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Lifecycle Jobs in Austin, TX (NOW HIRING)

Right Side Up

Lifecycle Marketing Consultant

Austin, TX · Remote

About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...

Right Side Up

Lifecycle Marketing Consultant

Austin, TX · On-site +1

About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...

Hippo Insurance

Lifecycle Marketing Manager

Austin, TX · On-site

Lifecycle Marketing Manager Location: Austin, TX Reporting to: Sr. Manager, Lifecycle Marketing About Hippo: Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that ...

Cisco

Global Customer Lifecycle Marketing Manager

Austin, TX · On-site +1

$120K - $152K/yr

Meet the Team The Customer Lifecycle Marketing team is the strategic engine driving customer engagement and long-term value across the Cisco ecosystem. We sit at the intersection of high-value ABM ...

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Lifecycle information

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How much do lifecycle jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for lifecycle in Austin, TX is $26.69, according to ZipRecruiter salary data. Most workers in this role earn between $25.72 and $27.64 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a lifecycle marketing manager, and why are they important?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, and data analysis, often backed by a degree in marketing or business. Familiarity with marketing automation platforms like HubSpot, Salesforce Marketing Cloud, or Braze, as well as certifications in digital marketing, is typically required. Strong project management, cross-functional communication, and creative problem-solving skills set standout candidates apart. These skills are crucial for designing effective campaigns that maximize customer engagement, retention, and long-term business growth.

What is the difference between Lifecycle vs Product Manager?

AspectLifecycleProduct Manager
Primary FocusManaging product lifecycle stages from development to disposalOverseeing product development, strategy, and market success
Required SkillsProject management, process optimization, cross-functional coordinationMarket research, strategic planning, stakeholder communication
Work EnvironmentManufacturing, software development, or product-based industriesTech companies, startups, consumer goods
Common CertificationsProject Management Professional (PMP), Six SigmaCertified Scrum Product Owner (CSPO), Pragmatic Product Management

While both roles involve managing products, Lifecycle professionals focus on overseeing the entire product lifecycle process, ensuring smooth transitions between stages. Product Managers concentrate on product strategy, market fit, and driving product success. Understanding these differences helps organizations assign the right responsibilities and professionals to each phase of a product's journey.

How does a lifecycle manager typically collaborate with marketing, product, and customer success teams?

Lifecycle Managers work closely with marketing to coordinate targeted campaigns and ensure messaging aligns with the customer journey. They partner with product teams to understand feature releases and gather user feedback, helping to inform lifecycle strategies. Collaboration with customer success teams is essential for identifying customer pain points and optimizing engagement tactics. This cross-functional teamwork enables Lifecycle Managers to design and execute comprehensive programs that drive user retention, satisfaction, and growth.

What is a lifecycle manager?

Lifecycle managers are professionals responsible for overseeing the entire journey of a product, service, or customer relationship from initiation to completion or renewal. They work to optimize each stage—such as onboarding, engagement, retention, and offboarding—ensuring that users or products meet business goals efficiently. Their duties often include analyzing data, coordinating with marketing and product teams, and implementing strategies to improve user experience and value.
What are the most commonly searched types of Lifecycle jobs in Austin, TX? The most popular types of Lifecycle jobs in Austin, TX are:
Lifecycle jobs near you
Infographic showing various Lifecycle job openings in Austin, TX as of August 2026, with employment types broken down into 92% Full Time, 2% Part Time, and 6% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $55,507 per year, or $26.7 per hour.

Lifecycle Marketing Consultant

Right Side Up

Austin, TX

Full-time

Re-posted 18 days ago

Job description

About Right Side Up
 
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
 
Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include notable brands such as Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
 
About The Role

We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey.

Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10-40 hours per week.

Responsibilities

  • Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)

  • Build and optimize email, SMS, and in-app messaging programs

  • Design and implement automated journeys, triggers, and segmentation strategies

  • Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives

  • Analyze campaign performance and continuously optimize based on engagement and revenue metrics

  • Create and manage campaign calendars and testing roadmaps

  • Ensure data integrity and proper tracking across lifecycle channels

  • Translate insights into actionable recommendations to improve customer lifetime value

Requirements

  • Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C

  • Experience building and scaling lifecycle programs across multiple channels

  • Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)

  • Experience with segmentation, personalization, and automation best practices

  • Ability to analyze performance data and translate insights into action

  • Strong collaboration and communication skills

  • Comfort working across different industries, products, and customer journeys

Nice to Have

  • Experience with SMS or push notification channels

  • Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)

  • Experience in high-growth startup environments

  • Experience supporting both strategic planning and hands-on execution

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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