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Marketing Automation Lead Jobs (NOW HIRING)

Paciolan

Marketing Automation Specialist

Exton, PA · On-site

$70K - $75K/yr

Lead implementation and onboarding for new clients, including platform training and foundational setup Minimum Qualifications: * Marketing Automation Experience: 1+ years of experience in email ...

Learfield

Marketing Automation Specialist

Exton, PA

$70K - $75K/yr

Lead implementation and onboarding for new clients, including platform training and foundational setup Minimum Qualifications: * Marketing Automation Experience: 1+ years of experience in email ...

Paciolan

Marketing Automation Specialist

Irvine, CA · On-site

$70K - $75K/yr

Lead implementation and onboarding for new clients, including platform training and foundational setup Minimum Qualifications: * Marketing Automation Experience: 1+ years of experience in email ...

Learfield

Marketing Automation Specialist

Irvine, CA

$70K - $75K/yr

Lead implementation and onboarding for new clients, including platform training and foundational setup Minimum Qualifications: * Marketing Automation Experience: 1+ years of experience in email ...

Learfield

Marketing Automation Specialist

Irvine, CA · On-site

$70K - $75K/yr

Lead implementation and onboarding for new clients, including platform training and foundational setup Minimum Qualifications: * Marketing Automation Experience: 1+ years of experience in email ...

landmarkcu

Email Automation Lead

Brookfield, WI · On-site

This role uses Salesforce Marketing Cloud (SFMC) and Data Cloud (Data 360) to deliver targeted ... Lead the evolution of personalization, journey orchestration, and automation capabilities. Stay ...

Datavail

Oracle Cloud CX/Eloqua Lead Consultant

Boulder, CO

$62.25 - $78.50/hr

The primary focus is Oracle Eloqua marketing automation, lead scoring, lead nurturing, lead lifecycle management, and the integration of qualified leads into Oracle CX Sales. The ideal candidate is ...

Datavail

Oracle Cloud CX/Eloqua Lead Consultant

Boulder, CO · On-site

$62.25 - $78.50/hr

The primary focus is Oracle Eloqua marketing automation, lead scoring, lead nurturing, lead lifecycle management, and the integration of qualified leads into Oracle CX Sales. The ideal candidate is ...

Luminik

Senior Manager, Marketing Automation

Bellevue, WA · On-site

$110 - $140/hr

Own Marketo as marketing's core automation platform and lead execution of email, nurture, database hygiene and campaign workflows * Ensure proper governance in accordance with guidelines, including ...

Dana-Farber Cancer Institute

The Director, Marketing Automation leads the strategy and execution of Dana-Farber's Salesforce ... Lead campaign enablement and execution workflows from pre-send testing through scheduling ...

hcmportal

$56K - $76K/yr

Design and manage lead nurturing programs, drip campaigns, and triggered/behavioral email journeys ... Hands-on experience with a marketing automation platform (Salesforce Account Engagement/Pardot ...

New

Bio-Techne

Marketing Automation Specialist

Denver, CO · On-site

$55K - $91K/yr

... and lead management. Education and Experience: * Bachelor's Degree required * 1-3 years of experience in marketing automation/email marketing such as Marketo, Marketing Cloud/ExactTarget, Eloqua ...

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All JobsMarketing Automation Lead Jobs

Marketing Automation Lead information

See salary details

$31.5K

$94.7K

$175.5K

How much do marketing automation lead jobs pay per year?

As of Aug 9, 2026, the average yearly pay for marketing automation lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by a marketing automation lead, and how can they be addressed?

A Marketing Automation Lead often faces challenges such as integrating disparate marketing tools, ensuring data quality across platforms, and aligning automation strategies with broader business goals. To overcome these obstacles, it's essential to prioritize clear communication with cross-functional teams, regularly audit and clean marketing databases, and stay updated on the latest automation technologies. Building strong relationships with IT, sales, and content teams can also help ensure that automation initiatives are both technically sound and strategically aligned, paving the way for successful campaigns and measurable results.

What is a marketing automation lead?

A Marketing Automation Lead is a professional responsible for designing, implementing, and managing automated marketing campaigns and systems within an organization. They work with marketing teams to streamline processes, nurture leads, and improve customer engagement through tools like email marketing, CRM platforms, and analytics software. This role typically requires expertise in marketing automation platforms, data analysis, and campaign strategy, ensuring that marketing efforts are efficient and effective. The Marketing Automation Lead also collaborates with sales and IT departments to align technology and business goals.

What is the difference between Marketing Automation Lead vs Marketing Operations Specialist?

AspectMarketing Automation LeadMarketing Operations Specialist
Required CredentialsMarketing certifications, CRM, automation toolsMarketing certifications, CRM, data management
Work EnvironmentStrategic planning, campaign managementData analysis, process optimization
Employer & Industry UsageTech, e-commerce, B2BMarketing agencies, corporate marketing teams
Search & Comparison IntentUnderstanding roles, responsibilities, skillsOperational processes, tools, and data handling

The Marketing Automation Lead focuses on designing and executing marketing automation strategies, managing campaigns, and optimizing customer journeys. In contrast, the Marketing Operations Specialist handles the technical setup, data management, and process optimization behind marketing systems. Both roles require familiarity with marketing tools and data analysis but differ in strategic versus operational focus.

What are the key skills and qualifications needed to thrive as a marketing automation lead?

To excel as a Marketing Automation Lead, you need expertise in digital marketing strategies, campaign management, and a strong understanding of data analytics, usually supported by a relevant degree or certifications. Familiarity with marketing automation platforms like HubSpot, Marketo, or Salesforce Marketing Cloud, as well as knowledge of CRM systems and email marketing tools, is essential. Strong project management, problem-solving abilities, and clear communication are vital soft skills for coordinating teams and optimizing campaign performance. These skills ensure effective campaign execution, improved lead nurturing, and measurable ROI, driving overall marketing success.
More about Marketing Automation Lead jobs
What job categories do people searching Marketing Automation Lead jobs look for? The top searched job categories for Marketing Automation Lead jobs are:
Marketing Automation Lead jobs near you
Infographic showing various Marketing Automation Lead job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Marketing Automation Specialist

Paciolan

Exton, PA • On-site

$70K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 15 days ago

Job description

Paciolan is hiring a Marketing Automation Specialist to serve as a critical technical and strategic resource for our clients. In this role, you will ensure clients fully understand and effectively leverage our marketing automation platform - helping them connect their marketing goals to measurable outcomes. This is an opportunity for a proactive professional who brings genuine industry expertise, a client-first orientation, and the ability to operate with confidence across both strategic and technical dimensions.
You will collaborate closely with the Marketing Automation team and other client-facing functions to align on strategy, coordinate support, and deliver excellent client experience. You will interface directly with clients to problem-solve, provide recommendations, and share insights that inform both client engagements and our internal Product & Development teams.

Essential Duties & Responsibilities:

  • Build and manage professional relationships with multiple client contacts simultaneously, serving as a trusted point of contact across each engagement
  • Oversee the development and execution of client campaigns within the marketing automation platform, ensuring accuracy, timeliness, and alignment with client objectives
  • Coordinate internally across client projects, facilitating best practice sharing and cross-functional alignment
  • Provide clients with strategic marketing recommendations and responsive support across questions, issues, and troubleshooting
  • Lead implementation and onboarding for new clients, including platform training and foundational setup

Minimum Qualifications:

  • Marketing Automation Experience: 1+ years of experience in email marketing or marketing automation; Eloqua experience strongly preferred
  • Industry Domain Knowledge: Demonstrated experience with revenue-generating marketing campaigns and a deep familiarity with the college athletics industry; a customer-first mindset and a proven ability to resolve issues with professionalism and efficiency
  • Technical & Strategic Aptitude: Strong proficiency in marketing strategy with an emphasis on driving ticket sales and donor engagement
  • Communication & Collaboration: Professional, personable, and positive in all interactions; an active listener with excellent verbal and written communication skills and a demonstrated commitment to Passion, Accountability, and Collaboration
  • Autonomy & Judgment: Ability to work effectively under moderate to limited supervision while exercising sound situational awareness and independent decision-making

The approximate national base pay range for this position is $70,300 to $75,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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