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Manager Marketing Engineering Jobs (NOW HIRING)

BECU

Manager, Marketing Automation

OR · Remote

$89K - $164K/yr

As a Marketing Manager, Automation, you'll play a key role in delivering highly personalized, data ... You'll partner with digital marketing and data engineering teams to turn ideas into scalable ...

Macerich

Assistant Manager, Marketing

Portland, OR · On-site

As an owner, operator and developer of thriving retail centers in the nation's top markets ... The Assistant Manager, Marketing will support the Marketing Manager across the full marketing mix ...

Addepar

Manager, Marketing Operations

New York, NY · On-site +1

$102K - $160K/yr

Engineer the Marketing Infrastructure: Lead the people, processes, and technical architecture of ... Manage the marketing data in our database infrastructure (Databricks) to build custom tables, deep ...

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How much do manager marketing engineering jobs pay per year?

As of Jul 14, 2026, the average yearly pay for manager marketing engineering in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are Manager Marketing Engineering roles?

A Manager Marketing Engineering is responsible for bridging the gap between marketing and technology within an organization. They lead teams that develop and implement technical solutions—such as marketing automation tools, data analytics platforms, and customer engagement systems—to optimize marketing campaigns and strategies. This role involves collaborating with both marketing professionals and engineers to ensure that technology effectively supports business goals, improves customer experience, and drives growth. The Manager Marketing Engineering also oversees project management, integration of new tools, and continuous improvement of marketing technologies.

What is a marketing engineer's salary?

The salary for a marketing engineer typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Professionals in this role often have skills in marketing automation, data analysis, and technical tools, which can influence compensation levels.

What is the difference between Manager Marketing Engineering vs Marketing Engineer?

AspectManager Marketing EngineeringMarketing Engineer
ResponsibilitiesOversees marketing engineering projects, manages teams, develops strategiesImplements marketing engineering solutions, supports campaigns, analyzes data
Required SkillsLeadership, project management, technical marketing knowledgeTechnical skills, data analysis, marketing tools proficiency
Work EnvironmentTeam management, strategic planning, cross-department collaborationHands-on technical work, campaign support, data analysis
Common CertificationsMarketing certifications, technical certifications, project managementTechnical certifications, marketing tools certifications

The main difference between a Manager Marketing Engineering and a Marketing Engineer lies in their scope of responsibilities. The manager oversees teams and strategic initiatives, while the marketing engineer focuses on technical implementation and support. Both roles require technical knowledge, but the manager emphasizes leadership and planning, whereas the engineer concentrates on technical execution.

What are the key skills and qualifications needed to thrive as a Manager, Marketing Engineering, and why are they important?

To thrive as a Manager, Marketing Engineering, you need a blend of marketing strategy expertise, engineering acumen, and a degree in marketing, computer science, or a related field. Familiarity with marketing automation platforms, CRM systems, data analytics tools, and potentially certifications in digital marketing or project management are typically required. Strong leadership, cross-functional communication, and problem-solving skills help set exceptional candidates apart. These skills are crucial for bridging marketing and technical teams, ensuring effective campaign execution, and driving data-driven decision-making.

How does a Manager Marketing Engineering typically collaborate with cross-functional teams to drive marketing technology initiatives?

A Manager Marketing Engineering frequently works closely with marketing, IT, product, and data teams to implement and optimize marketing technology solutions. They act as a bridge between technical and non-technical stakeholders, translating marketing objectives into technical requirements and ensuring seamless integration of tools like CRM, analytics platforms, and automation systems. Regular collaboration involves leading strategy meetings, coordinating development sprints, and troubleshooting issues to align technology with business goals. This cross-functional environment encourages both technical growth and a deep understanding of marketing strategies.

What engineers make $500,000?

Senior engineering roles such as Software Engineers, Data Engineers, and Engineering Managers can reach or exceed $500,000 annually, especially with experience, advanced skills, and in high-paying industries like technology or finance. Compensation at this level often includes base salary, bonuses, and stock options or equity. Achieving this salary typically requires extensive expertise, leadership responsibilities, and working in competitive markets or companies with significant growth or profitability.

What engineers make $300,000 a year?

Senior engineering roles such as Software Engineers, Data Engineers, and Engineering Managers can reach or exceed $300,000 annually, especially with experience, specialized skills, and in high-demand industries like technology and finance. Compensation often includes base salary, bonuses, and stock options, and requires advanced technical expertise and leadership abilities.

What is the highest paid position in marketing?

The highest paid positions in marketing often include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee strategic planning and brand management. These roles typically require extensive experience, leadership skills, and a strong understanding of market analytics and digital tools, with compensation reflecting their seniority and impact on company revenue.
What cities are hiring for Manager Marketing Engineering jobs? Cities with the most Manager Marketing Engineering job openings:
What are the most commonly searched types of Marketing Engineering jobs? The most popular types of Marketing Engineering jobs are:
What states have the most Manager Marketing Engineering jobs? States with the most job openings for Manager Marketing Engineering jobs include:
Manager Marketing Engineering jobs near you
Sr. Technical Program Manager, Marketing Technology

Sr. Technical Program Manager, Marketing Technology

Match Group

Palo Alto, CA • On-site

Full-time

Medical, Retirement, PTO

Re-posted 5 days ago

Job description

Know where you belong!
Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn't stop at our products - it's the foundation of every team we hire.
 
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL).  We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

Marketing technology only works when the systems behind it are reliable, observable, and built to scale. As marketing becomes more data-driven, more automated, and more AI-enabled, we need someone who can move between technical details, cross-functional execution, and operational improvement without losing momentum.

The Sr. Technical Program Manager, Marketing Technology sits at the intersection of marketing systems, attribution, analytics, implementation quality, and AI-enabled workflows. You'll help own how we deliver MarTech initiatives across mobile, web, vendor integrations, and measurement systems - and you'll be hands-on enough to investigate when tracking, attribution, or data flows are not behaving as expected. This is not a coordination-only TPM role. You'll translate business needs into clear plans, align teams around execution, debug implementation issues, and help build a more scalable, reliable marketing technology ecosystem.

This role is a part of the Paid Media & Growth team, alongside Marketing Analytics and Marketing Engineering, providing marketing solutions for the Match Group portfolio of brands.

How You'll Make an Impact:

Program & Technical Ownership

  • Lead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systems

  • Translate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plans

  • Partner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work moving

  • Drive prioritization, execution tracking, QA coordination, launch readiness, and stakeholder communication

  • Help make MarTech projects easier to scope, easier to ship, and easier to support after launch

  • Perform troubleshooting and evaluate outcomes post launch to ensure correctness of implementation

 

Tracking, Attribution & Measurement

  • Support and troubleshoot mobile and web attribution implementations across platforms like AppsFlyer, Meta, Google Ads, TikTok, and other marketing vendors

  • Investigate issues across SDK implementations, server-to-server integrations, event pipelines, deep linking, consent flows, conversion discrepancies, and attribution gaps

  • Validate tracking implementations across iOS, Android, web, and backend systems

  • Partner with Analytics and Data teams to improve measurement quality, governance, and consistency

  • Help ensure marketing and analytics teams can trust the data they use to make decisions

 

MarTech Operations & AI-Enabled Workflows

  • Support and improve marketing technology infrastructure across client-side tracking, server-side tagging, APIs, vendor integrations, campaign tracking frameworks, and operational tooling

  • Build documentation, implementation standards, QA checklists, and troubleshooting playbooks that make the ecosystem easier to operate

  • Use AI tools and automation to improve investigation workflows, reduce manual operational overhead, and speed up technical troubleshooting

  • Help identify opportunities for better monitoring, internal tooling, and more resilient MarTech operations

  • Make marketing technology systems more scalable, observable, and reliable over time

We Could Be a Match If:

  • You have 5+ years of experience in marketing technology, technical program management, marketing operations, analytics engineering, solutions engineering, or a related technical role

  • You understand mobile and web attribution systems and know how tracking implementations can break across platforms

  • You have hands-on experience with tools like AppsFlyer, Google Tag Manager, Meta, Google Ads, TikTok, Adjust, Branch, or similar marketing and measurement platforms

  • You can work directly with engineers, read technical implementation details, and investigate issues independently

  • You are comfortable debugging tracking, attribution, and measurement problems across multiple systems

  • You can turn ambiguous business needs into clear requirements, execution plans, and operational workflows

  • You are organized enough to drive complex cross-functional programs, but technical enough to know when the details matter

  • You are comfortable operating in fast-moving environments where priorities shift and systems are not always perfectly documented

  • You are curious about how AI and automation can make technical operations faster, smarter, and more repeatable

Bonus Points:

  • Experience with server-side tagging, SQL, APIs, mobile app event instrumentation, deep linking, MMP integrations, or marketing data pipelines

  • Familiarity with AI tooling, internal automation, or AI-assisted investigation workflows

  • Experience supporting large-scale paid marketing ecosystems

  • Exposure to cloud infrastructure, data warehouses, event-driven architectures, or observability tools

  • Experience working with dating, subscription, mobile app, or performance marketing businesses

$200,000 - $230,000 a year

Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. 

This salary range is reflective of Los Angeles, CA.

The salary range for San Francisco, CA and Palo Alto, CA is $220,000-$250,000.

For all other locations, this salary may be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

 
#LI- LH1

Why Match Group?
 
Our mission is simple - to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:
 
Mind & Body - Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness - Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug - Generous PTO and 14 paid holidays so you can unplug
Career - Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family - Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts  
Company Gatherings - We host company events where our employees get to know each other and build a sense of connection and belonging!
 
We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic.  Period. 
 
If you require a reasonable accommodation to participate in the hiring process - such as during pre-employment testing or interviews - please indicate this by selecting "Yes" in the accommodation request field. We'll reach out to discuss your needs if you're selected for the interview stage.   
 
#MG
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