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Manager Marketing Engineering information

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$83.5K

$145.5K

How much do manager marketing engineering jobs pay per year?

As of Aug 6, 2026, the average yearly pay for manager marketing engineering in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is a manager marketing engineering?

A Manager Marketing Engineering is responsible for bridging the gap between marketing and technology within an organization. They lead teams that develop and implement technical solutions—such as marketing automation tools, data analytics platforms, and customer engagement systems—to optimize marketing campaigns and strategies. This role involves collaborating with both marketing professionals and engineers to ensure that technology effectively supports business goals, improves customer experience, and drives growth. The Manager Marketing Engineering also oversees project management, integration of new tools, and continuous improvement of marketing technologies.

What is the difference between Manager Marketing Engineering vs Marketing Engineer?

AspectManager Marketing EngineeringMarketing Engineer
ResponsibilitiesOversees marketing engineering projects, manages teams, develops strategiesImplements marketing engineering solutions, supports campaigns, analyzes data
Required SkillsLeadership, project management, technical marketing knowledgeTechnical skills, data analysis, marketing tools proficiency
Work EnvironmentTeam management, strategic planning, cross-department collaborationHands-on technical work, campaign support, data analysis
Common CertificationsMarketing certifications, technical certifications, project managementTechnical certifications, marketing tools certifications

The main difference between a Manager Marketing Engineering and a Marketing Engineer lies in their scope of responsibilities. The manager oversees teams and strategic initiatives, while the marketing engineer focuses on technical implementation and support. Both roles require technical knowledge, but the manager emphasizes leadership and planning, whereas the engineer concentrates on technical execution.

What are the key skills and qualifications needed to thrive as a manager marketing engineering and why are they important?

To thrive as a Manager, Marketing Engineering, you need a blend of marketing strategy expertise, engineering acumen, and a degree in marketing, computer science, or a related field. Familiarity with marketing automation platforms, CRM systems, data analytics tools, and potentially certifications in digital marketing or project management are typically required. Strong leadership, cross-functional communication, and problem-solving skills help set exceptional candidates apart. These skills are crucial for bridging marketing and technical teams, ensuring effective campaign execution, and driving data-driven decision-making.

How does a manager marketing engineering typically collaborate with cross-functional teams to drive marketing technology initiatives?

A Manager Marketing Engineering frequently works closely with marketing, IT, product, and data teams to implement and optimize marketing technology solutions. They act as a bridge between technical and non-technical stakeholders, translating marketing objectives into technical requirements and ensuring seamless integration of tools like CRM, analytics platforms, and automation systems. Regular collaboration involves leading strategy meetings, coordinating development sprints, and troubleshooting issues to align technology with business goals. This cross-functional environment encourages both technical growth and a deep understanding of marketing strategies.
What cities are hiring for Manager Marketing Engineering jobs? Cities with the most Manager Marketing Engineering job openings:
What are the most commonly searched types of Marketing Engineering jobs? The most popular types of Marketing Engineering jobs are:
What states have the most Manager Marketing Engineering jobs? States with the most job openings for Manager Marketing Engineering jobs include:
Manager Marketing Engineering jobs near you

Senior Product Manager - Marketing Technology (MarTech)

TCWGlobal

San Francisco, CA • Remote

$142K - $186K/yr

Contractor

Posted 15 days ago

Job description

Title: Senior Product Manager – Marketing Technology (MarTech) (Contract)

Pay Rate: $70 - $90

Duration: 4–5 Month Assignment

Hours: 32 hours/week

Start Date: TBD

Location: San Francisco, CA (Remote)


Summary

We are seeking a Senior Product Manager – Marketing Technology (MarTech) to lead the strategy, development, and optimization of a modern marketing technology ecosystem. In this role, you will partner closely with Engineering, Growth Marketing, Data Science, and Product teams to build scalable platforms that power customer acquisition, engagement, and lifecycle marketing initiatives.


The ideal candidate has experience managing marketing technology products, driving cross-functional roadmaps, and leveraging data to improve campaign performance. This individual is equally comfortable defining product strategy, collaborating with engineering teams, and translating business needs into technical solutions that support marketing at scale.


What You'll Do

• Define and execute the long-term product roadmap for marketing technology platforms and internal marketing tools

• Partner with Engineering to prioritize features, define technical requirements, and deliver scalable solutions using Agile methodologies

• Collaborate with Growth Marketing to improve campaign execution across email, SMS, push notifications, direct mail, landing pages, and other customer engagement channels

• Develop and optimize marketing technology capabilities that support customer acquisition, retention, and lifecycle marketing initiatives

• Analyze product performance and campaign effectiveness using SQL, analytics platforms, and experimentation frameworks

• Lead A/B testing, multivariate testing, and data-driven optimization efforts to improve conversion rates and customer engagement

• Support the development of marketing automation capabilities and customer journey orchestration

• Partner with stakeholders across Marketing, Engineering, Data Science, Sales, and Operations to prioritize enhancements and deliver business value

• Evaluate and recommend new marketing technologies, automation platforms, and AI-driven capabilities

• Incorporate machine learning insights and predictive signals into customer engagement strategies where appropriate

• Conduct product reviews, communicate roadmap progress, and provide executive-level updates to leadership

• Manage stakeholder requests while balancing short-term priorities with long-term product strategy


What You Bring

• Bachelor's degree in Computer Science, Engineering, STEM, or a related field (or equivalent experience)

• 4+ years of product management experience, preferably supporting marketing technology platforms or internal business systems

• Experience building or managing marketing technology solutions supporting email, SMS, push notifications, landing pages, marketing automation, or customer engagement platforms

• Strong understanding of digital marketing concepts, customer lifecycle management, and campaign measurement

• Experience working with marketing automation platforms such as Salesforce, Adobe, Braze, Iterable, Segment, or similar technologies

• Experience analyzing data using SQL and business intelligence tools such as Tableau, Mixpanel, or comparable analytics platforms

• Familiarity with experimentation methodologies including A/B testing, attribution modeling, hypothesis testing, and statistical analysis

• Experience working with modern data platforms such as Snowflake, BigQuery, Databricks, or similar warehouse technologies

• Knowledge of ETL processes and data pipelines

• Experience using Agile project management tools such as Jira or Asana

• Strong communication skills with the ability to collaborate across technical and non-technical teams

• Proven ability to lead cross-functional initiatives from strategy through execution


Bonus Points If You Have

• Experience incorporating AI or machine learning into marketing technology platforms

• Experience building customer journey orchestration or personalization capabilities

• Experience supporting high-volume marketing communications at enterprise scale

• Experience optimizing customer acquisition costs and marketing efficiency

• Experience working in healthcare, consumer technology, SaaS, or subscription-based businesses



TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.