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Btl Marketing Jobs (NOW HIRING)

Octopi

National Trade Marketing Manager

Waunakee, WI · On-site

$120K - $140K/yr

Lead POS, BTL programs, and execution toolkits from brief to in-market * Drive Buying Window ... Serve as the connective tissue across Brand Marketing, Sales, Supply Chain, and external agencies ...

Bacardi

Senior Manager, Customer Marketing

Miami, FL · On-site

ABOUT YOU A strategic, insight-led marketer with strong BTL program development and execution experience. Skilled in cross-functional collaboration, stakeholder management, and agency coordination.

Octopi

National Trade Marketing Manager

Waunakee, WI · On-site

$120K - $140K/yr

Lead POS, BTL programs, and execution toolkits from brief to in-market * Drive Buying Window ... Serve as the connective tissue across Brand Marketing, Sales, Supply Chain, and external agencies ...

hhglobal

Strategic Marketing Copywriter

New York, NY · On-site

We are seeking a highly creative, results-oriented Strategic Marketing Copywriter to join the team ... BTL), and Through-the-Line (TTL)--with a primary focus on digital assets targeting the US and LATAM ...

hhglobal

Strategic Marketing Copywriter

New York, NY · On-site

We are seeking a highly creative, results-oriented Strategic Marketing Copywriter to join the team ... BTL), and Through-the-Line (TTL)--with a primary focus on digital assets targeting the US and LATAM ...

hhglobal

Strategic Marketing Copywriter

New York, NY

We are seeking a highly creative, results-oriented Strategic Marketing Copywriter to join the team ... BTL), and Through-the-Line (TTL)--with a primary focus on digital assets targeting the US and LATAM ...

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All JobsBtl Marketing Jobs

Btl Marketing information

See salary details

$31.5K

$94.7K

$175.5K

How much do btl marketing jobs pay per year?

As of Jul 18, 2026, the average yearly pay for btl marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What is the difference between Btl Marketing vs Field Marketing?

AspectBtl MarketingField Marketing
Primary FocusBrand promotion through direct, targeted campaignsEngaging customers directly in specific locations or events
Work EnvironmentIn-store, events, or promotional setupsOn-site at events, retail locations, or public spaces
Required SkillsCommunication, creativity, campaign managementInterpersonal skills, event coordination, customer engagement
Industry UsageRetail, consumer goods, brand promotionRetail, experiential marketing, product launches

Both Btl Marketing and Field Marketing involve direct consumer engagement, but Btl Marketing emphasizes targeted brand campaigns through various channels, while Field Marketing focuses on face-to-face interactions at specific locations or events. Understanding these differences helps employers and job seekers identify the right roles based on skills and work environment preferences.

What are the key skills and qualifications needed to thrive as a BTL Marketing Specialist, and why are they important?

To thrive as a BTL Marketing Specialist, you need expertise in campaign planning, brand activation, and consumer engagement, often supported by a degree in marketing or communications. Familiarity with CRM systems, event management tools, and data analytics platforms is typically required. Strong organizational skills, creativity, and the ability to communicate effectively help professionals stand out in designing and executing impactful campaigns. These skills are vital for creating memorable brand experiences and achieving measurable results in targeted marketing initiatives.

What is BTL marketing?

BTL marketing, or Below-the-Line marketing, refers to highly targeted promotional activities that reach specific groups of consumers, rather than a mass audience. This approach typically involves direct communication channels such as events, in-store promotions, direct mail, and sponsorships. BTL marketing is designed to create more personalized and engaging interactions with potential customers, increasing the likelihood of conversion. It is often used alongside ATL (Above-the-Line) strategies for a comprehensive marketing plan.

How does a BTL Marketing professional typically collaborate with other departments to execute campaigns effectively?

BTL Marketing professionals often work closely with sales, product, and creative teams to ensure campaigns are targeted and impactful. They coordinate with sales to identify customer segments and tailor promotions, while partnering with product teams to understand unique selling points. Collaboration with creative teams is essential for developing engaging materials and experiences. Regular meetings and clear communication help align strategies, manage logistics, and measure campaign success, making cross-functional teamwork a key aspect of the role.
More about Btl Marketing jobs
What states have the most Btl Marketing jobs? States with the most job openings for Btl Marketing jobs include:
What job categories do people searching Btl Marketing jobs look for? The top searched job categories for Btl Marketing jobs are:
Btl Marketing jobs near you
Infographic showing various Btl Marketing job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

KERING EYEWEAR Trade Marketing Manager LATAM

Kering

Miami, FL • On-site

Full-time

Posted 23 days ago

Job description

Summary
About us
Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide.
We are currently seeking a Trade Marketing Manager as part of our LATAM team in our office in Miami.
Job Description
Your opportunity
The Trade Marketing Manager will be responsible for developing and executing localized trade marketing initiatives that drive brand visibility, customer engagement, and sales performance across assigned markets.
How you will contribute
  • Develop and implement regional and localized trade marketing plans aligned with global brand objectives and guidelines.
  • Lead the planning and execution of BTL marketing activities.
  • Design tailored marketing initiatives, promotions, retail incentives, and merchandising programs.
  • Manage relationships with assigned accounts, distributors, and stakeholders.
  • Conduct regular market visits and identify growth opportunities.
  • Monitor competitive activity and market trends.
  • Manage projects from concept through execution.
  • Coordinate with agencies, suppliers, and external partners.
  • Coordinate POSM delivery with Customer Service and Logistics teams.
  • Manage POP material shipping and retail execution.
  • Manage Demand Planning and Forecasts of POP materials for all brands and assigned accounts.
  • Support budget management and ROI tracking.
  • Ownership of budget pertaining to assigned area and customers
  • Process invoices and payments through SAP.
  • Prepare monthly reports and maintain trackers.
  • Develop and deliver training materials and workshops.
  • Partner with HQ teams to adapt global initiatives to local markets.

Who you are
  • +5 years of experience in Trade Marketing, Sales Support, or related field.
  • Experience managing projects from planning through execution within multinational luxury, fashion, beauty, cosmetics, eyewear, or premium consumer goods preferred.
  • Fluent in English and Spanish, Portuguese.
  • Proficient in Microsoft Office; SAP experience is a plus.
  • Strong project management and organizational skills.
  • Entrepreneurial mindset and proactive problem-solving.
  • Results-driven with strong commercial awareness.
  • Excellent communication and stakeholder management skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Excellent interpersonal skills.

Why work with us
This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms - gender, age, nationality, culture, religious beliefs and sexual orientation - enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
Job Type
Regular
Start Date
2026-08-03
Schedule
Full time
Organization
Kering Eyewear USA Inc.

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