Lifecycle Marketing Manager Jobs in Indiana (NOW HIRING)

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com.

What you'll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

• Own the product vision, strategy, and roadmap for Circle's consumer-facing USDC experiences across web and mobile
• Define the end-to-end user experience - onboarding, funding, holding, sending, spending, and earning - with a bar for craft comparable to leading consumer apps
• Build and execute the acquisition and growth strategy: define the funnel, growth model, and channel mix that scale new-user acquisition and reduce CAC
• Own activation, engagement, retention, and monetization, using lifecycle and habit-forming loops to grow DAU/MAU and LTV
• Stand up a rigorous experimentation practice - A/B testing, funnel analysis, and growth metrics instrumentation - to drive continuous, data-driven improvement
• Build and lead a team spanning core consumer product and growth, setting priorities and coaching PMs
• Partner with Marketing and Data Science on attribution, referral/viral mechanics, and paid/organic channel optimization
• Partner with Compliance and Risk to ensure a fast, compliant consumer onboarding and money-movement experience
• Define the North Star metric and supporting KPIs, and report progress to executive leadership

• Extensive consumer product leadership experience at scale, including building and leading teams, at companies known for consumer product and growth craft
• Demonstrated ownership of both product experience and growth outcomes - a track record of moving acquisition, activation, retention, and monetization metrics
• Deep fluency in growth methodology: funnel design, experimentation/A/B testing, lifecycle marketing, and growth modeling
• Strong product taste and a high bar for consumer UX, paired with the analytical rigor to back decisions with data
• Track record of setting strategy and driving execution from concept through measurable, large-scale user growth
• Ability to lead through influence across Design, Engineering, Marketing, Data, and Compliance
• Clear, concise communication with the ability to align stakeholders around vision and trade-offs

• Experience in fintech, payments, wallets, or consumer finance products
• Familiarity with crypto, stablecoins, or digital assets, or the ability to make complex financial products feel simple to mainstream users
• Experience scaling a consumer product from early traction to mass adoption
• Exposure to AI-driven personalization, experimentation, or growth automation

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out toaccommodations@circle.comfor support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.

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