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Digital Marketing Manager Jobs in Normal, IL (NOW HIRING)

Varsity Tutors

Marketing Tutor

Normal, IL · Remote

$18 - $40/hr

Emphasizes data-driven marketing decisions and connects marketing theory to digital advertising, social media strategy, and brand management applications. * Curriculum Awareness & Adaptive ...

DDMR

Performance Marketing Strategist

Texas, IL · On-site

About the Performance Marketing Strategist position You will implement comprehensive ROI-focused B2 ... You've previously managed successful affiliate programs, preferably for downloadable / installable ...

Varsity Tutors

Digital Media Tutor

Normal, IL · Remote

$18 - $40/hr

... digital workflow management. Guides students through creating graphics for social platforms ... to marketing, journalism, entertainment, and education applications. * Curriculum Awareness ...

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All JobsDigital Marketing JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Normal, IL

Digital Marketing Manager information

See Normal, IL salary details

$35.7K

$85.8K

$135.4K

How much do digital marketing manager jobs pay per year?

As of Jul 30, 2026, the average yearly pay for digital marketing manager in Normal, IL is $85,759.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,000.00 and $97,800.00 per year, depending on experience, location, and employer.

Is digital marketing high paying?

Digital Marketing Managers often earn competitive salaries that vary by experience, location, and industry. Entry-level roles tend to have lower pay, while experienced managers with skills in analytics, SEO, and paid advertising can earn higher compensation, especially with certifications and proven results.

What Does a Digital Marketing Manager Do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

How much does a digital marketing manager get paid?

The average salary for a digital marketing manager varies by experience and location but typically ranges from $60,000 to $120,000 annually. Salaries tend to increase with certifications, skills in analytics and SEO, and experience managing campaigns across multiple platforms.

What are some common challenges Digital Marketing Managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and content creation, along with experience in marketing campaigns. Certifications such as Google Analytics or HubSpot can enhance qualifications.

What do you do as a digital marketing manager?

A digital marketing manager develops and implements online marketing strategies to promote products or services. They analyze data, manage campaigns across platforms like social media and email, and use tools such as Google Analytics and advertising platforms to optimize performance and reach target audiences.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

What are the key skills and qualifications needed to thrive as a Digital Marketing Manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What does a Digital Marketing Manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.
More about Digital Marketing Manager jobs
What are the most commonly searched types of Digital Marketing jobs in Normal, IL? The most popular types of Digital Marketing jobs in Normal, IL are:
What cities near Normal, IL are hiring for Digital Marketing Manager jobs? Cities near Normal, IL with the most Digital Marketing Manager job openings:
Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Normal, IL as of July 2026, with employment types broken down into 70% Full Time, 20% Part Time, and 10% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $85,759 per year, or $41.2 per hour.

Digital Marketing Strategist

O'Brien Auto Team

Normal, IL

Full-time

Re-posted 11 days ago

Job description

Digital Marketing Specialist - Fixed Operations

About O'Brien Digital
O'Brien Digital is the strategic marketing engine behind the O'Brien Auto Team-one of Central Illinois' fastest-growing automotive groups. We support multiple rooftops and brands with a performance-minded approach to marketing that blends data, speed, creativity, and real accountability.

We're building a digital team that knows how to turn strategy into measurable business results. For this role, that means helping our service and parts departments drive more appointments, more qualified traffic, and stronger fixed ops performance across our stores.

Position Summary
We're looking for a Digital Advertising Specialist focused on Fixed Operations. This person will own paid digital campaigns designed to grow service lane traffic, promote parts and seasonal offers, and generate measurable results for our dealerships.

This role is ideal for someone who understands paid media, local targeting, conversion tracking, and performance optimization-and who gets excited about turning ad spend into booked appointments and real store traffic.

Key Responsibilities

Paid Media Strategy and Execution

  • B
    • uild, launch, and optimize paid campaigns across Google Ads, Meta, YouTube, and other relevant platforms
  • C
    • reate campaigns for service, parts, tires, brakes, oil changes, seasonal maintenance, and rooftop-specific promotions
  • D
    • evelop audience targeting, remarketing, geo-targeting, and offer strategies tailored to each store and market
  • M
    • anage campaign budgets with a strong focus on efficiency, lead quality, and conversion volume

    Fixed Operations Growth

  • S
    • upport service departments with campaigns that increase appointment volume and promote high-value fixed ops services
  • P
    • artner with store leadership to align promotions with service goals, capacity, and seasonal demand
  • H
    • elp translate service priorities into clear offers, landing page recommendations, and ad messaging that converts
  • I
    • dentify opportunities to improve performance across rooftops, brands, and service categories

    Performance Analysis and Optimization

  • M
    • onitor campaign KPIs daily and make adjustments based on performance trends
  • T
    • rack calls, form fills, scheduler conversions, cost per lead, and other key fixed ops metrics
  • R
    • un A/B tests on creative, copy, offers, audiences, and landing pages
  • B
    • uild reports and dashboards that clearly show what is working, what needs attention, and where to scale

    Cross-Functional Collaboration

  • W
    • ork closely with service managers, fixed ops leaders, dealership teams, and marketing leadership
  • C
    • oordinate with creative partners to develop ad assets that are clear, timely, and performance-focused
  • C
    • ollaborate with internal teams and external vendors to ensure campaigns launch smoothly and track correctly
  • M
    • aintain strong communication across multiple stores and priorities without losing momentum

    Qualifications

    Required Experience and Skills

  • 2
    • -4 years of hands-on digital advertising or performance marketing experience
  • S
    • trong experience with Google Ads and Meta Ads Manager
  • P
    • roven ability to manage, optimize, and report on paid campaigns with measurable business outcomes
  • F
    • amiliarity with conversion tracking, UTM tagging, audience segmentation, and campaign reporting
  • S
    • trong analytical mindset and comfort working inside Google Analytics, dashboards, and platform reporting tools
  • E
    • xcellent organization and project management skills in a fast-moving, multi-location environment
  • C
    • lear written and verbal communication skills
  • S
    • elf-starter mentality with the ability to work independently and collaboratively

    Preferred Qualifications

  • A
    • utomotive, retail, service-based, or lead-generation marketing experience
  • E
    • xperience marketing fixed ops, service departments, or appointment-driven businesses
  • G
    • oogle Ads certification and/or Meta certification
  • F
    • amiliarity with CRM tools, service schedulers, and attribution challenges in multi-location businesses
  • E
    • xperience testing landing pages, offers, and local campaign variations by market

    What Sets You Apart

  • Y
    • ou think like an operator, not just a marketer
  • Y
    • ou care about results that show up in appointments, traffic, and revenue
  • Y
    • ou move quickly, test often, and optimize without needing constant direction
  • Y
    • ou can balance strategy with execution and stay organized across multiple rooftops
  • Y
    • ou know how to spot waste, find opportunity, and improve performance over time

    Why O'Brien Auto Team?

  • R
    • eal ownership over campaigns that directly impact store performance
  • A
    • collaborative, low-ego team that values initiative and practical thinking
  • T
    • he chance to help shape a growing in-house digital operation
  • E
    • mployee vehicle purchase discounts
  • S
    • ervice and parts discounts for personal vehicles
  • C
    • ompetitive compensation based on experience
  • H
    • ealth and wellness benefits through BambooHR

    Apply
    If you're excited to build paid campaigns that drive real fixed ops results-and want to be part of a team that's serious about performance, accountability, and growth-we'd love to talk.

    Apply