Marketing Finance Analyst Jobs (NOW HIRING)

Senior Manager, Marketing Finance

Come build the Potbelly Nation with us! Our legendary hot and toasty sandwiches, irresistible shakes and cookies satisfy Potbelly fans every day.

Potbelly started as a small antique store that turned into a lines-out-the-door neighborhood sandwich shop. Today, there are more than 460 Potbelly Sandwich Shops across the U.S. Our leaders build and inspire teams to bring our customers a unique Potbelly experience.

Who you are:

You are a highly analytical and curious finance leader who thrives in fast-paced, data-rich environments. You bring a strong track record of partnering with Marketing or Digital teams to drive growth through insight, not just reporting.

You're a problem solver at heart-comfortable navigating ambiguity, connecting data across sources, and turning analysis into clear, actionable recommendations. You enjoy collaborating with cross-functional teams and influencing decisions at all levels of the organization.

You'll be a phenomenal candidate for this role if you:

• Naturally curious and driven to understand the "why" behind performance
• Highly analytical with strong attention to detail
• Comfortable working with large, ambiguous datasets to identify patterns and insights
• Action-oriented, with a focus on driving outcomes-not just analysis
• Confident communicator who can influence cross-functional stakeholders
• Collaborative, but also able to independently own and deliver high-impact work

You can expect:

This role sits at the center of Marketing, Finance, and Data - helping shape how we invest in growth, measure performance, and scale the business. 

Every day is going to be a little different, some special topics will take longer than others, exposing you to a wide range of people, skills, and understanding than most finance-based roles typically can. You'll encounter:

• Respect and candor; the quality of the idea wins the day.
• Casual, focused, and agile environment operating under our Potbelly values.
• You will directly support key Marketing and Digital efforts to enable massive growth and scale for the Company
• Consistent contact with Potbelly's CMO and other members of the Senior Leadership team.

• you will do:
• Serve as the primary Finance partner to Marketing and Digital leadership, helping shape growth strategy and investment decisions
• Build and refine frameworks to evaluate marketing effectiveness, including ROI, payback, and incrementality
• Translate marketing and customer data into actionable insights that improve performance across channels
• Lead financial evaluation of campaigns, promotions, and tests to inform go/no-go decisions
• Drive pricing and promotional strategy through modeling of elasticity, mix, and competitive positioning
• Partner on test-and-learn agenda, ensuring rigorous prioritization and measurement of results
• Contribute to developing the annual Marketing budget and monthly forecasts
• Work closely with Marketing leadership to build long-term strategic plans and business cases to support presentations to senior leadership and the Board of Directors.
• Direct and support various initiatives to improve and enhance financial processes, data visualization, reporting, etc. through Power BI, Planful and Excel.
• Recruit, coach, and retain top talent in the Finance department.
• Perform ad hoc analysis and work on project teams as the need arises.
• Report to VP of Finance.

Why this role matters:

        This role will directly influence how Potbelly invests in growth - making it a critical driver of both short-term performance and long-term strategy.

What you will need:

• Minimum of 7 years of progressive career growth, ideally in a multi-unit, retail, or food business; high growth company and multi-channel experience a big plus (with focus on supporting marketing and/or e-commerce).
• Bachelor's degree in Finance.
• Demonstrated leadership, team-building and coaching skills, experience building teams and supporting cross-functional partners.
• Proven experience in budgeting/forecasting and various types of financial analysis.
• Must be at an advanced Excel skill level and have experience with ad-hoc financial analysis and reporting tools such as Power BI, Planful, or other similar financial systems. R and/or Python experience a plus.
• Sense of urgency and focus on results.
• High energy level and intellectual curiosity, with a strong desire to learn.
• Excellent problem solving, project management, and analytical skills.
• Experience using complex statistical analysis and modeling to draw insights from large data sets is a big plus.
• Excellent communication, collaboration and influencing skills.

Here's what's in it for you:

• Medical, Dental, Vision and Flexible Spending Account- We care about you and your family.
• 401(K) - We want to help secure your financial future.
• Time Off - We all need some time to relax, right?
• Employee Assistance Program - Things out of our control happen, we will help you get through it.
• Domestic Partner Benefits - We love who you love.
• Potbelly Meal Discounts - Hungry? We'll feed you
• Work Life Balance - You have a life outside of work, we want you to enjoy it

?Potbelly Sandwich Works may use artificial intelligence (AI)-assisted tools as part of its hiring and recruitment process. These tools may collect and analyze data including questionnaire and assessment responses, resume content, and professional profile information. AI-assisted tools are used for all position types. All final employment decisions are made by people. Potbelly may also use additional AI-assisted tools from time to time in its hiring process. 

If you have questions about how AI is used in connection with your application, or if you would like to request a reasonable accommodation related to the use of AI in the hiring process, please contact HumanResources1@potbelly.com.