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Lifecycle Marketing Jobs in Indiana (NOW HIRING)

PadSplit

$59K - $81K/yr

We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side growth by building, optimizing, and scaling communication journeys for our Host community. In this role ...

Markup AI

Director, Growth Marketing

Indianapolis, IN · On-site

This is a builder's role: you'll set the strategy for how content, campaigns, and lifecycle marketing work together to generate demand, and you'll execute alongside an AI-native workflow rather than ...

Wolters Kluwer

Customer Marketing Manager

Indianapolis, IN · On-site

$107K - $188K/yr

Strong understanding of customer journey mapping and lifecycle strategy * Experience working cross ... Product Marketing teams * Data-driven mindset with the ability to translate insights into ...

Festool USA

Digital Platform Manager

Lebanon, IN · On-site

This role owns the roadmap, platform performance, integrations, governance, and scalability of the digital systems that support the website, consumer-facing CRM, lifecycle marketing, personalization ...

Dexter

Lifecycle Programs Manager

Elkhart, IN

The Manager, Lifecycle Programs is responsible for building, launching and continuously improving ... The Manager partners closely with Demand Marketing, Commercial Intelligence, Ecommerce, Customer ...

Trend Micro

Key Responsibilities Customer Lifecycle Campaigns * Develop and execute campaigns that support existing customers through their full lifecycle: onboarding, adoption, retention, and expansion, in ...

Syndicate

Digital Marketing Manager

Kokomo, IN · On-site

Managing email marketing and customer lifecycle campaigns from strategy through execution and analysis. Enhancing customer loyalty programs and creating seamless digital experiences across every ...

Syndicate

Digital Marketing Manager

Kokomo, IN · On-site

Managing email marketing and customer lifecycle campaigns from strategy through execution and analysis. * Enhancing customer loyalty programs and creating seamless digital experiences across every ...

Boardable

Sr. Product Marketing Manager

Fishers, IN · On-site

$100 - $130/hr

Partner with Customer Marketing to embed adoption narratives into onboarding, lifecycle email, in-app messaging, and customer education. * Identify high-leverage adoption opportunities where better ...

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All JobsLifecycle Marketing JobsLifecycle Marketing Jobs in Indiana

Lifecycle Marketing information

See Indiana salary details

$30K

$90.1K

$167K

How much do lifecycle marketing jobs pay per year?

As of Aug 30, 2026, the average yearly pay for lifecycle marketing in Indiana is $90,070.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,700.00 and $133,200.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing?

A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.

What are some typical challenges faced in a lifecycle marketing role?

Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.

What are the key skills and qualifications needed to thrive in the lifecycle marketing position, and why are they important?

To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.

What are examples of lifecycle marketing?

Lifecycle marketing involves creating targeted campaigns for customers at different stages of their relationship with a brand, such as onboarding new users, engaging active customers, encouraging repeat purchases, and re-engaging inactive clients. It often uses tools like email automation, customer segmentation, and analytics to personalize messaging and improve retention. As a lifecycle marketing professional, understanding customer behavior and data-driven strategies is essential.

What are the most commonly searched types of Lifecycle Marketing jobs in Indiana?

The most popular types of Lifecycle Marketing jobs in Indiana are:

What are popular job titles related to Lifecycle Marketing jobs in Indiana?

For Lifecycle Marketing jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Lifecycle Marketing jobs in Indiana look for?

The top searched job categories for Lifecycle Marketing jobs in Indiana are:

Lifecycle Marketing jobs near you
Infographic showing various Lifecycle Marketing job openings in Indiana as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 79% Physical, 4% Hybrid, and 17% Remote job distribution, with an average salary of $90,070 per year, or $43.3 per hour.

Lifecycle Marketing Automation Specialist

PadSplit

$59K - $81K/yr

Contractor

Posted 28 days ago

Job description

The Role We Need:

We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side growth by building, optimizing, and scaling communication journeys for our Host community. In this role, you won't just monitor existing flow, you will actively design, build, and deploy data-driven campaigns across the entire host lifecycle: driving initial lead acquisition, nurturing prospective hosts into qualified opportunities, guiding them through activation, and securing long-term retention. Utilizing our core stack and Segment, you will bridge marketing operations and technical execution to build multi-channel experiences across email, SMS, push notifications, and in-app messaging. 

The Person We Are Looking For:

We are looking for a hands-on, detail-obsessed builder who understands how lifecycle marketing touches every stage of the host journey. While you keep the big picture in mind, you thrive in the tactical details that make campaigns succeed. You are a strong team player who excels in a highly collaborative environment, partnering closely with cross-functional teams to ensure campaigns align with broader business goals.

As a hands-on Specialist, you focus on practical execution. You can take a campaign brief and event payload to build end-to-end journeys, defining triggers, eligibility, exclusions, and exit criteria, or analyze a broken workflow to find and fix the root cause. You combine strong technical skills across our platforms (leveraging Pardot, SFMC, and Salesforce CRM for supply-side pipeline management while driving high-volume campaigns in Iterable) with a critical eye, knowing when to verify data anomalies and overlapping flows before launching a campaign.

Here's What You'll Do Day-To-Day:
  • Build, Execute & Optimize Lifecycle Journeys: Design, build, execute, and optimize multi-channel campaigns across email, SMS, push notifications, and other owned channels to engage prospective and active hosts effectively.
  • Manage Automation Flow Performance: Monitor and maintain automation flows to ensure campaigns are delivered consistently and perform at a high level.
  • Manage & Integrate Marketing Stack: Work directly inside Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM to ensure seamless data flow, segment syncs, lead scoring, and campaign triggering across host lifecycle stages.
  • Troubleshoot HTML and CSS: Troubleshoot HTML and CSS issues to ensure communications render properly across various devices and platforms.
  • Conduct A/B Testing: Conduct A/B testing and experimentation to identify strategies that optimize user engagement and campaign success.
  • Analyze Performance Data Insights: Analyze performance data and generate insights to enhance the effectiveness of marketing strategies.
  • Collaborate on Campaign Content: Collaborate with creative and cross-functional teams to refine content and visuals for multi-channel campaigns.
Here's What You'll Need To Be Successful:
  • Marketing Automation & Stack Experience: 1-3 years of hands-on experience in lifecycle marketing, marketing operations, or automation, with a proven track record of building workflows from scratch. Direct experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC).
  • Audience Segmentation & Data Verification: Working knowledge of SQL (or platform segmentation engines) to query audience tables, validate host event data, and build targeted segments.
  • System Connections & Event Triggers: Familiarity with REST APIs, JSON payloads, and Webhooks to understand event mappings and help trigger real-time, automated flows. Able to communicate technical requirements effectively with Product and Data teams.
  • Dynamic Content & Personalization: Practical experience using scripting languages (such as Liquid syntax, AMPscript, or basic JavaScript) to apply conditional logic and render personalized content.
  • Email Template & HTML Troubleshooting: Functional knowledge of HTML/CSS to make edits, update layouts, and troubleshoot responsive email templates across devices.
  • A/B Testing Expertise: Experience in A/B testing and the ability to interpret results to drive improvements.
  • Prioritization Skills: Ability to manage multiple tasks and deadlines in a fast-paced and dynamic environment.
  • Stay Updated on Trends: Knowledge of multi-channel marketing trends and best practices to stay ahead in a competitive industry.
  • Detail-Oriented: Strong attention to detail, ensuring accuracy and quality in all aspects of marketing execution.
The Interview Process:
  1. Your application will be reviewed for possible next steps by the Hiring Manager.
  2. If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
  3. If warranted, the next step would be a video interview with our Sr Lifecycle Marketing Automation Specialist for thirty (30) minutes.
  4. If warranted, the next step would be a forty-five (45) minute interview with our Director of Lifecycle Marketing.
  5. If warranted, the final step would be a video interview with a small panel of key stakeholders for one (1) hour.  For this interview, a candidate would execute a live assessment to the panel for discussion.
  6. If warranted, then we move to offer!
$25,000 - $30,000 a year
Compensation is based on the role's scope, market benchmarks, the person's expertise and experience, and the impact of their contributions to our business goals.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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