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Lifecycle Marketing Manager Jobs in Indiana (NOW HIRING)

PadSplit

$59K - $81K/yr

We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side ... Manage & Integrate Marketing Stack: Work directly inside Iterable , Pardot , Salesforce Marketing ...

New

Wolters Kluwer

Customer Marketing Manager

Indianapolis, IN · On-site

$107K - $188K/yr

About the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK ... Strong understanding of customer journey mapping and lifecycle strategy * Experience working cross ...

Wolters Kluwer

Customer Marketing Manager

Indianapolis, IN · On-site

$107K - $188K/yr

About the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK ... Strong understanding of customer journey mapping and lifecycle strategy * Experience working cross ...

InComm Payments

This individual will take ownership of the marketing funnel, from campaign planning and lead generation through CRM management and lifecycle nurturing. The ideal candidate is highly proactive, data ...

Syndicate

Digital Marketing Manager

Kokomo, IN · On-site

Managing email marketing and customer lifecycle campaigns from strategy through execution and analysis. Enhancing customer loyalty programs and creating seamless digital experiences across every ...

Syndicate

Digital Marketing Manager

Kokomo, IN · On-site

Managing email marketing and customer lifecycle campaigns from strategy through execution and analysis. * Enhancing customer loyalty programs and creating seamless digital experiences across every ...

Drips

Senior Product Marketing Manager

Indianapolis, IN · On-site

$115K - $151K/yr

Senior Product Marketing Manager Reports To: VP of Marketing Position Overview The Senior Product ... lifecycle * Act as a strategic partner to Product and Sales gathering and sharing market insights ...

Drips

Senior Product Marketing Manager

Indianapolis, IN

$115K - $151K/yr

Senior Product Marketing Manager Reports To: VP of Marketing Position Overview The Senior Product ... lifecycle * Act as a strategic partner to Product and Sales gathering and sharing market insights ...

Markup AI

Director, Growth Marketing

Indianapolis, IN · On-site

Deep HubSpot fluency, including workflows, attribution, lead scoring, lifecycle management, reporting * A builder of AI-assisted marketing workflows, not just a comfortable user of AI tools * Strong ...

Markup AI

Director, Growth Marketing

Indianapolis, IN · On-site

Deep HubSpot fluency, including workflows, attribution, lead scoring, lifecycle management, reporting * A builder of AI-assisted marketing workflows, not just a comfortable user of AI tools * Strong ...

Markup AI

Director, Growth Marketing

Indianapolis, IN · On-site

Deep HubSpot fluency, including workflows, attribution, lead scoring, lifecycle management, reporting * A builder of AI-assisted marketing workflows, not just a comfortable user of AI tools * Strong ...

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All JobsLifecycle Marketing JobsLifecycle Marketing Manager JobsLifecycle Marketing Manager Jobs in Indiana

Lifecycle Marketing Manager information

See Indiana salary details

$31.4K

$79.4K

$138.5K

How much do lifecycle marketing manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for lifecycle marketing manager in Indiana is $79,444.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,100.00 and $93,300.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing manager?

A Lifecycle Marketing Manager is responsible for creating and executing marketing strategies that engage customers throughout their entire relationship with a brand. This role involves managing customer journeys, from acquisition and onboarding to retention and re-engagement, using data-driven approaches and personalized messaging. The goal is to maximize customer lifetime value, reduce churn, and enhance overall satisfaction by delivering targeted communications at key stages. Lifecycle Marketing Managers often collaborate closely with product, sales, and analytics teams to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as a lifecycle marketing manager?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, data analysis, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and proficiency in tools for analytics and A/B testing are typically required. Strong communication, project management, and analytical thinking set top performers apart in this role. These skills ensure effective customer engagement, retention, and measurable growth across all stages of the customer journey.

How does a lifecycle marketing manager typically collaborate with product, sales, and customer success teams?

Lifecycle Marketing Managers work closely with cross-functional teams to ensure a seamless customer journey. They collaborate with product teams to understand new features or updates that should be communicated to users, coordinate with sales to align messaging and nurture leads, and partner with customer success to identify opportunities for retention and upsell campaigns. Regular meetings, shared project management tools, and clear communication channels are essential for aligning strategies and achieving shared goals across these departments.
What are the most commonly searched types of Lifecycle Marketing jobs in Indiana? The most popular types of Lifecycle Marketing jobs in Indiana are:
What are popular job titles related to Lifecycle Marketing Manager jobs in Indiana? For Lifecycle Marketing Manager jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Lifecycle Marketing Manager jobs in Indiana look for? The top searched job categories for Lifecycle Marketing Manager jobs in Indiana are:
Lifecycle Marketing Manager jobs near you
Infographic showing various Lifecycle Marketing Manager job openings in Indiana as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $79,444 per year, or $38.2 per hour.

Lifecycle Marketing Automation Specialist

PadSplit

On-site

$59K - $81K/yr

Contractor

Posted 3 days ago

New

Job description

The Role We Need:

We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side growth by building, optimizing, and scaling communication journeys for our Host community. In this role, you won't just monitor existing flow, you will actively design, build, and deploy data-driven campaigns across the entire host lifecycle: driving initial lead acquisition, nurturing prospective hosts into qualified opportunities, guiding them through activation, and securing long-term retention. Utilizing our core stack and Segment, you will bridge marketing operations and technical execution to build multi-channel experiences across email, SMS, push notifications, and in-app messaging. 

The Person We Are Looking For:

We are looking for a hands-on, detail-obsessed builder who understands how lifecycle marketing touches every stage of the host journey. While you keep the big picture in mind, you thrive in the tactical details that make campaigns succeed. You are a strong team player who excels in a highly collaborative environment, partnering closely with cross-functional teams to ensure campaigns align with broader business goals.

As a hands-on Specialist, you focus on practical execution. You can take a campaign brief and event payload to build end-to-end journeys, defining triggers, eligibility, exclusions, and exit criteria, or analyze a broken workflow to find and fix the root cause. You combine strong technical skills across our platforms (leveraging Pardot, SFMC, and Salesforce CRM for supply-side pipeline management while driving high-volume campaigns in Iterable) with a critical eye, knowing when to verify data anomalies and overlapping flows before launching a campaign.

Here's What You'll Do Day-To-Day:
  • Build, Execute & Optimize Lifecycle Journeys: Design, build, execute, and optimize multi-channel campaigns across email, SMS, push notifications, and other owned channels to engage prospective and active hosts effectively.
  • Manage Automation Flow Performance: Monitor and maintain automation flows to ensure campaigns are delivered consistently and perform at a high level.
  • Manage & Integrate Marketing Stack: Work directly inside Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM to ensure seamless data flow, segment syncs, lead scoring, and campaign triggering across host lifecycle stages.
  • Troubleshoot HTML and CSS: Troubleshoot HTML and CSS issues to ensure communications render properly across various devices and platforms.
  • Conduct A/B Testing: Conduct A/B testing and experimentation to identify strategies that optimize user engagement and campaign success.
  • Analyze Performance Data Insights: Analyze performance data and generate insights to enhance the effectiveness of marketing strategies.
  • Collaborate on Campaign Content: Collaborate with creative and cross-functional teams to refine content and visuals for multi-channel campaigns.
Here's What You'll Need To Be Successful:
  • Marketing Automation & Stack Experience: 1-3 years of hands-on experience in lifecycle marketing, marketing operations, or automation, with a proven track record of building workflows from scratch. Direct experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC).
  • Audience Segmentation & Data Verification: Working knowledge of SQL (or platform segmentation engines) to query audience tables, validate host event data, and build targeted segments.
  • System Connections & Event Triggers: Familiarity with REST APIs, JSON payloads, and Webhooks to understand event mappings and help trigger real-time, automated flows. Able to communicate technical requirements effectively with Product and Data teams.
  • Dynamic Content & Personalization: Practical experience using scripting languages (such as Liquid syntax, AMPscript, or basic JavaScript) to apply conditional logic and render personalized content.
  • Email Template & HTML Troubleshooting: Functional knowledge of HTML/CSS to make edits, update layouts, and troubleshoot responsive email templates across devices.
  • A/B Testing Expertise: Experience in A/B testing and the ability to interpret results to drive improvements.
  • Prioritization Skills: Ability to manage multiple tasks and deadlines in a fast-paced and dynamic environment.
  • Stay Updated on Trends: Knowledge of multi-channel marketing trends and best practices to stay ahead in a competitive industry.
  • Detail-Oriented: Strong attention to detail, ensuring accuracy and quality in all aspects of marketing execution.
The Interview Process:
  1. Your application will be reviewed for possible next steps by the Hiring Manager.
  2. If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
  3. If warranted, the next step would be a video interview with our Sr Lifecycle Marketing Automation Specialist for thirty (30) minutes.
  4. If warranted, the next step would be a forty-five (45) minute interview with our Director of Lifecycle Marketing.
  5. If warranted, the final step would be a video interview with a small panel of key stakeholders for one (1) hour.  For this interview, a candidate would execute a live assessment to the panel for discussion.
  6. If warranted, then we move to offer!
$30,000 - $40,000 a year
Compensation is based on the role's scope, market benchmarks, the person's expertise and experience, and the impact of their contributions to our business goals.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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