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Btl Marketing Jobs (NOW HIRING)

ASUS

Product Marketing Specialist

Fremont, CA

$70K - $120K/yr

Create integrated campaigns and marketing assets, defining key messaging and positioning across ATL and BTL channels. * Manage cross-functional implementation, collaborating with Product Management ...

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Btl Marketing information

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$31.5K

$94.7K

$175.5K

How much do btl marketing jobs pay per year?

As of Aug 19, 2026, the average yearly pay for btl marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What is BTL marketing?

BTL marketing, or Below-the-Line marketing, refers to highly targeted promotional activities that reach specific groups of consumers, rather than a mass audience. This approach typically involves direct communication channels such as events, in-store promotions, direct mail, and sponsorships. BTL marketing is designed to create more personalized and engaging interactions with potential customers, increasing the likelihood of conversion. It is often used alongside ATL (Above-the-Line) strategies for a comprehensive marketing plan.

What are the key skills and qualifications needed to thrive as a BTL marketing specialist?

To thrive as a BTL Marketing Specialist, you need expertise in campaign planning, brand activation, and consumer engagement, often supported by a degree in marketing or communications. Familiarity with CRM systems, event management tools, and data analytics platforms is typically required. Strong organizational skills, creativity, and the ability to communicate effectively help professionals stand out in designing and executing impactful campaigns. These skills are vital for creating memorable brand experiences and achieving measurable results in targeted marketing initiatives.

How does a BTL marketing professional typically collaborate with other departments to execute campaigns effectively?

BTL Marketing professionals often work closely with sales, product, and creative teams to ensure campaigns are targeted and impactful. They coordinate with sales to identify customer segments and tailor promotions, while partnering with product teams to understand unique selling points. Collaboration with creative teams is essential for developing engaging materials and experiences. Regular meetings and clear communication help align strategies, manage logistics, and measure campaign success, making cross-functional teamwork a key aspect of the role.

What is the difference between Btl Marketing vs Field Marketing?

AspectBtl MarketingField Marketing
Primary FocusBrand promotion through direct, targeted campaignsEngaging customers directly in specific locations or events
Work EnvironmentIn-store, events, or promotional setupsOn-site at events, retail locations, or public spaces
Required SkillsCommunication, creativity, campaign managementInterpersonal skills, event coordination, customer engagement
Industry UsageRetail, consumer goods, brand promotionRetail, experiential marketing, product launches

Both Btl Marketing and Field Marketing involve direct consumer engagement, but Btl Marketing emphasizes targeted brand campaigns through various channels, while Field Marketing focuses on face-to-face interactions at specific locations or events. Understanding these differences helps employers and job seekers identify the right roles based on skills and work environment preferences.

More about Btl Marketing jobs

What states have the most Btl Marketing jobs?

States with the most job openings for Btl Marketing jobs include:

What job categories do people searching Btl Marketing jobs look for?

The top searched job categories for Btl Marketing jobs are:

Btl Marketing jobs near you
Infographic showing various Btl Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Director, Trade Marketing

Freixenet Mionetto USA

Nyack, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Job description

ABOUT FREIXENET MIONETTO USA

At Freixenet Mionetto USA, we don’t just work with world-renowned sparkling wines — we build a workplace people are proud to be part of. Named one of the Best Places to Work in Westchester for three consecutive years, as well as Best Places to Work in New York State and in America in 2026, we’re proud to say we are more than a company.


As the U.S. subsidiary of the globally acclaimed Henkell Freixenet, we represent an award-winning portfolio of iconic brands, including Mionetto Prosecco, Freixenet, Segura Viudas Cava, Gloria Ferrer, Korbel California Champagne Cellars, and more. Our portfolio spans legendary wine-growing regions across Italy, Spain, France, the U.K., that have contributed to winemaking history.


Our company culture thrives on collaboration, celebration, and growth. From engaging employee events year-round to continued learning opportunities for all employees, Freixenet Mionetto USA continues to invest in our team with generous benefits and more.


Come raise a glass with us and discover how you can add some sparkle to your career! ????✨


POSITION SUMMARY

The Director, Trade Marketing is the commercial marketing leader responsible for translating brand strategy into programs that drive distribution, display, feature, menu placement, and velocity across On Premise and Off Premise channels.


Sitting at the intersection of Marketing and Sales, this leader owns the below the line growth engine for a multi brand portfolio building the trade programming, customer marketing platforms, and POS toolkits that our distributor partners and national accounts execute in market. E-commerce and digital shelf sit within this role's as an extension of the trade calendar.


Reporting to the VP of Marketing, this is a key strategic leadership seat.


RESPONSIBILITIES

Trade Strategy & Commercial Programming

  • Own the national trade marketing strategy and annual programming calendar, grounded in consumer, shopper, and customer insight.
  • Develop annual activation calendars, promotional architecture, seasonal platforms, and execution standards that drive that scale across markets while flexing for local execution.
  • Partner with Sales to build customer-specific and distributor-specific activation plans supporting JBPs, sell-in, and depletion targets.
  • Manage trade investment: allocate spend across programs, channels, and markets, and hold the line on ROI.


Distributor & Customer Marketing

  • Serve as the marketing lead for sales programs, build the sell-in stories, program decks, and tools that make our brands easy to sell.
  • Lead national account and chain programming: value-added packs, gift packs, display-ready solutions, and retailer-exclusive opportunities.
  • Partner with Supply Chain, Finance, and Brand to ensure programs are operationally feasible, margin-accretive, and delivered on time.


Shopper Marketing & Retail Execution

  • Lead shopper first programming that converts at the shelf: POS, cross-merchandising, displays, sampling, and occasion-based solutions.
  • Build scalable, insight driven toolkits that flex by retailer, channel, and market while protecting brand integrity.
  • Own the BTL creative development lifecycle end to end including brief, agency management, timelines, approvals, production, and deployment.
  • Lead on-premise activation strategy including menu placement, by the glass programs, and experiential initiatives.


Digital Shelf & E Commerce

  • Steward the digital shelf across retailer e-commerce platforms and distributor portals, ensuring imagery, product content, and descriptions drive search visibility and conversion.
  • Extend national trade programs into omnichannel and click and collect executions so the calendar shows up consistently online and in store.
  • Partner with internal resources and agencies on retail media investment and e commerce promotional support; you set the commercial strategy, partners execute the platform mechanics.
  • Track e commerce contribution alongside broader trade KPIs.


Performance, ROI & Leadership

  • Own the function's budget and P establish measurement frameworks to evaluate program effectiveness and commercial return.
  • Analyze brand performance, syndicated data, and competitive dynamics to identify risks and growth levers.
  • Develop a high performing team; build the processes, templates, and playbooks that raise execution quality across the organization.
  • Serve as the connective tissue between Brand, Sales, Category, and Commercial teams.


QUALIFICATIONS

  • 7–10+ years in trade marketing, customer marketing, shopper marketing, or commercial marketing, with the majority in beverage alcohol or a comparably regulated CPG category.
  • Working knowledge of the three-tier system how programs actually get built, funded, sold in, and executed through distributor partners.
  • Demonstrated success building national trade programs and customer marketing platforms that moved distribution, display, and depletions at scale.
  • Hands on experience managing trade spend and proving ROI.
  • Strong analytical fluency with syndicated and account-level data (Circana, Nielsen, VIP, distributor reporting).
  • Proven people leadership and cross functional influence in a fast moving, multi brand environment.
  • Strong commercial mindset with hands on experience managing budgets and collaborating cross functionally with Sales, Distributor Partners, and Brand teams.
  • Bachelor's degree in Marketing, Business, or related field.


OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


WORKPLACE DETAILS:

  • Location: White Plains, NY 10601
  • Schedule: Hybrid – three days in the office, two days working from home
  • Office hours: 9am to 5:30pm
  • Commute: Just a 5-minute walk from the Metro-North Station, making it an easy and convenient ride to and from NYC


COMPENSATION & BENEFITS:

  • Base salary range: $140,000/yr. - $160,000/yr exact compensation may vary based on skills and experience.
  • Medical, Dental, Vision plans
  • Matching 401(k)
  • Generous PTO (Paid Time Off)
  • Short and long-term disability
  • Many more...


Freixenet Mionetto USA is an Equal Employment Opportunity Employer.


FreixenetMionettoUSA.com