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Marketing Business Development Manager Jobs in Rochester, NY

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Marketing Business Development Manager information

See Rochester, NY salary details

$25.7K

$86.1K

$142.6K

How much do marketing business development manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for marketing business development manager in Rochester, NY is $86,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,200.00 and $108,100.00 per year, depending on experience, location, and employer.

How much do marketing business development managers get paid?

Marketing Business Development Managers typically earn a median annual salary ranging from $70,000 to $120,000, depending on experience, location, and industry. Higher salaries are common for those with advanced skills in digital marketing, sales strategies, and client relationship management, often supplemented by performance bonuses or commissions.

How does a marketing business development manager typically collaborate with sales and product teams to drive business growth?

A Marketing Business Development Manager often acts as a bridge between marketing, sales, and product teams to create cohesive strategies for growth. They work closely with sales teams to align marketing campaigns with lead generation and revenue targets, ensuring messaging resonates with target customers. Additionally, they collaborate with product teams to understand features, benefits, and market fit, translating these insights into compelling marketing materials and go-to-market strategies. Effective communication and cross-functional teamwork are essential for success in this role.

What is a marketing business development manager?

Marketing Business Development Managers are professionals who combine marketing strategies with business development to drive company growth. They identify new business opportunities, build and maintain relationships with clients or partners, and develop marketing plans to expand the company's market presence. Their role often includes market research, lead generation, partnership management, and collaborating with sales and marketing teams to achieve revenue goals. They play a key role in bridging the gap between marketing initiatives and business expansion.

What is the difference between Marketing Business Development Manager vs Sales Manager?

AspectMarketing Business Development ManagerSales Manager
Primary FocusIdentifying new market opportunities and building strategic partnershipsClosing sales and managing client accounts
Required SkillsMarket research, strategic planning, communicationNegotiation, customer relationship management, persuasion
Work EnvironmentMarketing teams, strategic planning sessionsSales teams, client meetings
Common CertificationsMarketing certifications, business development coursesSales certifications, CRM training

While both roles aim to grow company revenue, the Marketing Business Development Manager focuses on exploring new markets and forming strategic alliances, whereas the Sales Manager concentrates on closing deals and maintaining customer relationships. Understanding these differences helps in selecting the right career path or hiring the appropriate professional.

What are the key skills and qualifications needed to thrive as a marketing business development manager, and why are they important?

To thrive as a Marketing Business Development Manager, you need a solid background in marketing strategy, sales, market analysis, and a relevant degree in business or marketing. Familiarity with CRM systems, digital marketing platforms, and data analytics tools like Salesforce, HubSpot, and Google Analytics is typically required. Excellent interpersonal skills, negotiation abilities, and strategic thinking help professionals excel in building relationships and identifying growth opportunities. These competencies are crucial for driving revenue growth, expanding client bases, and ensuring the long-term success of the business.
What are popular job titles related to Marketing Business Development Manager jobs in Rochester, NY? For Marketing Business Development Manager jobs in Rochester, NY, the most frequently searched job titles are:
What cities near Rochester, NY are hiring for Marketing Business Development Manager jobs? Cities near Rochester, NY with the most Marketing Business Development Manager job openings:
Infographic showing various Marketing Business Development Manager job openings in Rochester, NY as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $86,126 per year, or $41.4 per hour.

Associate Business Development Manager, ASSA ABLOY Accentra and Norton Rixson

ASSA ABLOY

Rochester, NY โ€ข Remote

Other

Medical, Retirement

Re-posted 13 hours ago


Job description

At ASSA ABLOY, our global teams collaborate seamlessly to craft products and services that integrate into our users' lives, simplifying their everyday routines and enhancing convenience. By empowering users to control access, we provide unparalleled peace of mind through enhancing safety and visibility.

ASSA ABLOY is seeking an experienced and motivated Associate Business Development Manager (ABDM) to support the growth of the ACCENTRA and Norton Rixson brands within our Door Security Solutions (DSS) business. This role is responsible for working across assigned territories to develop, execute, and monitor growth plans that align with company objectives and support market expansion.

The successful candidate will bring a strong sales mindset, solid planning and account management skills, and the ability to communicate product features and benefits effectively. This person must be able to help develop and track territory growth initiatives, support channel performance, and deliver product training for sales associates on product applications, features, and value propositions.

This position will be based out northeast region The ideal candidate will be in proximity to a major metropolitan area encapsulating domestic travel.

What you will be doing

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  • Identify and develop new business opportunities within commercial construction, healthcare, education, and industrial sectors
  • Work with DSS, contract hardware distributors, and wholesale distributors to support territory objectives and expand market coverage
  • Develop, execute, and monitor territory growth plans aligned with company objectives and market opportunities
  • Provide product training and sales support to internal teams, sales associates, and channel partners
  • Support channel partners and distributors to increase product adoption and project wins
  • Support senior team members in managing strategic accounts while tracking progress against territory growth priorities
  • Ensure a high level of customer satisfaction through responsiveness and proactive communication
  • Identify upselling and cross-selling opportunities to align brand strategies within accounts
  • Monitor competitor activity, pricing trends, and industry developments
  • Collaborate with Operations and cross-functional teams to support the achievement of P&L goals and overall business performance
  • Partner with Product Management to assist in new product initiatives, monitor product quality, and contribute to market positioning efforts
  • Coordinate with Marketing to develop and maintain sales support materials that enhance the effectiveness of the sales team
  • Coordinate with Customer Service, Technical Support, DSS, and customers to enhance the overall customer experience and increase NPS

What we are looking for

  • 2-6 years of experience in business development, sales, or account management
  • Strong communication, territory planning, and organizational skills, with the ability to align growth initiatives across assigned regions
  • Demonstrated ability to develop, manage, and monitor territory growth plans and multiple business priorities
  • Self-motivated with a growth mindset and strong work ethic
  • University level degree, preferably in business discipline
  • Strategic thinking with attention to detail and the ability to evaluate territory performance and growth opportunities
  • Ability to collaborate effectively with internal teams, distributors, and channel partners to support territory objectives
  • Problem-solving and adaptability
  • Ability to deliver product training and support sales associates with product knowledge, applications, and value messaging
  • Participation in local and national trade shows
  • Requires regular travel within the assigned region(s), including up to 50% overnight travel

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Preferred Skills

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  • Commercial door hardware, access control, door controls, or related industry preferred

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What we offer

We're passionate about providing amazing opportunities and benefits, so that you can enjoy a lifelong career with us.ย 

  • Annual Bonus.
  • Competitive compensation and benefits package which includes multiple healthcare options, tuition reimbursement,and matching 401k.ย 
  • Generous holiday schedule and paid time offto refresh and recharge.ย 
  • Employee pricing on our products and discount programs for travel, entertainment, and more!ย 

We review applications regularly, so don't hesitate, apply today!

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access.ย 

As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.