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Market Researcher Jobs in Michigan (NOW HIRING)

Ducker

Senior Researcher, Strategy Consulting

Troy, MI · On-site

$50K - $55K/yr

About Ducker Carlisle Named one of America's Top Management Consulting Firms 2026 by Business Insider, Ducker Carlisle is a global market research, strategy consulting and M&A advisory firm that ...

Jobtailor

Senior Portfolio Manager

Kalamazoo, MI · On-site

$85 - $125/hr

Analyze market research validity, reliability, statistical significance, and basic hypothesis testing * Use qualitative and quantitative research * Identify industry trends using market research and ...

Cranbrook

Prospect Researcher

Bloomfield, MI · On-site

$62K/yr

Prospect Researcher Founded by Detroit philanthropists George and Ellen Booth in 1904, Cranbrook Educational Community is one of the world's leading centers of education, science, and art. Comprised ...

General Motors

Staff Researcher

Warren, MI

The Role As a Staff Researcher on the Advanced Materials & Chemistries group, you will provide technical leadership for the development of next-generation battery materials, chemistries, and cell ...

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All JobsMarket Researcher JobsMarket Researcher Jobs in Michigan

Market Researcher information

See Michigan salary details

$32.7K

$103.4K

$155.6K

How much do market researcher jobs pay per year?

As of Aug 21, 2026, the average yearly pay for market researcher in Michigan is $103,380.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,000.00 and $134,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a market researcher?

To thrive as a Market Researcher, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or business, often supported by a relevant degree. Familiarity with survey platforms, statistical software like SPSS or R, and data visualization tools such as Tableau is typically required. Outstanding communication, critical thinking, and attention to detail are essential soft skills for presenting insights and collaborating with diverse teams. These skills ensure accurate market analysis, actionable recommendations, and effective support for business decision-making.

What are some common challenges market researchers face when collecting and analyzing data?

Market Researchers often encounter challenges such as ensuring data quality, dealing with incomplete or biased survey responses, and balancing quantitative and qualitative insights. Additionally, they must stay up-to-date with rapidly changing market trends and technologies, which can impact the relevancy of collected data. Collaborating with cross-functional teams, such as product development and marketing, is essential for translating findings into actionable recommendations, but aligning diverse stakeholder expectations can also be challenging.

What is the difference between Market Researcher vs Data Analyst?

AspectMarket ResearcherData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in research methodsBachelor's in Statistics, Mathematics, or related; certifications in data analysis tools
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, finance, tech companies, or consulting firms
Employer & Industry UsageMarket research, advertising, consumer insightsData-driven decision making across industries
Common Search & ComparisonYesYes

While both roles analyze data to inform business decisions, a Market Researcher focuses on understanding consumer behavior and market trends through surveys and interviews, whereas a Data Analyst interprets large datasets to identify patterns and insights across various business functions.

Do market researchers get paid well?

Market researchers typically earn a median annual salary that varies by experience, education, and location, with entry-level positions starting around industry standard wages and experienced professionals earning higher salaries. Skills in data analysis, survey design, and familiarity with tools like SPSS or Excel can influence earning potential. Overall, compensation for market researchers is generally considered competitive within the research and analytics field.

How do you become a market researcher?

To become a market researcher, typically a bachelor's degree in marketing, business, statistics, or a related field is required. Gaining skills in data analysis, research methods, and tools like SPSS or Excel is important, and some roles may prefer or require experience or certifications in market research or data analysis.

How much does a market researcher earn?

The average salary for a market researcher varies by experience and location but typically ranges from $45,000 to $75,000 annually. Entry-level positions may start around $40,000, while experienced professionals with specialized skills can earn over $80,000 per year.

What does a market researcher do?

A market researcher collects and analyzes data about consumers, competitors, and market trends to help organizations make informed business decisions. They use tools like surveys, focus groups, and statistical software to gather insights and often prepare reports for stakeholders. Strong analytical skills and knowledge of research methods are essential for this role.

What cities in Michigan are hiring for Market Researcher jobs?

Cities in Michigan with the most Market Researcher job openings:

What are popular job titles related to Market Researcher jobs in MI?

For Market Researcher jobs in MI, the most frequently searched job titles are:

Market Researcher jobs near you
Infographic showing various Market Researcher job openings in Michigan as of August 2026, with employment types broken down into 80% Full Time, 14% Part Time, 2% Temporary, 3% Contract, and 1% Nights. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $103,380 per year, or $49.7 per hour.

Senior Market Research Analyst

Campbell Marketing and Communications

Dearborn, MI • On-site

$61K/yr

Full-time

Posted 2 days ago

New

Job description

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Description
Senior Market Research Analyst (AS) - Hybrid
Campbell Marketing & Communications is a dynamic and fast-paced agency specializing in public relations, communications, social media, marketing and event management. We offer a vibrant and collaborative work environment where you will have the opportunity to work on exciting projects with industry leaders.
General Summary
We are looking for a curious and data-driven Senior Market Research Analyst to help build upon our industry knowledge. This person will help us explore the specific industry standards and landscape, target audience, and competitive positioning. In this role, you will design and execute research studies, analyze consumer behavior, and track market trends to guide our customer experiences and marketing strategies. The ideal candidate is adept at blending quantitative data with qualitative insights to tell a compelling story about what our clients may need and what their customers want and where the specific market is heading.
This person must enjoy learning about different industries and clients. Knowledge about customer experiences and the automotive industry is a plus.
Principle Duties and Responsibilities
  • Survey & Study Design: Design, build, and deploy quantitative surveys and qualitative research initiatives (e.g., focus groups, customer interviews) to gather consumer feedback.
  • Consumer Insights: Analyze customer preferences, demographics, and buying habits to identify target audiences and map the customer journey.
  • Competitor Analysis: Monitor competitor activities, pricing strategies, marketing campaigns, and product launches to benchmark our market position and identify strategic gaps.
  • Campaign & Consumer Experience Evaluation: Collaborate with the marketing and event teams to test new concepts, assess brand awareness, and measure the ROI of marketing campaigns.
  • Data Synthesis: Clean and analyze both small and large datasets from multiple sources (e.g., CRM, web analytics, third-party industry reports, and primary research data) to find actionable trends.
  • Reporting: Translate data sets into easy-to-understand reports, presentations, and visual dashboards for cross-functional teams and executive leadership.
  • Presentation Skills: The ability to present research results beyond the numbers to all levels within an organization in partnership with account teams.

Qualifications & Requirements
  • Education: Bachelor's degree in Market Research, Marketing, Business, Psychology, Statistics, or a related field.
  • Experience: 3-7 years of direct experience in market research, consumer insights, or marketing analytics.
  • Technical Skills:
    • Hands-on experience with survey platforms (e.g., Qualtrics, SurveyMonkey, Decipher, etc.).
    • Familiarity with web analytics and marketing tools (e.g., Google Analytics, HubSpot, Adobe Analytics).
    • Proficiency in data visualization software (e.g., Tableau, Power BI) and advanced Excel.
    • Knowledge of statistical analysis software (e.g., SPSS, R, Python) is preferred.
    • Ability to create visual and meaningful executive reports.
  • Research Methodologies: Strong understanding of both qualitative and quantitative research methods.
  • Soft Skills: Exceptional storytelling ability; capable of explaining why the data matters and what the business should do next.

Company Culture
  • Detail-oriented: quality and precision-focused
  • Innovative: innovative and risk-taking
  • Outcome-oriented: results focused with strong performance culture
  • People-oriented: supportive and fairness-focused
  • Inclusive: welcomes diversity of thoughts, experiences and expressions
  • Team-oriented: cooperative and collaborative

Additional Information
  • The company is currently working on a hybrid basis; Dearborn, MI -three (3) days onsite and remaining days remote-though this position may require more than three days onsite some weeks.
  • A valid driver's license and clear driving record are required.
  • This is a U.S.-based/Michigan-based position.
  • Sponsorship is not available for this role.
  • Salary range starts at: $61,072.00 - annually. Negotiable, based on experience.
  • Will require some travel (6-8 events annually), including weekend and evening hours.
  • Work environment: May also require some physical activities such as standing and/or walking for extended periods of time and the ability to lift supplies up to 35lbs.

Campbell Marketing & Communications is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.
Position Requirements
Full-Time/Part-Time
Full-Time
This position is currently accepting applications.

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