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Lifecycle Jobs in Atlanta, GA (NOW HIRING)

Mondo

Lifecycle Marketing Manager

Atlanta, GA · On-site

$100K - $115K/yr

Lifecycle Marketing Manager, Hybrid (Atlanta, GA). Start date is To be confirmed for this Permanent position. Job Title: Lifecycle Marketing Manager Location-Type: Hybrid, Atlanta, GA (3x per week in ...

Heidelberg

Lifecycle Sales Account Manager

Kennesaw, GA · On-site

$125K - $175K/yr

The Lifecycle Sales Account Manager is responsible for achieving territory sales quota, ensuring customer satisfaction, building market awareness, identifying, and building new business. Working ...

Synchrony

AVP, B2B Lifecycle Marketing

Alpharetta, GA · On-site

The Health and Wellness team is looking for a B2B Lifecycle Marketer who will be responsible for developing and executing lifecycle marketing strategies that drive provider engagement, adoption ...

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How much do lifecycle jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for lifecycle in Atlanta, GA is $25.89, according to ZipRecruiter salary data. Most workers in this role earn between $24.95 and $26.83 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a lifecycle marketing manager, and why are they important?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, and data analysis, often backed by a degree in marketing or business. Familiarity with marketing automation platforms like HubSpot, Salesforce Marketing Cloud, or Braze, as well as certifications in digital marketing, is typically required. Strong project management, cross-functional communication, and creative problem-solving skills set standout candidates apart. These skills are crucial for designing effective campaigns that maximize customer engagement, retention, and long-term business growth.

What is the difference between Lifecycle vs Product Manager?

AspectLifecycleProduct Manager
Primary FocusManaging product lifecycle stages from development to disposalOverseeing product development, strategy, and market success
Required SkillsProject management, process optimization, cross-functional coordinationMarket research, strategic planning, stakeholder communication
Work EnvironmentManufacturing, software development, or product-based industriesTech companies, startups, consumer goods
Common CertificationsProject Management Professional (PMP), Six SigmaCertified Scrum Product Owner (CSPO), Pragmatic Product Management

While both roles involve managing products, Lifecycle professionals focus on overseeing the entire product lifecycle process, ensuring smooth transitions between stages. Product Managers concentrate on product strategy, market fit, and driving product success. Understanding these differences helps organizations assign the right responsibilities and professionals to each phase of a product's journey.

How does a lifecycle manager typically collaborate with marketing, product, and customer success teams?

Lifecycle Managers work closely with marketing to coordinate targeted campaigns and ensure messaging aligns with the customer journey. They partner with product teams to understand feature releases and gather user feedback, helping to inform lifecycle strategies. Collaboration with customer success teams is essential for identifying customer pain points and optimizing engagement tactics. This cross-functional teamwork enables Lifecycle Managers to design and execute comprehensive programs that drive user retention, satisfaction, and growth.

What is a lifecycle manager?

Lifecycle managers are professionals responsible for overseeing the entire journey of a product, service, or customer relationship from initiation to completion or renewal. They work to optimize each stage—such as onboarding, engagement, retention, and offboarding—ensuring that users or products meet business goals efficiently. Their duties often include analyzing data, coordinating with marketing and product teams, and implementing strategies to improve user experience and value.
What are the most commonly searched types of Lifecycle jobs in Atlanta, GA? The most popular types of Lifecycle jobs in Atlanta, GA are:
Lifecycle jobs near you
Infographic showing various Lifecycle job openings in Atlanta, GA as of August 2026, with employment types broken down into 90% Full Time, 4% Part Time, and 6% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $53,852 per year, or $25.9 per hour.

Lifecycle Performance Lead

Herschend Family Entertainment

Peachtree Corners, GA • On-site

Full-time

Re-posted 5 days ago

Job description

Herschend is the world's largest family-held themed attractions company, with a portfolio of over 40 family entertainment brands across North America, including destinations, resorts, theme parks, water parks, immersive experiences, and content enjoyed by audiences worldwide.
While each of our family brands offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our 22,000 passionate hosts make this purpose possible through everyday acts of love and service-what we call Heartspitality®-the intersection of heart and hospitality.
As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feels welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. For more information, visit www.Herschend.com.
POSITION SUMMARY
As the Lifecycle Performance Lead at Herschend, you will support the evaluation and optimization of the company's email, SMS, and push channels, which drive guest engagement and revenue. This role focuses on analyzing campaign and customer behavior data, identifying opportunities to improve targeting and personalization, and assisting with data-driven recommendations to enhance lifecycle performance.
You will work closely with Marketing teams to support testing strategies, contribute to campaign and journey enhancements, and help implement new tools, features, and best practices. This role plays a key part in enabling teams to deliver effective, high-performing lifecycle marketing campaigns and improving the overall guest journey.
ESSENTIAL DUTIES & RESPONSBILITIES
Channel Performance Responsibilities
  • Monitor and analyze performance across lifecycle channels including email, SMS, and push notifications, ensuring alignment with business goals and KPIs
  • Analyze and track metrics such as engagement, conversion, retention, and customer progression to identify trends and optimization opportunities
  • Develop and maintain reporting frameworks and dashboards to provide visibility into lifecycle performance
  • Assist in translating campaign and journey performance data into actionable insights and recommendations for Marketing stakeholders
  • Support performance evaluation of lifecycle campaigns, journeys, and audience strategies in partnership with Marketing, Product, and Development teams

Channel Optimization Responsibilities
  • Assist in the development of test plans, including hypotheses, success metrics, and targeting strategies, and support implementation and analysis of A/B and multivariate tests across lifecycle channels
  • Support execution of complex or high-impact tests within lifecycle platforms when advanced configuration is required
  • Identify opportunities to optimize audience segmentation, messaging strategy, and channel mix based on performance insights
  • Support a test-and-learn approach, ensuring consistency in testing methodologies and measurement across lifecycle initiatives

Channel Enablement Responsibilities
  • Partner with Product, Marketing, and Development teams to align on lifecycle performance goals, campaign strategies, and optimization opportunities
  • Configure and support lifecycle platforms, including journey setup, templates, and testing frameworks
  • Provide insights, recommendations, and best practices to enable the Marketing team to effectively execute and optimize lifecycle campaigns
  • Act as a subject matter expert on lifecycle channel performance, offering insights to improve targeting and personalization strategies
  • Support the Marketing team in leveraging analytics and marketing automation tools for email, SMS, and push channels to inform execution and optimizations
  • Monitor performance metrics across lifecycle channels to identify trends and opportunities for improvement
  • Assist with QA for new capabilities, supporting consistent setup, frameworks, and data integrity, and escalate issues as needed
  • Contribute to documentation of testing strategies, performance learnings, and best practices to enable broader Marketing team adoption for lifecycle channels

EXPERIENCE & EDUCATION
  • Minimum of 3-6 years of experience in digital marketing, lifecycle marketing, or related functions
  • Proven track record of supporting performance across lifecycle channels, including email, SMS, and push notifications, in a customer-facing industry such as hospitality, travel, or retail
  • Experience with marketing automation and analytics platforms, such as Iterable, Salesforce Marketing Cloud, HubSpot, Google Analytics, Looker, and other martech platforms
  • Moderate understanding of marketing automation, data tracking, A/B and multivariate testing, and journey optimization
  • Background in performance reporting and insights generation, with a focus on actionable business outcomes
  • Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field
  • Relevant certifications in digital marketing, analytics, or project management are a plus (e.g., Google Analytics, PMP, Scrum)

SKILLS & QUALIFICATIONS
  • Strong technical knowledge of email, SMS, push platforms, and marketing automation optimization techniques
  • Proficiency in marketing automation and analytics platforms
  • Ability to support the design, execution, and analysis of lifecycle tests and journeys, translating data into actionable insights for Marketing teams
  • Strong project management skills, with the ability to prioritize and manage multiple campaigns and lifecycle initiatives simultaneously
  • Exceptional written and verbal communication skills, with the ability to present data-driven recommendations to cross-functional stakeholders
  • High initiative and results-oriented mindset, focused on improving engagement, conversion, and retention across lifecycle channels

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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