Job Overview:
Pay Range: $63.96/hr - $68.96/hr
Requirement/Must Have:
- 1+ years of experience building campaigns in enterprise ESPs / marketing automation platforms (Marketo, SFDC, Braze, etc.).
- 1+ years of experience in audience segmentation.
- Proficiency with SQL to validate data, pull lists, QA audiences, and support campaign builds.
- Demonstrated ability to scope development work from business requirements.
- Experience developing logic-based, event-triggered customer journeys in a marketing automation tool.
- Experience managing or validating integrated marketing data sources.
- Track record of high-attention-to-detail work in a collaborative production process.
- Ability to prioritize a diverse workflow and meet multiple deadlines.
- Critical thinking and problem-solving skills.
- Self-starter who explores new functionality and troubleshoots across a diverse ecosystem of marketing tools.
- HTML / CSS proficiency for email and landing page troubleshooting.
- Strong analytical instincts and comfort answering business questions with data.
Responsibilities:
- Build and deploy engagement marketing campaigns end to end, including email, in-product banners, push notifications, SMS, landing pages, and forms/surveys.
- Partner with stakeholders to understand business requirements, scope the work, and propose feasible technical solutions before build begins.
- Define and build target audiences using platform filters, custom logic, and detailed user attributes or lifecycle stage; validate those audiences with SQL before deployment.
- Write SQL to pull lists, validate data, QA segment counts, and answer ad-hoc data questions that come up mid-build.
- Develop logic-based customer journeys and event-triggered campaigns inside marketing automation tools.
- Identify innovative, scalable solutions for recurring campaigns and production challenges.
- Manage and maintain campaign-related data sources and integrated marketing tools.
- Develop and troubleshoot forms used for lead capture, sign-ups, and survey routing.
- Execute against tight deployment timelines while maintaining high production quality.
- Ensure the right channels and tools are selected for each campaign and provide strategic guidance to stakeholders on content personalization.
- Self-manage a diverse production queue, prioritizing work across stakeholders, flagging conflicts early, and escalating only when needed.
- Support stakeholders with training, documentation, and tool access.
Founded in 2010 and headquartered in the Washington, DC metro area, Cynet Systems Inc. is a leading staffing and recruiting powerhouse. Proudly recognized as a nationally and locally certified diversity firm, Cynet delivers agile, scalable talent solutions across industries. With an active footprint in all 50 U.S. states and Canada, we support thousands of consultants through our expansive, high-performing recruitment engine operating across North America and Asia—ensuring speed, quality, and consistency in every hire.