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Lifecycle Jobs in Massachusetts (NOW HIRING)

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site +1

$100K - $115K/yr

WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey - from lead capture and nurture through ...

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site

$100K - $115K/yr

WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey - from lead capture and nurture through ...

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site +1

$100K - $115K/yr

WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey -- from lead capture and nurture through ...

Fusion Worldwide

Lifecycle Manager

Boston, MA

Lifecyle Manager OPEN ROLE Pipeline Generation HubSpot Automation Palantir Intelligence ABM Title Lifecycle Manager Department Marketing & E-Commerce Reports To SVP, Global Marketing Location Boston ...

Fusion Worldwide

Lifecycle Manager

Boston, MA · On-site

Lifecyle Manager OPEN ROLE Pipeline Generation • HubSpot Automation • Palantir Intelligence • ABM Title Lifecycle Manager Department Marketing & E-Commerce Reports To SVP, Global Marketing ...

Synchrony

AVP, B2B Lifecycle Marketing

Boston, MA

The Health and Wellness team is looking for a B2B Lifecycle Marketer who will be responsible for developing and executing lifecycle marketing strategies that drive provider engagement, adoption ...

Posted today

Mixam

Lifecycle & CRM Marketing Manager

Boston, MA · Hybrid

Build and own Mixam's lifecycle/customer retention engine across email, SMS, loyalty program, strategic segmentation, testing, and Hubspot CRM tooling - with responsibility for identifying customer ...

Synchrony

VP, Cobrand Lifecycle Marketing

Boston, MA · On-site

The Consumer Engagement Lifecycle Marketing team is dedicated to driving rapid growth of our Card portfolios through meaningful touchpoints that deepen engagement and loyalty with existing ...

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All JobsLifecycle JobsLifecycle Jobs in Massachusetts

Lifecycle information

See Massachusetts salary details

$26

$29

$31

How much do lifecycle jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for lifecycle in Massachusetts is $29.40, according to ZipRecruiter salary data. Most workers in this role earn between $28.37 and $30.43 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a lifecycle marketing manager, and why are they important?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, and data analysis, often backed by a degree in marketing or business. Familiarity with marketing automation platforms like HubSpot, Salesforce Marketing Cloud, or Braze, as well as certifications in digital marketing, is typically required. Strong project management, cross-functional communication, and creative problem-solving skills set standout candidates apart. These skills are crucial for designing effective campaigns that maximize customer engagement, retention, and long-term business growth.

What is the difference between Lifecycle vs Product Manager?

AspectLifecycleProduct Manager
Primary FocusManaging product lifecycle stages from development to disposalOverseeing product development, strategy, and market success
Required SkillsProject management, process optimization, cross-functional coordinationMarket research, strategic planning, stakeholder communication
Work EnvironmentManufacturing, software development, or product-based industriesTech companies, startups, consumer goods
Common CertificationsProject Management Professional (PMP), Six SigmaCertified Scrum Product Owner (CSPO), Pragmatic Product Management

While both roles involve managing products, Lifecycle professionals focus on overseeing the entire product lifecycle process, ensuring smooth transitions between stages. Product Managers concentrate on product strategy, market fit, and driving product success. Understanding these differences helps organizations assign the right responsibilities and professionals to each phase of a product's journey.

How does a lifecycle manager typically collaborate with marketing, product, and customer success teams?

Lifecycle Managers work closely with marketing to coordinate targeted campaigns and ensure messaging aligns with the customer journey. They partner with product teams to understand feature releases and gather user feedback, helping to inform lifecycle strategies. Collaboration with customer success teams is essential for identifying customer pain points and optimizing engagement tactics. This cross-functional teamwork enables Lifecycle Managers to design and execute comprehensive programs that drive user retention, satisfaction, and growth.

What is a lifecycle manager?

Lifecycle managers are professionals responsible for overseeing the entire journey of a product, service, or customer relationship from initiation to completion or renewal. They work to optimize each stage—such as onboarding, engagement, retention, and offboarding—ensuring that users or products meet business goals efficiently. Their duties often include analyzing data, coordinating with marketing and product teams, and implementing strategies to improve user experience and value.
What are the most commonly searched types of Lifecycle jobs in Massachusetts? The most popular types of Lifecycle jobs in Massachusetts are:
Lifecycle jobs near you
Infographic showing various Lifecycle job openings in Massachusetts as of August 2026, with employment types broken down into 92% Full Time, 2% Part Time, and 6% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $61,158 per year, or $29.4 per hour.

Lifecycle Marketing Manager

Hydrow, Inc.

Boston, MA • On-site, Remote

$100K - $115K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 18 days ago

Job description

WHO WE ARE

If you ask us, we're the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one that's honest, inclusive, and positive.. Hydrow is the Live Outdoor Reality (LOR) rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow, you'll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That's because it is!

WHY WE NEED YOU
 
Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey - from lead capture and nurture through onboarding, engagement, retention, and reactivation.

This role will focus on executing and optimizing lifecycle marketing programs across email, push, SMS, and other channels to support both prospective customers and active members. You'll partner closely with Creative, Product, Analytics, and Site teams to build personalized customer experiences that drive purchases, increase member engagement, reduce churn, and improve long-term customer value.

The ideal candidate is highly detail-oriented, data-driven, collaborative, and excited to continuously test and improve lifecycle programs in a fast-paced business. This role will report to the Senior Manager of Lifecycle Marketing.

WHAT YOU'LL ACCOMPLISH
Lifecycle Campaign Management

  • Build, QA, schedule, and optimize lifecycle marketing campaigns and automated customer journeys across email, push, SMS, and other channels within Iterable

  • Support the full customer lifecycle, including lead capture, lead nurture, conversion, onboarding, member engagement, churn prevention, and reactivation efforts

  • Maintain strong operational excellence through detailed QA processes, campaign documentation, and ongoing optimization of lifecycle workflows and best practices

Testing, Personalization & Optimization

  • Execute ongoing A/B testing across messaging, offers, audience segmentation, timing, and channels to improve lifecycle performance and customer engagement

  • Help evolve trigger-based and behavioral messaging programs, including onboarding journeys, inactivity nudges, milestone campaigns, and personalized engagement communications

  • Monitor and analyze campaign performance, identifying trends and opportunities to improve key business metrics including conversion, activation, engagement, churn, and reactivation

Cross-Functional Collaboration

  • Partner with Creative, Product, Analytics, and Site teams to develop personalized customer experiences that drive purchases, activation, retention, and long-term member value

  • Collaborate with Site teams on lead capture forms, landing pages, and acquisition flows to support lead generation and conversion optimization

  • Collaborate with Analytics teams to develop reporting frameworks, audience insights, and lifecycle performance recommendations

  • Support broader lifecycle roadmap planning by bringing forward testing ideas, customer insights, and optimization opportunities

WHO YOU ARE

  • 3-5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing, preferably within a subscription, DTC, or high-growth consumer business

  • Hands-on experience building and managing campaigns within a CRM or marketing automation platform; Iterable experience strongly preferred

  • Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices

  • Analytical and data-driven, with experience using campaign performance insights to inform testing and optimization strategies

  • Experience executing A/B testing and applying learnings to improve conversion, engagement, and retention outcomes

  • Highly detail-oriented with strong organizational and project management skills, including campaign QA and execution management

  • Strong cross-functional collaboration and communication skills, with the ability to work effectively across Creative, Analytics, and Site teams

  • Self-starter who is comfortable managing multiple priorities in a fast-paced environment and proactively identifying opportunities for improvement

  • This is a hybrid role based out of our Boston office

$100,000 - $115,000 a year
HOW WE WORK

Authentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.

Nimble with Purpose: We are a fleet of speedy boats, instead of a barge. As pathfinders of positive change, we adapt our focus with ease when our purpose points us in a new direction

Resilient Teammates: We support our Hydrow teammates and members through challenges: technical, personal, or unexpected waves. We overcome the present obstacle and persevere together. 

Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.

Our team values diversity in experience and backgrounds-we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.

BENEFITS AND PERKS (Full Time Permanent Hydrownauts)

Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow
Unlimited PTO Policy
401k
Free Membership to the Hydrow App and access to a free Hydrow
MORE!


By submitting your application, you agree that Hydrow may collect your personal data for recruiting, global organization planning, and related purposes. Hydrow's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Hydrow's use of your personal information. 

Hydrow is an E-Verify employer. E-Verify is an Internet-based system that compares information entered by an employer from an employee's Form I-9, to records available from the U.S. Department of Homeland Security and the Social Security Administration to confirm employment eligibility.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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