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Lifecycle Jobs (NOW HIRING)

Uphold

Lifecycle Marketing Manager

New York, NY · On-site

The Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to execute scalable, data-informed campaigns that deepen ...

Favor Delivery

Lifecycle Marketing Coordinator

Austin, TX · On-site

$42K - $58K/yr

The Lifecycle Marketing Coordinator will support the lifecycle team in executing and optimizing lifecycle marketing campaigns across a range of channels to drive customer/runner engagement and ...

Wizard

Lifecycle Marketing Manager

New York, NY · On-site +1

$125K - $175K/yr

The Role We're hiring a Lifecycle Marketer to own how we communicate with our users after they walk in the door. We have the some of the basics in place but this is largely a build role. You'll take ...

Mirage

Lifecycle Marketing Lead

New York, NY · On-site

$150K - $190K/yr

In this role, you'll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web. You'll own both strategy and execution: defining the ...

Favor

Lifecycle Marketing Coordinator

Austin, TX

$42K - $58K/yr

The Lifecycle Marketing Coordinator will support the lifecycle team in executing and optimizing lifecycle marketing campaigns across a range of channels to drive customer/runner engagement and ...

Uphold

Lifecycle Marketing Manager

Manhattan, NY · Hybrid

The Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to execute scalable, data-informed campaigns that deepen ...

Dorsia

Lifecycle Marketing Manager

New York, NY · On-site

About Us We are looking for a talented and strategic Lifecycle Marketing Manager to join our marketing team. This role is responsible for developing and executing marketing strategies that engage ...

Risepoint

Manager, Lifecycle Marketing

OR · Remote

You will translate lifecycle strategy into high-performing campaigns and journeys across email, SMS, and related channels, ensuring communications are timely, relevant, and aligned to student needs.

Engine

Lifecycle Marketing Manager

As Lifecycle Marketing Manager, you'll own key parts of the customer journey across our core travel experience, turning new users into loyal, repeat bookers and building the lifecycle programs that ...

Right Side Up

Lifecycle Marketing Consultant

Austin, TX · On-site

About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...

Entreprenista

Lifecycle Growth Lead

Miami, FL · Remote

You'll be the primary driver of lifecycle strategy and execution, the person who knows our funnel inside out, owns the copy and campaigns, and brings sharp recommendations to the table. You won't be ...

Uphold

Lifecycle Marketing Manager

Manhattan, NY · On-site

The Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to execute scalable, data-informed campaigns that deepen ...

OKX

Director, Lifecycle Marketing

New York, NY · On-site

About the Opportunity Lifecycle marketing at OKX is evolving. We're not looking for someone to run campaigns - we're looking for someone to fundamentally rethink how we engage traders across the US ...

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How much do lifecycle jobs pay per hour?

As of Jun 10, 2026, the average hourly pay for lifecycle in the United States is $26.92, according to ZipRecruiter salary data. Most workers in this role earn between $25.96 and $27.88 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Lifecycle Marketing Manager, and why are they important?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, and data analysis, often backed by a degree in marketing or business. Familiarity with marketing automation platforms like HubSpot, Salesforce Marketing Cloud, or Braze, as well as certifications in digital marketing, is typically required. Strong project management, cross-functional communication, and creative problem-solving skills set standout candidates apart. These skills are crucial for designing effective campaigns that maximize customer engagement, retention, and long-term business growth.

What is the difference between Lifecycle vs Product Manager?

AspectLifecycleProduct Manager
Primary FocusManaging product lifecycle stages from development to disposalOverseeing product development, strategy, and market success
Required SkillsProject management, process optimization, cross-functional coordinationMarket research, strategic planning, stakeholder communication
Work EnvironmentManufacturing, software development, or product-based industriesTech companies, startups, consumer goods
Common CertificationsProject Management Professional (PMP), Six SigmaCertified Scrum Product Owner (CSPO), Pragmatic Product Management

While both roles involve managing products, Lifecycle professionals focus on overseeing the entire product lifecycle process, ensuring smooth transitions between stages. Product Managers concentrate on product strategy, market fit, and driving product success. Understanding these differences helps organizations assign the right responsibilities and professionals to each phase of a product's journey.

How does a Lifecycle Manager typically collaborate with marketing, product, and customer success teams?

Lifecycle Managers work closely with marketing to coordinate targeted campaigns and ensure messaging aligns with the customer journey. They partner with product teams to understand feature releases and gather user feedback, helping to inform lifecycle strategies. Collaboration with customer success teams is essential for identifying customer pain points and optimizing engagement tactics. This cross-functional teamwork enables Lifecycle Managers to design and execute comprehensive programs that drive user retention, satisfaction, and growth.

What are lifecycle managers and what do they do?

Lifecycle managers are professionals responsible for overseeing the entire journey of a product, service, or customer relationship from initiation to completion or renewal. They work to optimize each stage—such as onboarding, engagement, retention, and offboarding—ensuring that users or products meet business goals efficiently. Their duties often include analyzing data, coordinating with marketing and product teams, and implementing strategies to improve user experience and value.
More about Lifecycle jobs
What cities are hiring for Lifecycle jobs? Cities with the most Lifecycle job openings:
What are the most commonly searched types of Lifecycle jobs? The most popular types of Lifecycle jobs are:
What states have the most Lifecycle jobs? States with the most job openings for Lifecycle jobs include:
Lifecycle jobs near you
Infographic showing various Lifecycle job openings in the United States as of June 2026, with employment types broken down into 95% Full Time, 2% Part Time, and 3% Contract. Highlights an 83% Physical, 6% Hybrid, and 11% Remote job distribution, with an average salary of $56,000 per year, or $26.9 per hour.
Lifecycle Marketing Manager

Lifecycle Marketing Manager

Uphold

New York, NY • On-site

Full-time

Medical, PTO

Posted 2 days ago

Job description

Salary: $150K + Bonus + Benefits

About Uphold

Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.

Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.

To learn more about Uphold, please visit https://uphold.com.

If this sounds interesting and challenging, we want to hear from you! Apply here!


The Opportunity

We are seeking a talented and data-driven Lifecycle Marketing Manager to help develop and execute the lifecycle engagement strategy for Uphold's Consumer Division. Reporting to the Head of Lifecycle & CRM, this highly impactful role will focus on building and optimizing programs that drive customer retention, increase transaction frequency, and enhance overall customer lifetime value (LTV).

The Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to execute scalable, data-informed campaigns that deepen engagement across Uphold's diverse consumer segments.

This is a hybrid role based in New York, with an expectation of in-office presence weekly.


Key Responsibilities:

  • Contribute to the growth of Uphold's monthly transacting customers and drive sustained customer activity.
  • Increase transaction volume and frequency among existing users.
  • Drive product adoption across Uphold products and features.
  • Improve customer lifetime value (LTV) through targeted retention efforts.
  • Reduce churn and customer dormancy rates.
  • Build and implement re-engagement strategies to activate dormant users.
  • Design and execute customer journeys tailored to different segments.
  • Refine personalization, behavioral triggers, and campaign strategies.
  • Apply a structured approach to customer retention aligned with lifecycle stages and segment value.
  • Contribute to a high-performing, data-driven, and iterative lifecycle marketing team.

Key Skills:

  • Translate customer data, behavioral trends, and cohort performance into actionable programs.
  • Execute and optimize lifecycle marketing initiatives, reactivation campaigns, and loyalty strategies.
  • Launch and refine behavioral trigger campaigns to drive engagement at key moments.
  • Apply test-and-learn methodologies to optimize performance across the funnel.
  • Collaborate cross-functionally with Product, Marketing, Support, Risk, Compliance, and other key stakeholders.
  • Deliver reporting and insights on customer retention, engagement, and LTV to lifecycle and marketing leadership.
  • Monitor and maintain channel health across email, push, SMS, and in-app messaging.

Required Qualifications:

  • 5+ years of experience in lifecycle marketing, retention, CRM, or campaign management.
  • Demonstrated success executing lifecycle programs that improve retention and engagement.
  • Strong analytical mindset with experience in cohort analysis, segmentation, and experimentation.
  • Skilled at collaborating cross-functionally in dynamic environments.
  • Comfortable working in a fast-paced, results-driven environment.
  • Empathy for users and a passion for building engaging, value-driven experiences.
  • Prior experience in B2C fintech, crypto, trading platforms, or scaled consumer tech is a strong plus but not required.

Benefits

Annual bonus program based on individual, team and company performance.

Home office stipend for a productive setup.

Generous PTO, healthcare, and employee assistance programs.

Engaging events and celebrations.

Well-stocked office kitchen with a foodie culture.

Join us to grow, innovate, and contribute meaningfully. Be part of our talented team!

Visit our careers page for more exciting opportunities, if this role isnt the perfect fit.

Salary: $120K + Bonus + Benefits

EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us better.