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Marketing Automation Lead Jobs (NOW HIRING)

Ping Identity

Marketing Automation and Lifecycle Manager

OR · On-site +1

$103K - $116K/yr

We are looking for a Marketing Automation and Lifecycle Manager to join our Marketing Operations ... In this role, you will own a critical mix of lifecycle automation, lead management and coordination ...

iSynergy

Be Seen First

Marketing Automation & CRM Specialist

Canfield, OH · Remote

$60K - $80K/yr

Lead nurturing and follow-up sequences * Lead routing and assignment * Lead scoring and ... You do need to understand marketing automation deeply enough to learn new platforms quickly and ...

Brady

Marketing Automation Specialist

Milwaukee, WI

$59K - $80K/yr

Your primary goal will be focused on utilizing our marketing automation platform to manage complex, data-driven marketing campaigns to increase pipeline through lead identification and conversion.

ijetconnect

Marketing Automation Manager

Annapolis, MD · On-site +1

Build and manage marketing workflows and trigger campaigns within our marketing automation platform, and/or across marketing technology stack * Assist with lead scoring, segmentation, and lifecycle ...

DigiCert

Marketing Automation Manager

Sunnyvale, CA · On-site

This role will lead the transition of our marketing automation platform from Oracle Eloqua to Adobe Marketo and will be responsible for the ongoing management, optimization, and governance of Marketo ...

ijetconnect

Marketing Automation Manager

Annapolis, MD · On-site +1

Build and manage marketing workflows and trigger campaigns within our marketing automation platform, and/or across marketing technology stack * Assist with lead scoring, segmentation, and lifecycle ...

ijetconnect

Marketing Automation Manager

Annapolis, MD · On-site +1

Build and manage marketing workflows and trigger campaigns within our marketing automation platform, and/or across marketing technology stack * Assist with lead scoring, segmentation, and lifecycle ...

DigiCert

Marketing Automation Manager

Sunnyvale, CA · On-site

This role will lead the transition of our marketing automation platform from Oracle Eloqua to Adobe Marketo and will be responsible for the ongoing management, optimization, and governance of Marketo ...

ITW Miller

Marketing Automation Specialist

Appleton, WI

$59K - $80K/yr

The Marketing Automation Specialist will help advance ITW Welding's marketing automation ... Create and optimize lead scoring, routing, and sales handoff improvements in partnership with ...

insightsoftware

Marketing Automation Specialist

$63K - $86K/yr

Own lead routing rules and maintain automation that supports the lead lifecycle (capture ... Marketing segmentation: build and manage dynamic audience & suppression lists in support of ...

Magnitudesoftware

Marketing Automation Specialist

$63K - $86K/yr

We areseekinga highly motivated Marketing Automation Specialist to join our Marketing Automation ... Own lead routing rules andmaintainautomation that supports the lead lifecycle (capture ...

Nintex

Manager, Marketing Automation

Bellevue, WA · Hybrid

Own marketing's lead scoring, routing requirements, and data quality processes in partnership with RevOps * Oversee forms, landing page QA, routing, testing, and related conversion operations for ...

Nintex

Manager, Marketing Automation

Bellevue, WA · On-site

Own marketing's lead scoring, routing requirements, and data quality processes in partnership with RevOps * Oversee forms, landing page QA, routing, testing, and related conversion operations for ...

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Marketing Automation Lead information

See salary details

$31.5K

$94.7K

$175.5K

How much do marketing automation lead jobs pay per year?

As of Aug 30, 2026, the average yearly pay for marketing automation lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What is a marketing automation lead?

A Marketing Automation Lead is a professional responsible for designing, implementing, and managing automated marketing campaigns and systems within an organization. They work with marketing teams to streamline processes, nurture leads, and improve customer engagement through tools like email marketing, CRM platforms, and analytics software. This role typically requires expertise in marketing automation platforms, data analysis, and campaign strategy, ensuring that marketing efforts are efficient and effective. The Marketing Automation Lead also collaborates with sales and IT departments to align technology and business goals.

What are the key skills and qualifications needed to thrive as a marketing automation lead?

To excel as a Marketing Automation Lead, you need expertise in digital marketing strategies, campaign management, and a strong understanding of data analytics, usually supported by a relevant degree or certifications. Familiarity with marketing automation platforms like HubSpot, Marketo, or Salesforce Marketing Cloud, as well as knowledge of CRM systems and email marketing tools, is essential. Strong project management, problem-solving abilities, and clear communication are vital soft skills for coordinating teams and optimizing campaign performance. These skills ensure effective campaign execution, improved lead nurturing, and measurable ROI, driving overall marketing success.

What are some common challenges faced by a marketing automation lead, and how can they be addressed?

A Marketing Automation Lead often faces challenges such as integrating disparate marketing tools, ensuring data quality across platforms, and aligning automation strategies with broader business goals. To overcome these obstacles, it's essential to prioritize clear communication with cross-functional teams, regularly audit and clean marketing databases, and stay updated on the latest automation technologies. Building strong relationships with IT, sales, and content teams can also help ensure that automation initiatives are both technically sound and strategically aligned, paving the way for successful campaigns and measurable results.

What is the difference between Marketing Automation Lead vs Marketing Operations Specialist?

AspectMarketing Automation LeadMarketing Operations Specialist
Required CredentialsMarketing certifications, CRM, automation toolsMarketing certifications, CRM, data management
Work EnvironmentStrategic planning, campaign managementData analysis, process optimization
Employer & Industry UsageTech, e-commerce, B2BMarketing agencies, corporate marketing teams
Search & Comparison IntentUnderstanding roles, responsibilities, skillsOperational processes, tools, and data handling

The Marketing Automation Lead focuses on designing and executing marketing automation strategies, managing campaigns, and optimizing customer journeys. In contrast, the Marketing Operations Specialist handles the technical setup, data management, and process optimization behind marketing systems. Both roles require familiarity with marketing tools and data analysis but differ in strategic versus operational focus.

More about Marketing Automation Lead jobs

What job categories do people searching Marketing Automation Lead jobs look for?

The top searched job categories for Marketing Automation Lead jobs are:

Marketing Automation Lead jobs near you
Infographic showing various Marketing Automation Lead job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 9% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Marketing Automation and Lifecycle Manager

Ping Identity

OR • On-site, Remote

$103K - $116K/yr

Full-time

Posted 16 days ago

Job description

We are looking for a Marketing Automation and Lifecycle Manager to join our Marketing Operations team. In this role, you will own a critical mix of lifecycle automation, lead management and coordination across platforms such as Marketo, Salesforce, 6Sense and Qualified. You will help ensure our marketing and sales engagement systems work together to deliver accurate lead flow, scalable lifecycle programs, and a more consistent go-to-market experience. This role is ideal for someone who can translate strategy into repeatable execution, improve operational quality, and build scalable processes that support business growth.

You will:
  • Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft and related platforms that support inbound conversion and overall marketing effectiveness.
  • Design, implement, and continuously improve automations for campaigns, lead management, attribution, routing, and segmentation; document and maintain reusable workflow templates and modules.
  • Partner with Campaign Operations, Demand Gen, and Sales stakeholders to coordinate effective marketing programs and sales cadences while owning and optimizing marketing-to-sales handoff processes.
  • Own data hygiene strategy and ongoing practices across marketing systems, including business rules, priorities, and operational outcomes, to improve data accuracy, consistency, and usability for reporting, routing, and lifecycle execution.
  • Manage Salesforce workflow requests and enhancements in partnership with the IS team, including ticket intake, backlog prioritization, requirements definition, QA, and coordination with Marketing Engineer through implementation.
  • Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g. lead-to-ARR improvements, business-owned data governance, GTM pilots)
You have:
  • 5+ years of experience in marketing operations or marketing automation or a related role in a B2B SaaS or enterprise technology environment.
  • Deep hands-on experience with Marketo, 6Sense and strong working knowledge of Salesforce workflows. 
  • Practical experience with lifecycle design, lead scoring, segmentation, campaign workflows. 
  • Strong problem-solving skills, attention to detail, and the ability to manage multiple priorities across interconnected systems and stakeholders.
  • Experience supporting data hygiene and retention, privacy compliance and other operational governance practices.
  • Experience partnering with RevOps, Analytics, IT, or Privacy teams on cross-functional operational improvements.
  • Bachelor's degree or equivalent experience

Salary Hiring Range: 

$103,000 to $116,000

In accordance with Colorado's Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

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