About the Role As our Lifecycle Marketing Manager, you own the always-on programs that drive conversion from handraiser to qualified meeting. That means building the nurture infrastructure ...
New
About the Role As our Lifecycle Marketing Manager, you own the always-on programs that drive conversion from handraiser to qualified meeting. That means building the nurture infrastructure ...
New
About the Role As our Lifecycle Marketing Manager, you own the always-on programs that drive conversion from handraiser to qualified meeting. That means building the nurture infrastructure ...
New
About the Role As our Lifecycle Marketing Manager, you own the always-on programs that drive conversion from handraiser to qualified meeting. That means building the nurture infrastructure ...
New
Director, Lifecycle Marketing
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Director, Lifecycle Marketing
$175K - $260K/yr
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Overview The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ensuring campaigns promoting membership ...
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Director- Lifecycle Management
Chicago, IL · On-site
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Lifecycle Marketing Manager PMOUNTJP00001237 * Hourly pay: $75/hr * Worksite: Leading digital streaming network (New York, NY 10036 - Onsite) * W2 Employment, Group Medical, Dental, Vision, Life ...
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Lifecycle Marketing Manager
Manhattan, NY · On-site
$75/hr
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POSITION TITLE Lifecycle Marketing Specialist POSITION LOCATION This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants. YOUR ROLE We are seeking a ...
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The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing ...
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The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing ...
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New York, NY · On-site +1
The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing ...
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$120 - $170/hr
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Lifecycle Marketing Lead
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$120 - $170/hr
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We are searching for a Software Lifecycle Specialist to join our team. Position Description This role will be focused on strengthening our software development lifecycle, ensuring high-quality ...
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Waukesha, WI · On-site
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Lifecycle Planner
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The Lifecycle Planner will be responsible for managing and implementing engineering changes in our manufacturing processes. This role involves coordinating with various teams, including Engineering ...
Lifecycle information
See salary details
$24.52 - $24.89
3% of jobs
$24.89 - $25.26
3% of jobs
$25.26 - $25.63
12% of jobs
$25.83 is the 25th percentile. Wages below this are outliers.
$25.63 - $26.01
13% of jobs
$26.01 - $26.38
6% of jobs
The median wage is $26.75 / hr.
$26.38 - $26.75
13% of jobs
$26.75 - $27.12
6% of jobs
$27.12 - $27.49
13% of jobs
$27.66 is the 75th percentile. Wages above this are outliers.
$27.49 - $27.86
13% of jobs
$27.86 - $28.23
6% of jobs
$28.23 - $28.61
12% of jobs
$24
$26
$28
How much do lifecycle jobs pay per hour?
As of Aug 7, 2026, the average hourly pay for lifecycle in the United States is $26.92, according to ZipRecruiter salary data. Most workers in this role earn between $25.96 and $27.88 per hour, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive as a lifecycle marketing manager, and why are they important?
To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, and data analysis, often backed by a degree in marketing or business. Familiarity with marketing automation platforms like HubSpot, Salesforce Marketing Cloud, or Braze, as well as certifications in digital marketing, is typically required. Strong project management, cross-functional communication, and creative problem-solving skills set standout candidates apart. These skills are crucial for designing effective campaigns that maximize customer engagement, retention, and long-term business growth.
What is the difference between Lifecycle vs Product Manager?
| Aspect | Lifecycle | Product Manager |
|---|---|---|
| Primary Focus | Managing product lifecycle stages from development to disposal | Overseeing product development, strategy, and market success |
| Required Skills | Project management, process optimization, cross-functional coordination | Market research, strategic planning, stakeholder communication |
| Work Environment | Manufacturing, software development, or product-based industries | Tech companies, startups, consumer goods |
| Common Certifications | Project Management Professional (PMP), Six Sigma | Certified Scrum Product Owner (CSPO), Pragmatic Product Management |
While both roles involve managing products, Lifecycle professionals focus on overseeing the entire product lifecycle process, ensuring smooth transitions between stages. Product Managers concentrate on product strategy, market fit, and driving product success. Understanding these differences helps organizations assign the right responsibilities and professionals to each phase of a product's journey.
How does a lifecycle manager typically collaborate with marketing, product, and customer success teams?
Lifecycle Managers work closely with marketing to coordinate targeted campaigns and ensure messaging aligns with the customer journey. They partner with product teams to understand feature releases and gather user feedback, helping to inform lifecycle strategies. Collaboration with customer success teams is essential for identifying customer pain points and optimizing engagement tactics. This cross-functional teamwork enables Lifecycle Managers to design and execute comprehensive programs that drive user retention, satisfaction, and growth.
What is a lifecycle manager?
Lifecycle managers are professionals responsible for overseeing the entire journey of a product, service, or customer relationship from initiation to completion or renewal. They work to optimize each stage—such as onboarding, engagement, retention, and offboarding—ensuring that users or products meet business goals efficiently. Their duties often include analyzing data, coordinating with marketing and product teams, and implementing strategies to improve user experience and value.
More about Lifecycle jobs
What cities are hiring for Lifecycle jobs? Cities with the most Lifecycle job openings:
What are the most commonly searched types of Lifecycle jobs? The most popular types of Lifecycle jobs are:
What states have the most Lifecycle jobs? States with the most job openings for Lifecycle jobs include:
Job description
About the Team
The Revenue Marketing team at Mixpanel is responsible for pipeline generation across paid, organic, and product-led channels. This role sits within that team as its dedicated lifecycle owner, accountable for the programs and systems that turn interest into pipeline and move high-quality leads toward a meeting.
We're early in building a true channel team. With that comes real ownership and real influence over how this motion gets built. You won't be inheriting a mature engine, you'll be defining it.
About the RoleAs our Lifecycle Marketing Manager, you own the always-on programs that drive conversion from handraiser to qualified meeting. That means building the nurture infrastructure, establishing best practices, and acting as a strong partner to regional campaign managers who need scalable, repeatable plays they can execute with confidence.
This is not a volume game. Our focus is high-quality engagement with the right accounts at the right moment - and you'll be the person who architects that motion end-to-end.
You'll work closely with Marketing Operations and Performance Marketing to define how email fits into the broader GTM stack, and you'll be a key stakeholder in how we operationalize HubSpot as our lifecycle layer.
Responsibilities
- Own the lifecycle marketing program from lead capture through demo booked nurture sequencing, segmentation logic, and revenue tracking
- Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows
- Partner with Marketing Ops to define system ownership across the GTM stack and establish clear rules of engagement between lifecycle, sales outreach, and product-led touchpoints
- Collaborate with regional campaign managers to develop scalable, channel-ready lifecycle plays, reducing ad hoc execution and increasing consistency
- Define and enforce email best practices across the org, including cadence, segmentation, and suppression logic to protect deliverability and audience trust
- Instrument lifecycle performance in Mixpanel, guide building of dashboards that track funnel conversion, sequence performance, and influence on pipeline
- Partner with Performance Marketing on handraiser conversion strategy, aligning paid and lifecycle motions around shared pipeline goals
- Work with the Marketing Ops team to bring clarity to tool ownership and use cases, particularly across HubSpot and any overlapping systems
- 4+ years in lifecycle, email, or demand gen marketing with clear ownership of a B2B nurture program from strategy through execution
- Hands-on experience building in HubSpot (or a comparable MAP- Marketo) - segmentation, workflows, sequences, reporting
- Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context, with a track record of improving conversion rates
- Comfortable navigating a stack that's still being defined - you can assess what's broken, prioritize what matters, and build without waiting for perfect conditions
- Strong instincts on quality-over-volume lifecycle strategy: you know how to drive engagement without burning your audience
- Able to partner effectively with both technical (ops, engineering) and non-technical (regional marketers, field) stakeholders
- Analytical mindset, you measure what you build, and you use data to iterate
- Experience building lifecycle programs at a product-led growth company
- Background in sales-assisted + PLG hybrid motions where lifecycle bridges both
- Familiarity with Qualified or similar handraiser/chat tools
- Experience working alongside or standing up a Marketing Ops function from early stages
#LI-Hybrid
About Mixpanel
Sourced by ZipRecruiter
Industry
Software development
Company size
201 - 500 Employees
Headquarters location
San Francisco, CA, US
Year founded
2009