Market Insights Manager information
See salary details
$55.7K - $67.5K
3% of jobs
$67.5K - $79.2K
0% of jobs
$85K is the 25th percentile. Wages below this are outliers.
$79.2K - $90.9K
19% of jobs
The median wage is $97K / yr.
$90.9K - $102.6K
30% of jobs
$102.6K - $114.4K
8% of jobs
$126.1K is the 75th percentile. Wages above this are outliers.
$114.4K - $126.1K
2% of jobs
$126.1K - $137.8K
0% of jobs
$137.8K - $149.5K
7% of jobs
$149.5K - $161.3K
9% of jobs
$161.3K - $173K
8% of jobs
How much do market insights manager jobs pay per year?
As of Sep 2, 2026, the average yearly pay for market insights manager in the United States is $106,825.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,000.00 and $144,500.00 per year, depending on experience, location, and employer.
A Market Insights Manager is responsible for gathering, analyzing, and interpreting data about market trends, customer behaviors, and competitive activity. They use this information to provide strategic recommendations that help guide business decisions, product development, and marketing strategies. Their work often involves leading research projects, collaborating with cross-functional teams, and presenting findings to stakeholders. Ultimately, they help organizations better understand their market position and identify opportunities for growth.
To thrive as a Market Insights Manager, you need strong analytical skills, expertise in market research methodologies, and typically a degree in marketing, business, or a related field. Proficiency with data analytics tools (such as SPSS, Tableau, or Excel), survey platforms, and CRM systems is commonly required. Exceptional communication, critical thinking, and stakeholder management skills help you translate data into actionable business insights. These capabilities are crucial for driving informed strategic decisions and maintaining a competitive edge in the marketplace.
A Market Insights Manager regularly partners with product development, marketing, and sales teams to share actionable findings from market research and consumer data analysis. Through presentations, workshops, and strategy sessions, they ensure that insights are integrated into product launches, campaign strategies, and go-to-market plans. Effective collaboration often involves translating complex data into clear recommendations, aligning stakeholders on key trends, and providing ongoing support as market conditions evolve. This cross-functional engagement is critical for driving informed, data-backed business decisions and staying competitive.
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