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Marketing Business Development Manager Jobs in Rochester, NY

Wendel

Business Development Manager

Rochester, NY · Hybrid

$90K - $130K/yr

Leverage both direct business development and indirect marketing efforts * Industry Engagement ... Bachelor's degree in Construction Management, Architecture, Engineering, Business, or a related ...

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All JobsMarketing Business Development JobsMarketing Business Development Manager JobsMarketing Business Development Manager Jobs in Rochester, NY

Marketing Business Development Manager information

See Rochester, NY salary details

$25.7K

$86.1K

$142.6K

How much do marketing business development manager jobs pay per year?

As of Aug 5, 2026, the average yearly pay for marketing business development manager in Rochester, NY is $86,088.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,200.00 and $108,000.00 per year, depending on experience, location, and employer.

How much do marketing business development managers get paid?

Marketing Business Development Managers typically earn a median annual salary ranging from $70,000 to $120,000, depending on experience, location, and industry. Higher salaries are common for those with advanced skills in digital marketing, sales strategies, and client relationship management, often supplemented by performance bonuses or commissions.

How does a marketing business development manager typically collaborate with sales and product teams to drive business growth?

A Marketing Business Development Manager often acts as a bridge between marketing, sales, and product teams to create cohesive strategies for growth. They work closely with sales teams to align marketing campaigns with lead generation and revenue targets, ensuring messaging resonates with target customers. Additionally, they collaborate with product teams to understand features, benefits, and market fit, translating these insights into compelling marketing materials and go-to-market strategies. Effective communication and cross-functional teamwork are essential for success in this role.

What is a marketing business development manager?

Marketing Business Development Managers are professionals who combine marketing strategies with business development to drive company growth. They identify new business opportunities, build and maintain relationships with clients or partners, and develop marketing plans to expand the company's market presence. Their role often includes market research, lead generation, partnership management, and collaborating with sales and marketing teams to achieve revenue goals. They play a key role in bridging the gap between marketing initiatives and business expansion.

What is the difference between Marketing Business Development Manager vs Sales Manager?

AspectMarketing Business Development ManagerSales Manager
Primary FocusIdentifying new market opportunities and building strategic partnershipsClosing sales and managing client accounts
Required SkillsMarket research, strategic planning, communicationNegotiation, customer relationship management, persuasion
Work EnvironmentMarketing teams, strategic planning sessionsSales teams, client meetings
Common CertificationsMarketing certifications, business development coursesSales certifications, CRM training

While both roles aim to grow company revenue, the Marketing Business Development Manager focuses on exploring new markets and forming strategic alliances, whereas the Sales Manager concentrates on closing deals and maintaining customer relationships. Understanding these differences helps in selecting the right career path or hiring the appropriate professional.

What are the key skills and qualifications needed to thrive as a marketing business development manager, and why are they important?

To thrive as a Marketing Business Development Manager, you need a solid background in marketing strategy, sales, market analysis, and a relevant degree in business or marketing. Familiarity with CRM systems, digital marketing platforms, and data analytics tools like Salesforce, HubSpot, and Google Analytics is typically required. Excellent interpersonal skills, negotiation abilities, and strategic thinking help professionals excel in building relationships and identifying growth opportunities. These competencies are crucial for driving revenue growth, expanding client bases, and ensuring the long-term success of the business.
What are popular job titles related to Marketing Business Development Manager jobs in Rochester, NY? For Marketing Business Development Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Marketing Business Development Manager jobs in Rochester, NY look for? The top searched job categories for Marketing Business Development Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Marketing Business Development Manager jobs? Cities near Rochester, NY with the most Marketing Business Development Manager job openings:
Marketing Business Development Manager jobs near you
Infographic showing various Marketing Business Development Manager job openings in Rochester, NY as of July 2026, with employment types broken down into 82% Full Time, 14% Part Time, and 4% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $86,088 per year, or $41.4 per hour.

Business Development Manager

Allient Incorporated

Rochester, NY • On-site

$120K - $165K/yr

Full-time

Posted 12 days ago

Allient rating

6.1

Company rating: 6.1 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

429th of 487 rated machine equipment manufacturers

Job description

Allient Inc. is in growth mode and currently seeking a Manager of Business Development and Strategy to join our team in Watertown, New York (Remote)!

Allient is a global publicly traded company with three product divisions; Motion, Power, and Controls. This role will work as part of our Allient Watertown business unit focused on motion control products, actuation systems, and technology for various markets and industries including agriculture, medical, defense, construction and material handling. Apply now!

The Manager of Business Development and Strategy will lead Allient Watertown’s domestic go-to-market initiatives, product strategy and marketing operations. This role requires close collaboration with the Watertown Leadership Team, R&D, sales (including Regional Sales Managers and North American Solutions Center), engineering and Allient's global marketing teams. The successful candidate will shape product development, drive marketing strategies, and provide leadership as a change agent to accelerate our go-to-market process for innovative new products and expand Allient Watertown’s presence in key domestic and global markets. Development of “sticky”, non-commodity type products and solutions is needed to support high growth and profitability plans.


Responsibilities:

  • Develop Go-To-Market (GTM) strategy plan and manage execution across direct, non-direct, and cross organizational teams. Business management will include annual revenue plan, revenue (walk) of strategic GTM plans for growth, and revenue forecasting.
  • Based on the GTM strategy formed in collaboration with internal stakeholders, define the products needed and develop a roadmap in 90 days.
  • Define and execute Allient Watertown’s product roadmap and marketing strategy.
  • Lead cross-functional teams to develop and launch new products.
  • Ensure alignment with Allient’s domestic strategy while supporting global growth.
  • Oversee the entire product lifecycle from concept to market launch.
  • Collaborate with R&D, engineering, and sales to define product specifications and features.
  • Lead market research and competitive analysis to identify trends and growth opportunities.
  • Develop business cases and ROI analyses for new product initiatives.
  • Create and execute integrated marketing campaigns across multiple channels.
  • Develop compelling product messaging, positioning, and value propositions.
  • Lead brand management and ensure consistent representation across all platforms.
  • Manage Allient Watertown’s online presence, content creation, and trade show participation.
  • Collaborate with sales teams to create marketing materials, training programs, and sales tools.
  • Collaborate with Program Management/Operations/Manufacturing/Supply Chain and Intracompany Business Units to ensure products meet financial/profitability targets.
  • Define key performance indicators (KPIs) and track marketing and product performance.

Business Development Responsibilities:

  • Lead and directly contribute to opportunity development with the sales engineering team.
  • Use a sales engineering approach to gain customers by providing expert level product and application knowledge. Be a partner in the customer’s project success.
  • Lead and support the customer in the initial engineering (ie component and system sizing) and then testing of products or demo systems.
  • Work with customers to define product, application, and/or system into performance and functional specifications to guide the customers and internal teams.
  • Internally provide a technical and commercial plan to win projects which can include business cases for investments in development.
  • For system level solutions, work with internal engineering team to develop customer proposals to meet specifications, define scope of work, define factory acceptance testing, and quote engineering services
  • Identify, prospect, and pursue new business opportunities within OEMs, Aftermarket and other Integrators across target market segments.
  • Develop and execute strategic plans to grow revenue and meet profit objectives
  • Build and nurture strong client relationships by understanding their specific challenges and providing tailored solutions.
  • Collaborate with engineering teams to design and propose custom solutions incorporating Allient products and other technologies as needed.
  • Conduct cold and warm calls, lead generation, and follow-ups to convert leads and opportunities into secured projects.
  • Prepare proposals, quotations, and bid packages in alignment with client requirements and project scope.
  • Utilize CRM tools (e.g., MS Dynamics) to track leads, opportunities, and pipeline status.
  • Monitor industry trends, competitive landscape, and emerging technologies to identify new opportunities.
  • Partner with internal teams to ensure seamless handoff of projects post-award for successful execution.
  • Provide regular updates to senior management on business development activities and results.


Minimum Qualifications:

  • Bachelor’s degree in engineering or business, with a technical and/or an advanced degree preferred
  • Minimum 8 years of experience in motion control products, systems and technology
  • As the defense industry is an area of planned growth, working knowledge of Defense industry budgets, customers, technology and procurement/contractual processes is preferred.
  • Located near a major airport in the Northeast and ability to travel at least 50% of the time. Periodically travel to Watertown for key strategic meetings. Close proximity, with a home base, between Buffalo and Watertown is preferred.
  • Knowledge of CRM and MS Office
  • Applicants must have unrestricted authorization to work in the United States at the time of hire and throughout employment. No visa sponsorship is available for this position.
  • Ability to develop strong, strategic relationships with key organizational stakeholders
  • Demonstrate the ability to learn other Allient products
  • Experience with diverse sales channels and proven leadership and ability to drive sales
  • Strong understanding of customer and market dynamics and requirements • Superior verbal and written communication skills. Excellent listening, negotiating, and presentation skills


Don't let this opportunity pass you by - APPLY TODAY!

To learn more about Allient Inc. visit www.Allient.com


Allient Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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