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Market Analyst Jobs in Wisconsin (NOW HIRING)

Grainger

Market Pricing Analyst

Green Bay, WI · Hybrid

Launch Your Career in Pricing & Analytics Do you enjoy solving problems, analyzing data, and helping drive business decisions? We're looking for a Market Pricing Analyst to join our team and play a ...

biolectric

WI · On-site

$70 - $90/hr

Als Strategy & Market Development Analyst help je Biolectric om de economische én maatschappelijke waarde van onze installaties objectief aan te tonen en verder te vergroten. Je combineert ...

InforCapital, partnership

Investment Analyst

Milwaukee, WI · On-site

$60 - $80/hr

The Investment Analyst is responsible for creating and performing real estate financial and market analysis for the company acquisition, development, and investment activities. Key responsibilities ...

Hologic, Inc.

WI · On-site

$116 - $182/hr

Lead Post Market Surveillance Specialist Newark, DE, United States The Lead Post Market ... Assesses the effectiveness of existing trending rules and analytics capabilities to improve ...

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All JobsMarket Analyst JobsMarket Analyst Jobs in Wisconsin

Market Analyst information

See Wisconsin salary details

$18

$37

$63

How much do market analyst jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for market analyst in Wisconsin is $37.65, according to ZipRecruiter salary data. Most workers in this role earn between $28.12 and $44.42 per hour, depending on experience, location, and employer.

What is a market analyst?

Market Analysts are professionals who study market conditions to help companies understand what products people want, who will buy them, and at what price. They gather and analyze data on consumers and competitors, forecast marketing trends, and provide actionable insights to guide business decisions. Their work often involves creating reports, presenting findings, and collaborating with marketing teams to develop strategies. Market Analysts play a crucial role in helping businesses stay competitive and meet customer needs.

What are the key skills and qualifications needed to thrive as a market analyst, and why are they important?

To thrive as a Market Analyst, you need strong analytical skills, a background in economics, finance, or business, and proficiency in data interpretation. Familiarity with data analysis tools such as Excel, SQL, and statistical software like SPSS or R, as well as knowledge of market research methodologies, is typically required. Effective communication, attention to detail, and critical thinking are essential soft skills for presenting insights and collaborating with stakeholders. These skills ensure accurate market evaluations and enable data-driven decision-making that supports organizational growth.

What are some common challenges market analysts face when interpreting large data sets, and how are they typically addressed?

Market Analysts often encounter challenges such as data inconsistency, incomplete information, and distinguishing meaningful trends from noise. To address these issues, they employ data cleaning techniques, use robust statistical tools, and collaborate with data engineers or IT teams to ensure data quality. Additionally, they frequently validate findings through cross-functional reviews and by comparing results with industry benchmarks, which helps ensure accurate and actionable insights.

What is the difference between Market Analyst vs Data Analyst?

AspectMarket AnalystData Analyst
Required CredentialsBachelor's in Business, Marketing, EconomicsBachelor's in Statistics, Mathematics, Data Science
Work EnvironmentMarket research firms, marketing departments, consultingCorporate, finance, healthcare, tech industries
Employer & Industry UsageUsed in marketing, market research, salesUsed across various sectors for data interpretation

While both roles analyze data, a Market Analyst focuses on market trends, consumer behavior, and industry insights to guide business strategies. A Data Analyst interprets large datasets to support decision-making across different departments. The roles overlap in data skills but differ in focus and application.

Do market analysts make a lot of money?

Market analysts typically earn a median annual salary that varies by experience and location, with entry-level positions starting around $50,000 and experienced analysts earning over $80,000. Advanced skills, certifications, and working in high-demand industries can increase earning potential.
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Market Analyst jobs near you
Infographic showing various Market Analyst job openings in Wisconsin as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $78,315 per year, or $37.7 per hour.

Senior Market Research & Competitive Intelligence Analyst

Faith Technologies

Milwaukee, WI • Hybrid

Full-time

Re-posted 7 days ago

Faith Technologies rating

8.0

Company rating: 8.0 out of 10

Based on 54 frontline employees who took The Breakroom Quiz

207th of 453 rated engineering

Job description

You've discovered something special. A company that cares. Cares about leading the way in construction, engineering, manufacturing and renewable energy. Cares about redefining how energy is designed, applied and consumed. Cares about thoughtfully growing to meet market demands. And as "one of the Healthiest 100 Workplaces in America" is focused on the mind/body/soul of team members through our Culture of Care.

We are seeking a Senior Market Research & Competitive Intelligence Analyst with 5-8 years of professional experience to join our Market Research and Strategy team. This individual will play a critical role in identifying emerging opportunities, competitive threats, customer needs, and market trends across key infrastructure markets including energy storage, power generation and distribution, data centers, and electrification. This individual will also play a key role in gathering, analyzing, and interpreting data to guide product development, brand strategy, and go-to-market decisions. The ideal candidate has experience using AI-enabled market research tools, intelligence platforms, Qualtrics or similar survey platforms, and is highly skilled at translating insights into actionable recommendations through clear, well-structured reports.

MINIMUM REQUIREMENTS
Education: Bachelor's degree in Market Research, Business, Data Analytics, Economics, Marketing or a related field (Master's preferred but not required).

Experience: 5-8 years of market research experience in B2B market research, competitive intelligence, consulting, strategy or business intelligence and familiarity with AI driven research tools

Travel: 5%

Work Schedule: This is a hybrid role, where you'd be required to be in the Menasha, WI office as needed. This position works between the hours of 7 AM and 5 PM, Monday- Friday. Works a sufficient schedule to meet the expectations of the role.

KEY RESPONSIBILITIES

  • Leverage AI-enabled research tools, survey platforms, and analytics software to accelerate insight generation.
  • Lead market research and competitive intelligence initiatives that support strategic planning, product development, and go-to-market decisions.
  • Monitor competitors, market trends, emerging technologies, regulatory developments, and industry dynamics.
  • Develop market assessments, competitor profiles, battlecards, market sizing analyses (TAM/SAM/SOM), and executive intelligence briefings.
  • Conduct primary and secondary research to identify customer needs, growth opportunities, market gaps, and competitive risks.
  • Leverage AI-enabled research tools, intelligence platforms, and analytics software to accelerate insight generation.
  • Synthesize complex findings into concise, executive-level reports, presentations, and recommendations.
  • Partner with Product Management, Product Marketing, Sales, Engineering, and Leadership to guide strategic initiatives.
  • Performs other related duties as required and assigned.

Preferred Skills

  • Experience with energy, industrial, manufacturing, technology, electricalinfrastructureordata center markets.

  • Knowledge of AI-based market research tools for data exploration,synthesisand reporting.

  • Knowledge of statisticaland analyticaltools (e.g., SPSS, R, Python,Tableau,PowerBIor similar).

  • Experience withstrategic frameworks such as Porter's Five Forces, SWOT, PESTLE, and Scenario Planning.

  • Familiarity with marketsizingtodeterminemarket share:Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).

The job description and responsibilities described are intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

#LI-Hybrid

How Does FTI Give YOU the Chance to Thrive?

If you're energized by new challenges, FTI provides you with many opportunities. Joining FTI opens doors to redefine what's possible for your future.

Once you're a team member, you're supported and provided with the knowledge and resources to achieve your career goals with FTI. You're officially in the driver's seat of your career, and FTI's career development and continued education programs give you opportunities to position yourself for success.

FTI is a "merit to the core" organization. We recognize and reward top performers, offering competitive, merit-based compensation, career path development and a flexible and robust benefits package.

Benefits are the Game-Changer

We provide industry-leading benefits as an investment in the lives of team members and their families.You're invited to review the full list of FTI benefits available to regular/full-time team members. Start here. Grow here. Succeed here. If you're ready to learn more about your career with FTI, apply today!

Faith Technologies, Inc. is an Equal Opportunity Employer - veterans/disabled.

Employment is contingent upon successfully passing a background and drug test

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