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Marketing Finance Analyst Jobs (NOW HIRING)

Adobe, Inc.

Director, Marketing Finance

San Jose, CA · On-site

Lead and develop a high-performing finance team, focused analytical rigor, business partnership, and continuous improvement. * Represent marketing finance in cross-functional leadership forums ...

Conagra Brands

Manager, Marketing Finance

Chicago, IL · Hybrid

$109K - $159K/yr

Provide comprehensive financial analysis and financial models to support business requests and ... Develop and lead the Marketing Finance team through coaching, talent development, and fostering a ...

Adobe

Director, Marketing Finance

San Jose, CA · On-site

Lead and develop a high-performing finance team, focused analytical rigor, business partnership, and continuous improvement. * Represent marketing finance in cross-functional leadership forums ...

Adobe

Dir, Enterprise Marketing Finance

San Jose, CA · On-site

Build executive-ready analyses and presentations that translate complex financial and marketing data into clear narratives and confident, data-backed recommendations for senior partners. * Lead and ...

Nutrafol

Sr. Director, Marketing Finance

COM and Amazon channels and translating complex financial analysis into clear, actionable ... drive alignment across Finance, Marketing, Operations, and the broader leadership team.

Potbelly Corporate

Sr Manager, Marketing Finance

Chicago, IL · On-site +1

$135K - $145K/yr

You are a highly analytical and curious finance leader who thrives in fast-paced, data-rich environments. You bring a strong track record of partnering with Marketing or Digital teams to drive growth ...

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All JobsMarketing Finance Analyst Jobs

Marketing Finance Analyst information

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$46.5K

$79.9K

$100.5K

How much do marketing finance analyst jobs pay per year?

As of Aug 6, 2026, the average yearly pay for marketing finance analyst in the United States is $79,904.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Finance Analyst vs Financial Analyst?

AspectMarketing Finance AnalystFinancial Analyst
Required CredentialsBachelor's in Finance, Marketing, or related field; certifications like CFA or CPA beneficialBachelor's in Finance, Economics, or related; CFA preferred
Work EnvironmentMarketing departments, corporate finance teams, advertising agenciesBanking, investment firms, corporate finance departments
Employer & Industry UsageMarketing firms, consumer goods companies, retailFinancial institutions, consulting firms, corporations
Common Search & ComparisonYesYes

The Marketing Finance Analyst focuses on budgeting, financial analysis, and ROI assessment specifically for marketing campaigns and initiatives. In contrast, the Financial Analyst generally handles broader financial planning, investment analysis, and reporting across various departments. While both roles require strong financial skills and certifications, their primary focus areas and work environments differ, catering to distinct business needs.

What are the key skills and qualifications needed to thrive as a marketing finance analyst, and why are they important?

To excel as a Marketing Finance Analyst, you need strong analytical skills, proficiency in financial modeling, and a background in finance, accounting, or a related field, often supported by a bachelor's degree. Familiarity with tools such as Microsoft Excel, SAP, and data visualization platforms like Tableau is typically required, along with experience in budgeting and forecasting systems. Outstanding communication, attention to detail, and the ability to collaborate across marketing and finance teams are valuable soft skills. These competencies enable accurate financial analysis, effective strategy support, and alignment between marketing initiatives and financial objectives.

What does a marketing finance analyst do?

A Marketing Finance Analyst is responsible for analyzing financial data related to marketing activities, campaigns, and budgets. They help organizations understand the return on investment (ROI) of marketing initiatives by tracking and evaluating spending, forecasting budgets, and identifying cost-saving opportunities. Their insights support decision-making by providing detailed reports on marketing performance and financial efficiency. Additionally, they often collaborate with both marketing and finance teams to ensure financial goals align with marketing strategies.

How does a marketing finance analyst typically collaborate with marketing and finance teams to drive business decisions?

A Marketing Finance Analyst plays a critical role in bridging the gap between marketing and finance departments. They regularly collaborate with marketing teams to analyze campaign budgets, measure ROI, and track performance metrics, while also working closely with finance teams to ensure alignment with overall financial goals and reporting standards. This dual collaboration involves providing actionable insights, preparing financial forecasts, and supporting strategic decision-making for marketing investments. Effective communication and a strong understanding of both marketing initiatives and financial principles are key to succeeding in this role.
More about Marketing Finance Analyst jobs
What cities are hiring for Marketing Finance Analyst jobs? Cities with the most Marketing Finance Analyst job openings:
What states have the most Marketing Finance Analyst jobs? States with the most job openings for Marketing Finance Analyst jobs include:
What job categories do people searching Marketing Finance Analyst jobs look for? The top searched job categories for Marketing Finance Analyst jobs are:
Marketing Finance Analyst jobs near you
Infographic showing various Marketing Finance Analyst job openings in the United States as of July 2026, with employment types broken down into 4% Internship, 88% Full Time, and 8% Contract. Highlights an 92% In-person, 4% Hybrid, and 4% Remote job distribution, with an average salary of $79,904 per year, or $38.4 per hour.

Manager, Marketing Finance & Analytics

Red Lobster

Orlando, FL • On-site

Other

Posted 23 days ago

Red Lobster rating

5.9

Company rating: 5.9 out of 10

Based on 261 frontline employees who took The Breakroom Quiz

45th of 88 rated restaurants

Job description

Overview Summary: We are seeking a strategic, highly analytical, and results-oriented Manager, Marketing Finance & Analytics to lead financial evaluation and performance optimization of promotional strategies, menu innovation, pricing initiatives, and guest offers across the business. This role serves as a key business partner to Marketing, Concept Development, Culinary, Operations, and Executive Leadership teams, providing financial leadership and actionable insights that drive profitable growth. The ideal candidate combines strong financial acumen, strategic thinking, and leadership skills to influence enterprise decision-making, develop analytical frameworks, and ensure marketing investments deliver measurable business results.

This role will own the financial assessment of promotions, limited-time offers (LTOs), core menu pricing strategies, price-tier optimization, and discount programs while helping shape the company's broader revenue growth strategy. Key Responsibilities: Lead the financial strategy, forecasting, and evaluation of promotions, loyalty, off-premise and discount initiatives to maximize sales growth, guest engagement, and profitability. Serve as the primary finance partner to Marketing, Concept Development, Culinary, and Operations leadership, influencing key decisions through data-driven insights and financial recommendations.

Develop and oversee financial models that assess promotional opportunities, core menu pricing, price increases, menu innovation, and investment scenarios, ensuring alignment with company growth, margin and guest frequency objectives. Lead analysis of menu price tiers, value architecture, price gaps, and competitive positioning to optimize guest value perception, menu mix, traffic, and profitability. Establish assumptions and analytical frameworks related to traffic, menu mix, pricing elasticity, consumer behavior, and competitive pricing dynamics to support strategic business planning and decision-making.

Lead the design, measurement, and financial evaluation of marketing, menu, media, pricing, and operational tests, including market selection, success criteria, post-analysis, and scaling recommendations. Provide thought leadership on promotional effectiveness, pricing strategy, price realization, customer acquisition, retention, and profitability to optimize marketing investments and menu performance. Partner with FP&A and business leaders to incorporate promotional, pricing, and marketing impacts into annual budgets, forecasts, long-range plans, and financial outlooks.

Identify risks, opportunities, and emerging trends through analysis of sales, traffic, average check, product mix, menu pricing performance, and margin drivers, proactively recommending actions to improve results. Drive continuous improvement of analytical processes, reporting capabilities, forecasting methodologies, and decision-support tools. Foster a culture of accountability, collaboration, and data-driven decision-making across the organization.

Skills and Qualifications: Bachelor's degree in Finance, Accounting, Economics, Business Administration, or a related field; MBA preferred. 5+ years of progressive experience in FP&A, Marketing Finance, Revenue Management, Business Analytics, or a related discipline. Strong expertise in financial modeling, forecasting, scenario planning, and business case development to support strategic decision-making.

Proven experience evaluating promotional effectiveness, pricing strategies, menu optimization, price-tier architecture, and product profitability. Advanced proficiency in Excel and financial analysis tools; experience with BI, Tableau, SQL, or similar business intelligence platforms preferred. Demonstrated ability to synthesize complex data into actionable insights and communicate recommendations effectively to senior and executive leadership.

Strong cross-functional leadership, communication, and stakeholder management skills, with the ability to influence business decisions across Marketing, Operations, Culinary, and Finance teams. Apply

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