About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...
About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...
Lifecycle Marketing Consultant
Austin, TX · On-site +1
About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...
Lifecycle Marketing Consultant
Austin, TX · On-site +1
About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...
Lifecycle Marketing Manager
Austin, TX · On-site
Lifecycle Marketing Manager Location: Austin, TX Reporting to: Sr. Manager, Lifecycle Marketing About Hippo: Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that ...
Lifecycle Marketing Manager
Austin, TX · On-site
Lifecycle Marketing Manager Location: Austin, TX Reporting to: Sr. Manager, Lifecycle Marketing About Hippo: Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that ...
Lifecycle Marketing Manager Location: Austin, TX Reporting to: Sr. Manager, Lifecycle Marketing About Hippo: Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that ...
Lifecycle Marketing Manager Location: Austin, TX Reporting to: Sr. Manager, Lifecycle Marketing About Hippo: Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that ...
End-to-end lifecycle operations across North America: onboarding, offboarding, job changes, transfers, and leave of absence administration across all US states (and Canadian provinces) in scope.
Quick apply
End-to-end lifecycle operations across North America: onboarding, offboarding, job changes, transfers, and leave of absence administration across all US states (and Canadian provinces) in scope.
Employee Lifecycle Partner
Dallas, TX · On-site
End-to-end lifecycle operations across North America: onboarding, offboarding, job changes, transfers, and leave of absence administration across all US states (and Canadian provinces) in scope.
Employee Lifecycle Partner
Dallas, TX · On-site
End-to-end lifecycle operations across North America: onboarding, offboarding, job changes, transfers, and leave of absence administration across all US states (and Canadian provinces) in scope.
Employee Lifecycle Partner
Dallas, TX · On-site
$115K - $153K/yr
What You'll Do We are hiring an Employee Lifecycle Partner, North America to drive employment lifecycle execution across the US and Canada, with deep operational ownership in the US. This role sits ...
Employee Lifecycle Partner
Dallas, TX · On-site
$115K - $153K/yr
What You'll Do We are hiring an Employee Lifecycle Partner, North America to drive employment lifecycle execution across the US and Canada, with deep operational ownership in the US. This role sits ...
Lifecycle & Content Marketing
Austin, TX · On-site
You'll own our lifecycle marketing engine end-to-end: the workflows, automations, segmentation, and triggers that move homeowners through the funnel, and the copy that runs through them. Most of your ...
Lifecycle & Content Marketing
Austin, TX · On-site
You'll own our lifecycle marketing engine end-to-end: the workflows, automations, segmentation, and triggers that move homeowners through the funnel, and the copy that runs through them. Most of your ...
Lifecycle Marketing Manager
Dallas, TX · On-site
Friendly Group is looking for a data-driven and highly organized Lifecycle Marketing Manager to lead customer lifecycle campaigns across our portfolio of home service brands for email and direct mail.
Lifecycle Marketing Manager
Dallas, TX · On-site
Friendly Group is looking for a data-driven and highly organized Lifecycle Marketing Manager to lead customer lifecycle campaigns across our portfolio of home service brands for email and direct mail.
Description Friendly Group is looking for a data-driven and highly organized Lifecycle Marketing Manager to lead customer lifecycle campaigns across our portfolio of home service brands for email and ...
Description Friendly Group is looking for a data-driven and highly organized Lifecycle Marketing Manager to lead customer lifecycle campaigns across our portfolio of home service brands for email and ...
Support Center - Irving The Director of Lifecycle Marketing serves as the end-to-end leader of Michaels' lifecycle marketing program. Lead a team to develop, implement, and optimize strategies and ...
Support Center - Irving The Director of Lifecycle Marketing serves as the end-to-end leader of Michaels' lifecycle marketing program. Lead a team to develop, implement, and optimize strategies and ...
We're looking for an Email & CRM Marketing Manager to own our lifecycle marketing program end to end - from automated customer journeys to campaign strategy to performance reporting. This is a high ...
We're looking for an Email & CRM Marketing Manager to own our lifecycle marketing program end to end - from automated customer journeys to campaign strategy to performance reporting. This is a high ...
Director - Lifecycle Marketing
Irving, TX · On-site
Support Center - Irving The Director of Lifecycle Marketing serves as the end-to-end leader of Michaels' lifecycle marketing program. Lead a team to develop, implement, and optimize strategies and ...
Director - Lifecycle Marketing
Irving, TX · On-site
Support Center - Irving The Director of Lifecycle Marketing serves as the end-to-end leader of Michaels' lifecycle marketing program. Lead a team to develop, implement, and optimize strategies and ...
As our Manager, Retention & Lifecycle Marketing, you'll own the strategy and execution behind the customer journey from first purchase through long-term loyalty. You'll combine customer insights ...
Quick apply
As our Manager, Retention & Lifecycle Marketing, you'll own the strategy and execution behind the customer journey from first purchase through long-term loyalty. You'll combine customer insights ...
Lifecycle & Outreach Manager
Plano, TX · On-site
If you're someone who can turn a cold list into a warm audience and a single email into a whole lifecycle, we want to talk to you. The emails and outreach we send are often the most direct ...
Lifecycle & Outreach Manager
Plano, TX · On-site
If you're someone who can turn a cold list into a warm audience and a single email into a whole lifecycle, we want to talk to you. The emails and outreach we send are often the most direct ...
As our Manager, Retention & Lifecycle Marketing, you'll own the strategy and execution behind the customer journey from first purchase through long-term loyalty. You'll combine customer insights ...
As our Manager, Retention & Lifecycle Marketing, you'll own the strategy and execution behind the customer journey from first purchase through long-term loyalty. You'll combine customer insights ...
Lifecycle & Outreach Manager
Plano, TX · On-site
Build and manage automated flows across the trader lifecycle: welcome series, onboarding, re-engagement, win-back, and payout/milestone triggers * Write and/or oversee email copy that matches our ...
Lifecycle & Outreach Manager
Plano, TX · On-site
Build and manage automated flows across the trader lifecycle: welcome series, onboarding, re-engagement, win-back, and payout/milestone triggers * Write and/or oversee email copy that matches our ...
Description Friendly Group is looking for a data-driven and highly organized Lifecycle Marketing Manager to lead customer lifecycle campaigns across our portfolio of home service brands for email and ...
Description Friendly Group is looking for a data-driven and highly organized Lifecycle Marketing Manager to lead customer lifecycle campaigns across our portfolio of home service brands for email and ...
Lifecycle Marketing Manager
Dallas, TX · On-site
Friendly Group is looking for a data-driven and highly organized Lifecycle Marketing Manager to lead customer lifecycle campaigns across our portfolio of home service brands for email and direct mail.
Quick apply
Lifecycle Marketing Manager
Dallas, TX · On-site
Friendly Group is looking for a data-driven and highly organized Lifecycle Marketing Manager to lead customer lifecycle campaigns across our portfolio of home service brands for email and direct mail.
Ecommerce Lifecycle Strategist
Dallas, TX · Remote
$120K - $155K/yr
Prismfly is a global agency focused on e-commerce conversion rate optimization and lifecycle marketing. We pair strategy with best-in-class design and development to create leading digital ...
Ecommerce Lifecycle Strategist
Dallas, TX · Remote
$120K - $155K/yr
Prismfly is a global agency focused on e-commerce conversion rate optimization and lifecycle marketing. We pair strategy with best-in-class design and development to create leading digital ...
Lifecycle information
See Texas salary details
$22.84 - $23.19
3% of jobs
$23.19 - $23.54
3% of jobs
$23.54 - $23.88
12% of jobs
$24.07 is the 25th percentile. Wages below this are outliers.
$23.88 - $24.23
13% of jobs
$24.23 - $24.57
6% of jobs
The median wage is $24.92 / hr.
$24.57 - $24.92
13% of jobs
$24.92 - $25.27
6% of jobs
$25.27 - $25.61
13% of jobs
$25.77 is the 75th percentile. Wages above this are outliers.
$25.61 - $25.96
13% of jobs
$25.96 - $26.30
6% of jobs
$26.30 - $26.65
12% of jobs
$22
$25
$26
How much do lifecycle jobs pay per hour?
As of Aug 7, 2026, the average hourly pay for lifecycle in Texas is $25.08, according to ZipRecruiter salary data. Most workers in this role earn between $24.18 and $25.96 per hour, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive as a lifecycle marketing manager, and why are they important?
To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, and data analysis, often backed by a degree in marketing or business. Familiarity with marketing automation platforms like HubSpot, Salesforce Marketing Cloud, or Braze, as well as certifications in digital marketing, is typically required. Strong project management, cross-functional communication, and creative problem-solving skills set standout candidates apart. These skills are crucial for designing effective campaigns that maximize customer engagement, retention, and long-term business growth.
What is the difference between Lifecycle vs Product Manager?
| Aspect | Lifecycle | Product Manager |
|---|---|---|
| Primary Focus | Managing product lifecycle stages from development to disposal | Overseeing product development, strategy, and market success |
| Required Skills | Project management, process optimization, cross-functional coordination | Market research, strategic planning, stakeholder communication |
| Work Environment | Manufacturing, software development, or product-based industries | Tech companies, startups, consumer goods |
| Common Certifications | Project Management Professional (PMP), Six Sigma | Certified Scrum Product Owner (CSPO), Pragmatic Product Management |
While both roles involve managing products, Lifecycle professionals focus on overseeing the entire product lifecycle process, ensuring smooth transitions between stages. Product Managers concentrate on product strategy, market fit, and driving product success. Understanding these differences helps organizations assign the right responsibilities and professionals to each phase of a product's journey.
How does a lifecycle manager typically collaborate with marketing, product, and customer success teams?
Lifecycle Managers work closely with marketing to coordinate targeted campaigns and ensure messaging aligns with the customer journey. They partner with product teams to understand feature releases and gather user feedback, helping to inform lifecycle strategies. Collaboration with customer success teams is essential for identifying customer pain points and optimizing engagement tactics. This cross-functional teamwork enables Lifecycle Managers to design and execute comprehensive programs that drive user retention, satisfaction, and growth.
What is a lifecycle manager?
Lifecycle managers are professionals responsible for overseeing the entire journey of a product, service, or customer relationship from initiation to completion or renewal. They work to optimize each stage—such as onboarding, engagement, retention, and offboarding—ensuring that users or products meet business goals efficiently. Their duties often include analyzing data, coordinating with marketing and product teams, and implementing strategies to improve user experience and value.
What are the most commonly searched types of Lifecycle jobs in Texas? The most popular types of Lifecycle jobs in Texas are:
What cities in Texas are hiring for Lifecycle jobs? Cities in Texas with the most Lifecycle job openings:
Full-time
Re-posted 18 days ago
Job description
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include notable brands such as Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About The Role
We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey.
Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10-40 hours per week.
Responsibilities
Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)
Build and optimize email, SMS, and in-app messaging programs
Design and implement automated journeys, triggers, and segmentation strategies
Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives
Analyze campaign performance and continuously optimize based on engagement and revenue metrics
Create and manage campaign calendars and testing roadmaps
Ensure data integrity and proper tracking across lifecycle channels
Translate insights into actionable recommendations to improve customer lifetime value
Requirements
Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C
Experience building and scaling lifecycle programs across multiple channels
Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)
Experience with segmentation, personalization, and automation best practices
Ability to analyze performance data and translate insights into action
Strong collaboration and communication skills
Comfort working across different industries, products, and customer journeys
Nice to Have
Experience with SMS or push notification channels
Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)
Experience in high-growth startup environments
Experience supporting both strategic planning and hands-on execution
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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