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Manager Marketing Engineering Jobs in California

Meta

Marketing Technology Manager, AI

Menlo Park, CA · Remote

$124K/yr

Marketing Technology Manager, AI Responsibilities: * Design and implement AI evaluation frameworks ... Partner with engineering teams to design and build data foundations required to power agentic ...

Crooked Media

Sr. Manager, Marketing

Los Angeles, CA · On-site

... programming (ex: Crooked on MS NOW, SANEtv) Brand & Talent Comms Planning * Support the VP of ... experience in marketing and/or digital media * A personable people manager - 2-3 years of ...

Crooked Media

Sr. Manager, Marketing

Los Angeles, CA · Hybrid

... programming (ex: Crooked on MS NOW, SANEtv) Brand & Talent Comms Planning * Support the VP of ... experience in marketing and/or digital media * A personable people manager - 2-3 years of ...

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Manager Marketing Engineering information

What is a manager marketing engineering?

A Manager Marketing Engineering is responsible for bridging the gap between marketing and technology within an organization. They lead teams that develop and implement technical solutions—such as marketing automation tools, data analytics platforms, and customer engagement systems—to optimize marketing campaigns and strategies. This role involves collaborating with both marketing professionals and engineers to ensure that technology effectively supports business goals, improves customer experience, and drives growth. The Manager Marketing Engineering also oversees project management, integration of new tools, and continuous improvement of marketing technologies.

How does a manager marketing engineering typically collaborate with cross-functional teams to drive marketing technology initiatives?

A Manager Marketing Engineering frequently works closely with marketing, IT, product, and data teams to implement and optimize marketing technology solutions. They act as a bridge between technical and non-technical stakeholders, translating marketing objectives into technical requirements and ensuring seamless integration of tools like CRM, analytics platforms, and automation systems. Regular collaboration involves leading strategy meetings, coordinating development sprints, and troubleshooting issues to align technology with business goals. This cross-functional environment encourages both technical growth and a deep understanding of marketing strategies.

What are the key skills and qualifications needed to thrive as a manager marketing engineering and why are they important?

To thrive as a Manager, Marketing Engineering, you need a blend of marketing strategy expertise, engineering acumen, and a degree in marketing, computer science, or a related field. Familiarity with marketing automation platforms, CRM systems, data analytics tools, and potentially certifications in digital marketing or project management are typically required. Strong leadership, cross-functional communication, and problem-solving skills help set exceptional candidates apart. These skills are crucial for bridging marketing and technical teams, ensuring effective campaign execution, and driving data-driven decision-making.

What is the difference between Manager Marketing Engineering vs Marketing Engineer?

AspectManager Marketing EngineeringMarketing Engineer
ResponsibilitiesOversees marketing engineering projects, manages teams, develops strategiesImplements marketing engineering solutions, supports campaigns, analyzes data
Required SkillsLeadership, project management, technical marketing knowledgeTechnical skills, data analysis, marketing tools proficiency
Work EnvironmentTeam management, strategic planning, cross-department collaborationHands-on technical work, campaign support, data analysis
Common CertificationsMarketing certifications, technical certifications, project managementTechnical certifications, marketing tools certifications

The main difference between a Manager Marketing Engineering and a Marketing Engineer lies in their scope of responsibilities. The manager oversees teams and strategic initiatives, while the marketing engineer focuses on technical implementation and support. Both roles require technical knowledge, but the manager emphasizes leadership and planning, whereas the engineer concentrates on technical execution.

What cities in California are hiring for Manager Marketing Engineering jobs?

Cities in California with the most Manager Marketing Engineering job openings:

Manager Marketing Engineering jobs near you

Engineering Manager, Marketing Technology

ALO

Beverly Hills, CA • On-site

$210K - $240K/yr

Full-time

PTO

Re-posted 17 days ago

Key responsibilities

  • Lead, mentor, and grow a team of marketing technology engineers and technologists, providing technical leadership, architectural guidance, and career development.

  • Own the engineering roadmap for the marketing technology ecosystem, including CDP, reverse ETL, customer data infrastructure, and marketing automation platforms.

  • Lead the implementation and optimization of customer data pipelines, activation capabilities, and build scalable cross-channel activation across Email, SMS, Push, and paid media platforms.

Job description

OVERVIEW

Alo is looking for an Engineering Manager, Marketing Technology to lead a team of marketing technologists and engineers responsible for building and scaling the technology that powers customer data, retention, personalization, and cross-channel marketing. 

This role sits at the intersection of Engineering, Marketing, and Data, owning the technical strategy, architecture, and delivery of our marketing technology ecosystem. You'll lead the implementation and evolution of our Customer Data Platform (CDP), marketing automation infrastructure, and customer activation capabilities while partnering closely with Lifecycle Marketing, CRM, Data Engineering, and Analytics. 

We're looking for an engineering leader who can provide technical direction, mentor engineers, and remain close enough to the architecture and code to guide design decisions while helping the team execute at a high level. 

RESPONSIBILITIES  

  • Lead, mentor, and grow a team of marketing technology engineers and technologists, providing technical leadership, architectural guidance, and career development.  
  • Own the engineering roadmap for the marketing technology ecosystem, including CDP, reverse ETL, customer data infrastructure, and marketing automation platforms.  
  • Lead the implementation and optimization of Hightouch (or similar CDP) and build scalable customer data pipelines and activation capabilities.  
  • Partner with Engineering, Marketing, Data Engineering, Analytics, and Product teams to deliver reliable, scalable marketing technology solutions.  
  • Drive architecture, platform integrations, and engineering best practices across customer data, personalization, and lifecycle marketing systems.  
  • Build scalable cross-channel activation across Email, SMS, Push, and paid media platforms.  
  • Champion engineering excellence through system reliability, code quality, documentation, observability, and operational best practices.  
  • Manage vendor relationships, platform migrations, and technical implementations while ensuring data quality, privacy, and governance. 

QUALIFICATIONS

  • 6+ years of experience in Marketing Technology, Marketing Operations, CRM, Customer Data Platforms, or Data Engineering.  
  • 2+ years of experience leading technical teams or large cross-functional initiatives.  
  • Experience implementing or managing CDPs and reverse ETL platforms such as Hightouch, GrowthLoop, ActionIQ, or similar.  
  • Experience with marketing automation and customer engagement platforms such as Braze, Twilio, Attentive, Airship, or similar.  
  • Strong understanding of customer data, identity resolution, personalization, lifecycle marketing, and retention strategies.  
  • Experience partnering across Marketing, Data, Engineering, and Analytics organizations.  
  • Strong knowledge of SQL, cloud data platforms, and modern marketing technology ecosystems.  
  • Experience in high-growth retail or eCommerce environments strongly preferred.  
  • Experience with experimentation, attribution, and marketing measurement is a plus.  
  • Python or JavaScript experience is a plus. 

The base salary range for this position is $210,000 - $240,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company's total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.

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