills. Their goal is to increase brand awareness and drive sales growth.

How does a Marketing Manager typically collaborate with sales and product teams to achieve business goals?

Marketing Managers regularly work closely with sales and product teams to ensure that marketing strategies align with business objectives. They coordinate campaigns with sales to generate qualified leads, and frequently gather feedback from the sales team to refine messaging and tactics. With product teams, Marketing Managers help launch new offerings by understanding product features and translating them into compelling value propositions for target audiences. This cross-functional collaboration is essential for creating cohesive go-to-market plans and achieving measurable results.

What are the key skills and qualifications needed to thrive as a Marketing Manager, and why are they important?

To thrive as a Marketing Manager, you need expertise in market research, strategic planning, and campaign development, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and CRM systems, as well as relevant certifications (e.g., HubSpot or Google Ads), is highly valuable. Leadership, creativity, and strong communication skills help you inspire teams and translate insights into effective marketing initiatives. These skills are crucial for driving business growth, maximizing ROI, and ensuring marketing efforts align with organizational goals.

What is the highest paid job in marketing?

The highest paid roles in marketing are often executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries reaching into the high six or seven figures depending on the company and industry. These roles typically require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What is the difference between Marketing Manager vs Marketing Coordinator?

AspectMarketing ManagerMarketing Coordinator
ResponsibilitiesDevelops marketing strategies, oversees campaigns, manages teamsSupports campaign execution, coordinates activities, handles administrative tasks
Required SkillsStrategic planning, leadership, analyticsCommunication, organization, basic marketing knowledge
Experience & CertificationsBachelor's degree, 3+ years experience, marketing certificationsBachelor's degree, entry-level or 1-2 years experience
Work EnvironmentOffice-based, managerial setting, cross-department collaborationOffice or remote, supporting marketing teams

The main difference between a Marketing Manager and a Marketing Coordinator lies in their scope of responsibilities and experience. Marketing Managers focus on strategic planning and leadership, while Marketing Coordinators support campaign execution and administrative tasks. Both roles are essential in marketing teams, with Managers overseeing overall strategies and Coordinators handling day-to-day activities.

What is the highest salary for a marketing manager?

The highest salary for a marketing manager can exceed $150,000 annually, especially in large corporations or senior roles with extensive experience, strategic responsibilities, and advanced skills in digital marketing and data analysis. Compensation varies based on industry, location, and company size.

What are the 4 types of marketing management?

Marketing managers typically focus on four main types of marketing management: strategic marketing management, which involves planning and setting marketing goals; operational marketing management, which handles day-to-day marketing activities; customer relationship management, focusing on building and maintaining customer relationships; and digital marketing management, which emphasizes online channels and tools. These areas require skills in market analysis, communication, and data analysis to effectively execute marketing strategies.

What Do Marketing Managers Do?

Marketing managers oversee all marketing efforts of a company for its products and services. They supervise the marketing team, leading initiatives in identifying an audience, branding, brainstorming campaigns, creating budgets, and analyzing results for future use.

More about Marketing Manager jobs
What are the most commonly searched types of Marketing jobs in Normal, IL? The most popular types of Marketing jobs in Normal, IL are:
What job categories do people searching Marketing Manager jobs in Normal, IL look for? The top searched job categories for Marketing Manager jobs in Normal, IL are:
What cities near Normal, IL are hiring for Marketing Manager jobs? Cities near Normal, IL with the most Marketing Manager job openings:
Marketing Manager jobs near you
Infographic showing various Marketing Manager job openings in Normal, IL as of July 2026, with employment types broken down into 81% Full Time, 17% Part Time, 1% Temporary, and 1% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $81,623 per year, or $39.2 per hour.
Product Marketing Manager

Product Marketing Manager

Procurement Partners LLC

Bloomington, IL • On-site

$146K/yr

Full-time

Re-posted 14 days ago

Job description

Description:

About Us

Procurement Partners builds easy-to-use software that lets healthcare organizations automate their purchasing, inventory management, invoicing, and payments processes. We help thousands of facilities and their staff reduce their expenses and time spent procuring items so they can direct more time and effort toward caring for their patients and residents. Procurement Partners now includes both OnCare & Hybrent product lines, and we are the fastest-growing procure-to-pay software company in healthcare. If you have a passion for technology, enjoy providing value to customers, and are looking for a company that will help you develop your career, we want to talk to you!


About The Role

We are looking for a strategic, technically minded Product Marketing Manager who can bring complex product innovation to life for customers, prospects, and internal teams. This role sits at the intersection of Product Management, Engineering, Customer Success, Sales, Support, and Corporate Marketing, translating what we build into clear market narratives, practical enablement, and value-driven communications.

You will own the story behind our product ecosystem. That means taking backend technical updates, new feature releases, product roadmap themes, and competitive insights and turning them into messaging, launch plans, product data sheets, sales tools, release notes, and adoption programs that help people understand why the work matters.

This is a strong fit for someone who enjoys technical B2B SaaS products, understands the complexity of healthcare supply chains, and can translate Source-to-Pay workflows into customer value and commercial impact.

If this sounds like a good fit for you, let us know!


What You’ll Do

1. Strategic Messaging & Technical Translation

  • Value Proposition Creation: Translate complex product technical specifications and backend feature updates into clear, high-impact business outcomes and commercial value propositions.
  • Core Assets & Data Sheets: Author and coordinate the design of external, customer-facing technical Product Data Sheets that clearly articulate product capabilities, compliance, and architectural value.
  • Marketing Alignment: Provide the foundational product launch messaging, positioning frameworks, and value levers to be consumed and scaled by the corporate marketing team for external campaigns.

2. Sales Enablement & Competitive Intelligence

  • Competitive Battlecards: Research, build, and continuously update tactical competitive battlecards and playbooks that equip the Sales organization to effectively displace key S2P competitors.
  • Sales & Commercial Training: Partner closely with Product Management to design, build, and deliver continuous training programs for Sales, Account Management, and Business Development teams on new features, modules, and market positioning.

3. Product Launch, Release Management & GTM

  • Cross-Functional GTM Readiness: Lead the cross-functional Go-To-Market (GTM) launch readiness process, driving alignment and accountability across Product, Engineering, Customer Success, and Support teams ahead of every release.
  • Value-Driven Release Notes: Own the authoring of customer-facing release notes, transforming them from dry, technical engineering logs into engaging communications that highlight continuous customer value.

4. Product Adoption, Analytics & Internal Visibility

  • Post-Launch Adoption Tracking: Collaborate with Product Managers to analyze post-launch usage data, identifying adoption friction points and executing targeted enablement or marketing campaigns to drive lagging feature usage.
  • Product Analytics: Comfortably navigate product analytics platforms (specifically Pendo) to monitor user behavior, track feature adoption metrics, and inform GTM strategies.
  • Internal Product Hub Management: Act as the single owner for updating and maintaining the Product Management internal wiki/intranet site, ensuring company-wide visibility into product roadmaps, release schedules, and enablement collateral.
Requirements:

What You'll Bring

  • Domain Expertise: Preferred proven product marketing experience within Source-to-Pay (S2P), procurement, or spend management software domains.
  • Industry Knowledge: Preferred strong familiarity with the Healthcare vertical, understanding its unique operational challenges, compliance landscapes, and purchasing complexities.
  • SaaS Background: 3-5+ years of experience in a fast-paced B2B SaaS environment, with a clear track record of launching technical products and features.
  • Technical Aptitude: Exceptional ability to comprehend highly complex backend technical concepts and architectures, with a natural talent for translating them into clear, jargon-free business value for non-technical audiences.
  • Analytical Skills: Hands-on experience navigating product adoption and analytics tools, with specific proficiency in Pendo (or closely equivalent platforms like Gainsight, Mixpanel, or Amplitude).
  • Cross-Functional Leadership: Demonstrated success leading cross-functional readiness initiatives, controlling project timelines, and managing stakeholders across Engineering, Support, Sales, and Executive leadership.
  • Content Excellence: Superior written and verbal communication skills, with a portfolio that includes structured data sheets, enablement decks, or value-focused release communications.

Why The Role Matters

Product innovation only creates value when people understand it, trust it, and know how to use it. As Product Marketing Manager, you will help connect the dots between technical product work and customer impact. Your work will make launches clearer, sales conversations stronger, release communications more meaningful, and adoption efforts more focused.


Procurement Partners Hiring Practice

We value diversity at Procurement Partners. The company will hire, recruit, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team.