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Btl Marketing Jobs (NOW HIRING)

Korbel

$72K - $89K/yr

Lead and own Below-The-Line (BTL) program/toolkit development from inception to completion. Apply ... Senior Trade Marketing Manager. * Coordinates withLegal, Trademark and other intercompany ...

hhglobal

Strategic Marketing Copywriter

New York, NY

We are seeking a highly creative, results-oriented Strategic Marketing Copywriter to join the team ... BTL), and Through-the-Line (TTL)--with a primary focus on digital assets targeting the US and LATAM ...

hhglobal

Strategic Marketing Copywriter

New York, NY · On-site

We are seeking a highly creative, results-oriented Strategic Marketing Copywriter to join the team ... BTL), and Through-the-Line (TTL)--with a primary focus on digital assets targeting the US and LATAM ...

hhglobal

Strategic Marketing Copywriter

New York, NY · On-site

We are seeking a highly creative, results-oriented Strategic Marketing Copywriter to join the team ... BTL), and Through-the-Line (TTL)--with a primary focus on digital assets targeting the US and LATAM ...

hhglobal

Strategic Marketing Copywriter

New York, NY · On-site

We are seeking a highly creative, results-oriented Strategic Marketing Copywriter to join the team ... BTL), and Through-the-Line (TTL)--with a primary focus on digital assets targeting the US and LATAM ...

Cesna Group

Marketing Director (Brea, CA)

Brea, CA · On-site

$100K - $200K/yr

The Director oversees creating and executing brand strategy online and offline, ATL and BTL managing a team of marketing associates and graphic designers. This role will report to the Senior Vice ...

Whitbread

Strategic Marketing Copywriter

New York, NY · On-site

We are a global marketing activation partner that connects brands to their customers and delivers ... BTL), and Through-the-Line (TTL)-with a primary focus on digital assets targeting the US and LATAM ...

hhglobal

Strategic Marketing Copywriter

New York, NY · On-site

We are seeking a highly creative, results-oriented Strategic Marketing Copywriter to join the team ... BTL), and Through-the-Line (TTL)--with a primary focus on digital assets targeting the US and LATAM ...

Garver

Municipal Team Leader (BTL)

Saint Louis, MO · On-site

$18 - $20/hr

The primary responsibility of the Municipal Team Leader (BTL) is to build and maintain a portfolio ... Utility relocation coordination Marketing activities may include assisting in the production of ...

Garver

Municipal Team Leader (BTL)

Granite City, IL · On-site

$17.50 - $19.50/hr

The primary responsibility of the Municipal Team Leader (BTL) is to build and maintain a portfolio ... Utility relocation coordination Marketing activities may include assisting in the production of ...

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Btl Marketing information

See salary details

$31.5K

$94.7K

$175.5K

How much do btl marketing jobs pay per year?

As of Aug 19, 2026, the average yearly pay for btl marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What is BTL marketing?

BTL marketing, or Below-the-Line marketing, refers to highly targeted promotional activities that reach specific groups of consumers, rather than a mass audience. This approach typically involves direct communication channels such as events, in-store promotions, direct mail, and sponsorships. BTL marketing is designed to create more personalized and engaging interactions with potential customers, increasing the likelihood of conversion. It is often used alongside ATL (Above-the-Line) strategies for a comprehensive marketing plan.

What are the key skills and qualifications needed to thrive as a BTL marketing specialist?

To thrive as a BTL Marketing Specialist, you need expertise in campaign planning, brand activation, and consumer engagement, often supported by a degree in marketing or communications. Familiarity with CRM systems, event management tools, and data analytics platforms is typically required. Strong organizational skills, creativity, and the ability to communicate effectively help professionals stand out in designing and executing impactful campaigns. These skills are vital for creating memorable brand experiences and achieving measurable results in targeted marketing initiatives.

How does a BTL marketing professional typically collaborate with other departments to execute campaigns effectively?

BTL Marketing professionals often work closely with sales, product, and creative teams to ensure campaigns are targeted and impactful. They coordinate with sales to identify customer segments and tailor promotions, while partnering with product teams to understand unique selling points. Collaboration with creative teams is essential for developing engaging materials and experiences. Regular meetings and clear communication help align strategies, manage logistics, and measure campaign success, making cross-functional teamwork a key aspect of the role.

What is the difference between Btl Marketing vs Field Marketing?

AspectBtl MarketingField Marketing
Primary FocusBrand promotion through direct, targeted campaignsEngaging customers directly in specific locations or events
Work EnvironmentIn-store, events, or promotional setupsOn-site at events, retail locations, or public spaces
Required SkillsCommunication, creativity, campaign managementInterpersonal skills, event coordination, customer engagement
Industry UsageRetail, consumer goods, brand promotionRetail, experiential marketing, product launches

Both Btl Marketing and Field Marketing involve direct consumer engagement, but Btl Marketing emphasizes targeted brand campaigns through various channels, while Field Marketing focuses on face-to-face interactions at specific locations or events. Understanding these differences helps employers and job seekers identify the right roles based on skills and work environment preferences.

More about Btl Marketing jobs

What states have the most Btl Marketing jobs?

States with the most job openings for Btl Marketing jobs include:

What job categories do people searching Btl Marketing jobs look for?

The top searched job categories for Btl Marketing jobs are:

Btl Marketing jobs near you
Infographic showing various Btl Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Senior Trade Marketing Specialist

Korbel

On-site, Remote

$72K - $89K/yr

Full-time

Posted 8 days ago

Job description

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

For best results, use Google Chrome to view this page.

Meaningful Work From Day One

Join the Trade Marketing Team as a Senior Trade Marketing Specialist, where you'll be responsible for owning, leading, and executing Below-The-Line (BTL) marketing programs from inception to completion. This role demands strong critical thinking, strategic ownership, and the ability to develop a distinct commercial and brand perspective for our stakeholders. As a vital bridge between Brand teams, commercial teams, and external partners, the Senior Specialist translates brand objectives into high-impact retail experiences. You'll expertly manage agency relationships, creative briefs, and point-of-sale (POS) development, ensuring our brand shines in every retail setting.

What You Can Expect

  • Program Leadership & Strategic Ownership: Lead and own Below-The-Line (BTL) program/toolkit development from inception to completion. Apply critical thinking to proactively identify market opportunities and drive high-impact retail solutions.

  • Agency Management & Briefing:Author comprehensive, strategic Creative Briefs. Serve as the primary day-to-day lead for both Creative and point-of-sale(POS) production agencies, ensuring deliverables are high-quality, on time, and on budget.

  • Strategic Point of View (POV):Act as an expert commercial partner to Brand teams. Critically evaluate incoming brand requests, provide a distinct trade perspective, and optimize programs/POS toolkits based on retailer and shopper realities.

  • Below-The-Line (BTL) Subject Matter Expertise:Serve as the internal authority on shopper marketing and retail execution. Oversee the entire lifecycle of point-of-sale (POS) development, including creative ideation, structural design, production, and final store/account deployment.

  • Professional Communication & Stakeholder Management:Present program/toolkit strategies and updates with a high degree of professional polish. Collaborate effectively across cross-functional teams (Sales, Brand, Agency) and maintain strong alignment with Trade Marketing Leadership.Senior Trade Marketing Manager.

  • Coordinates withLegal, Trademark and other intercompany functionsto ensure appropriate standards and procedures are maintained, including reviewing creative for all print and promotional items for alignment with legal and brand equity guidelines.

  • Leads the development ofpresentations and online materials conveying POS ordering and commercial execution guidance for field sales teams.

  • Ensures field sales, agencies, internal design team and vendors have proper direction (i.e. graphic standards, quality expectations, etc.) in the development of programming needs.

  • Assists in monitoring and evaluating program success, identifying and recommending opportunities for improvement.

  • Responds to general daily requests by agencies, field sales, and Trade Marketing management.

  • Supports Trade Marketing teams with special projects (trade, shopper and/or consumer) as needed.

What You Bring To The Table

  • Minimum3 yearsmarketing, sales or sales promotion experience.

  • Ability to synthesize complex business goals and customer insights into clear, actionable marketing briefs that inspire creative agency partners and drive measurable results.

  • Demonstrated analytical and creative thinking capabilities, business acumen and project management.

  • Demonstrated ability to manage a high volume of work in a fast-paced business environmentwhile adhering to many deadlines.

  • Demonstrated ability to make sound, independent decisions and manage through ambiguity.

  • Strong verbal and written communication skills.

  • Proficiency across multiple technology platforms, including Google and Microsoft.

What Makes You Unique

  • Beverage alcohol and/or CPG industry experience.

Working Arrangement

In-office at the Brown-Forman Louisville, Kentucky Corporate Headquarters Monday to Thursday, with flexibility to work remotely on Fridays.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

0

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