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Lifecycle Marketing Jobs in Indiana (NOW HIRING)

Genesys

The Field Marketing Manager will drive the regional growth engine for enterprise customer ... Experience with demand generation strategies, lead lifecycle management, and sales alignment

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Lifecycle Marketing information

See Indiana salary details

$30K

$90.1K

$167K

How much do lifecycle marketing jobs pay per year?

As of Aug 9, 2026, the average yearly pay for lifecycle marketing in Indiana is $90,070.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,700.00 and $133,200.00 per year, depending on experience, location, and employer.

What are examples of lifecycle marketing?

Lifecycle marketing involves creating targeted campaigns for customers at different stages of their relationship with a brand, such as onboarding new users, engaging active customers, encouraging repeat purchases, and re-engaging inactive clients. It often uses tools like email automation, customer segmentation, and analytics to personalize messaging and improve retention. As a lifecycle marketing professional, understanding customer behavior and data-driven strategies is essential.

What are the key skills and qualifications needed to thrive in the lifecycle marketing position, and why are they important?

To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.

What is a lifecycle marketing?

A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.

What are some typical challenges faced in a lifecycle marketing role?

Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.

What are the most commonly searched types of Lifecycle Marketing jobs in Indiana? The most popular types of Lifecycle Marketing jobs in Indiana are:
What are popular job titles related to Lifecycle Marketing jobs in Indiana? For Lifecycle Marketing jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Lifecycle Marketing jobs in Indiana look for? The top searched job categories for Lifecycle Marketing jobs in Indiana are:
Lifecycle Marketing jobs near you
Infographic showing various Lifecycle Marketing job openings in Indiana as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $90,070 per year, or $43.3 per hour.

Proposal Coordinator - Marketing

American Structurepoint

Indianapolis, IN • On-site

Full-time

Re-posted 27 days ago

Job description

Overview
Join American Structurepoint and become part of a team that goes the extra mile for our clients and communities. We live by our values - respect, staff development, results and family. Our team is encouraged to explore new ideas and turn our clients' dreams into reality. With exceptional benefits, training, and mentorship, we pave the way for a rewarding career. Ready for more than just a job? Explore opportunities with us and help improve the quality of life in the communities we serve.
Group: Marketing + Communications
Position: Proposal Coordinator
Location: Indianapolis, IN, Tampa, FL, Austin, TX, or Columbus, OH (on-site)
The American Structurepoint Marketing + Communications Group develops the marketing and communications strategies and tactics to promote our services. It is our goal to deliver strategic marketing initiatives in support of American Structurepoint's mission and market share growth objectives.
The Proposal Coordinator is part of an industry-leading marketing and communications team that thrives on delivering unique and creative proposals that inspire, inform, and captivate our readers. Ideally, this individual should have experience with proposal coordination and writing. The Proposal Coordinator must have a passion for high-quality content, creative writing, and enjoy a fast-paced/high-production work environment. They must also have a passion for the "win", must be self-motivated, detail-oriented, and possess a strong work ethic!
With guidance from the proposal leadership team, the Proposal Coordinator will work closely with the entire marketing communications group, architecture and engineering staff, and executive leadership at all levels across the firm.
Skills, Knowledge, and Abilities
  • Strong proofing and grammar skills, with the ability to review content quickly and efficiently.
  • Superior time-management skills, creative problem-solving skills, and strong initiative to complete projects on time while handling multiple deadlines.
  • Strong skills in project management, coordination, and creative writing, with attention to detail.
  • Ability to absorb and apply constructive criticism.
  • Work smart and look for ways to drive improvements while organizing, planning, and delivering a great end product.
  • Knowledge of the latest software and applications with the ability to stay current in the use of new computer technologies to remain competitive.

Responsibilities
  • Prepare high quality A/E proposals, qualification documents, and presentations for assigned A/E disciplines.
  • Facilitate strategic kickoff meetings; compile necessary information to develop proposals, presentations, and qualifications; and coordinate with other A/E teaming partners.
  • Communicate with all levels (executives, engineers, architects, project managers, and technical staff).
  • Meet tight deadlines and manage multiple tasks.
  • Facilitate brainstorming/strategy meetings with key individuals to gather information and edit technical content.
  • Research and maintain competitor analysis and market research.
  • Identify key goals, objectives, or outcomes.
  • Uphold company brand standards and maintain proposal standards.
  • Track the lifecycle of a project and update data in a timely fashion.
  • Other duties as assigned.

Qualifications
  • BA or BS in Communications, English, Business, Marketing, Journalism or related degree
  • Proficient in Microsoft Office
  • At least one year of proposal development experience is preferred in the architecture, engineering, or construction industry or other related consulting industry, such as technology or finance.
  • Ability to operate under pressure and meet tight deadlines
  • Excellent copywriting skills and should be able to rework technical content for a wider audience
  • Build excellent working relationships to attain goals
  • Be organized, self-motivated, confident, energetic, and creative
  • Effectively communicate and make best use of interpersonal skills
  • Should be able to deliver creative and innovative thoughts

Apply