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Marketing Finance Analyst Jobs (NOW HIRING)

Adobe, Inc.

Director, Marketing Finance

San Jose, CA · On-site

Lead and develop a high-performing finance team, focused analytical rigor, business partnership, and continuous improvement. * Represent marketing finance in cross-functional leadership forums ...

Adobe

Dir, Enterprise Marketing Finance

San Jose, CA · On-site

Build executive-ready analyses and presentations that translate complex financial and marketing data into clear narratives and confident, data-backed recommendations for senior partners. * Lead and ...

Adobe

Director, Marketing Finance

San Jose, CA

Lead and develop a high-performing finance team, focused analytical rigor, business partnership, and continuous improvement. * Represent marketing finance in cross-functional leadership forums ...

Nutrafol

Sr. Director, Marketing Finance

COM and Amazon channels and translating complex financial analysis into clear, actionable ... drive alignment across Finance, Marketing, Operations, and the broader leadership team.

Seminolehardrock

Assists with development of marketing financial review presentations * Learn and retain all casino ... Develops historical, current, and potential future trend analysis * Develop and maintain ...

Influencer

Commercial Finance Analyst

Manhattan, NY · Hybrid

$60K - $70K/yr

Influencer is a global creator marketing agency on a mission to shape the future of marketing by ... Job title Commercial Finance Analyst Reporting of the role Commercial Finance Manager Overview of ...

Influencer

Commercial Finance Analyst

Manhattan, NY · On-site

$60K - $70K/yr

Influencer is a global creator marketing agency on a mission to shape the future of marketing by ... Job title Commercial Finance Analyst Reporting of the role Commercial Finance Manager Overview of ...

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All JobsMarketing Finance Analyst Jobs

Marketing Finance Analyst information

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$46.5K

$79.9K

$100.5K

How much do marketing finance analyst jobs pay per year?

As of Aug 15, 2026, the average yearly pay for marketing finance analyst in the United States is $79,904.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Finance Analyst vs Financial Analyst?

AspectMarketing Finance AnalystFinancial Analyst
Required CredentialsBachelor's in Finance, Marketing, or related field; certifications like CFA or CPA beneficialBachelor's in Finance, Economics, or related; CFA preferred
Work EnvironmentMarketing departments, corporate finance teams, advertising agenciesBanking, investment firms, corporate finance departments
Employer & Industry UsageMarketing firms, consumer goods companies, retailFinancial institutions, consulting firms, corporations
Common Search & ComparisonYesYes

The Marketing Finance Analyst focuses on budgeting, financial analysis, and ROI assessment specifically for marketing campaigns and initiatives. In contrast, the Financial Analyst generally handles broader financial planning, investment analysis, and reporting across various departments. While both roles require strong financial skills and certifications, their primary focus areas and work environments differ, catering to distinct business needs.

What are the key skills and qualifications needed to thrive as a marketing finance analyst, and why are they important?

To excel as a Marketing Finance Analyst, you need strong analytical skills, proficiency in financial modeling, and a background in finance, accounting, or a related field, often supported by a bachelor's degree. Familiarity with tools such as Microsoft Excel, SAP, and data visualization platforms like Tableau is typically required, along with experience in budgeting and forecasting systems. Outstanding communication, attention to detail, and the ability to collaborate across marketing and finance teams are valuable soft skills. These competencies enable accurate financial analysis, effective strategy support, and alignment between marketing initiatives and financial objectives.

What does a marketing finance analyst do?

A Marketing Finance Analyst is responsible for analyzing financial data related to marketing activities, campaigns, and budgets. They help organizations understand the return on investment (ROI) of marketing initiatives by tracking and evaluating spending, forecasting budgets, and identifying cost-saving opportunities. Their insights support decision-making by providing detailed reports on marketing performance and financial efficiency. Additionally, they often collaborate with both marketing and finance teams to ensure financial goals align with marketing strategies.

How does a marketing finance analyst typically collaborate with marketing and finance teams to drive business decisions?

A Marketing Finance Analyst plays a critical role in bridging the gap between marketing and finance departments. They regularly collaborate with marketing teams to analyze campaign budgets, measure ROI, and track performance metrics, while also working closely with finance teams to ensure alignment with overall financial goals and reporting standards. This dual collaboration involves providing actionable insights, preparing financial forecasts, and supporting strategic decision-making for marketing investments. Effective communication and a strong understanding of both marketing initiatives and financial principles are key to succeeding in this role.
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Marketing Finance Analyst jobs near you
Infographic showing various Marketing Finance Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $79,904 per year, or $38.4 per hour.

Financial Analyst--Marketing Finance

Fidelity Investments

Smithfield, RI • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Fidelity Investments rating

8.7

Company rating: 8.7 out of 10

Based on 271 frontline employees who took The Breakroom Quiz

15th of 150 rated financial services

Job description


Note: Fidelity will not provide immigration sponsorship for this position
The Financial Analyst (FA) role is a member of Fidelity Wealth (FW) Marketing and will be responsible for delivering impactful and insightful financial analysis to measure and evaluate the financial performance of the business. This role is highly analytical and requires an individual who can multi-task in a fast-paced and highly complex organization. The ability to partner with FW Marketing, FBS Supervision and Operations Support, FW Central Finance, senior leaders, accounting, and other finance organizations is a necessity. The role is responsible for analyzing headcount / expense trends and assists with the forecast and budgeting process. This position plays a lead role in month-end financial activities.
The Expertise and Skills You Bring
  • A bachelor's degree in finance, Economics, or equivalent
  • 2 plus years of professional experience in Finance with a successful track record in financial modeling and analysis
  • Strong interpersonal skills, including the ability to analyze complex issues, synthesize key points and effectively communicate findings
  • Successfully collaborate with business partners and work effectively as part of a team
  • Flexible and work well in a fast paced, dynamic environment with shifting priorities
  • Proficiency in financial modeling and presentation tools (MS Excel, MS PowerPoint) with experience in Tableau and Anaplan
  • A self-motivated teammate who brings energy, enthusiasm, and intellectual curiosity
  • Keen ability to envision the 'big picture' while maintaining close attention to detail
  • Solid analytical and problem-solving skills, working independently to perform most analyses
  • Ability to take initiative and seek creative solutions that challenge conventional approaches

Responsibilities include:
  • Work closely with business partners to ensure optimal allocation of retail's ~$250M annual promo spend
  • Participate in promotion planning, analyze monthly spending, and actively manage the Marketing promo budget
  • Manage updates to the Marketing NPV model and periodic updates to model inputs
  • Determine marketing costs allocations to businesses utilizing NGAV
  • Work on annual budget, multi-year plan, monthly forecasts for PI's internal ad agency
  • Domain analyses and presentations, including financial portions of QBR and planning discussions with FW SLT and other senior audiences
  • Ad hoc product, customer and segment analyses and presentations as necessary

The Value You Deliver
  • Supporting the Marketing business to deliver actionable financial analysis and decision support that impacts retail's strategy, ability to execute the multi-year plan and drive the business performance measurement for the business. This role will contribute to the financial planning and analysis functions.
  • Demonstrating highly creative analytical skills while maintaining focus on details and providing timely results
  • Effectively communicating and influencing with various levels of the organization

Fidelity's Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.
Certifications:
Category:
Finance
Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

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