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Lead Generation Jobs in California (NOW HIRING)

Zania, Inc

Growth & Demand Generation

Palo Alto, CA · On-site

Growth & Demand Generation Why Zania Every enterprise spends millions of dollars on Governance ... Zania is growing fast, and we need a Growth & Demand Gen Lead who can build a high-velocity ...

Bland

Demand Gen Lead

San Francisco, CA · On-site

Demand Generation Lead About Bland AI We're a Series C startup that has raised over $100M from Emergence Capital, Scale Venture Partners, Y Combinator, and the founders of PayPal and Twilio. Our ...

BLAND

Demand Gen Lead

San Francisco, CA · On-site

$150 - $190/hr

Demand Generation Lead About Bland AI We're a Series C startup that has raised over $100M from Emergence Capital, Scale Venture Partners, Y Combinator, and the founders of PayPal and Twilio. Our ...

Bland.ai, Inc.

Demand Gen Lead

San Francisco, CA · On-site

$150 - $210/hr

Demand Generation Lead About Bland AI We're a Series C startup that has raised over $100M from Emergence Capital, Scale Venture Partners, Y Combinator, and the founders of PayPal and Twilio. Our ...

Luminik

Demand Gen Lead

San Francisco, CA · On-site

$120 - $170/hr

Demand Generation LeadAbout Bland AI We're a Series C startup that has raised over $100M from ... Create scalable lifecycle programs, lead routing, lead scoring, nurture campaigns, attribution ...

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Lead Generation information

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How much do lead generation jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for lead generation in California is $21.91, according to ZipRecruiter salary data. Most workers in this role earn between $15.19 and $24.42 per hour, depending on experience, location, and employer.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for advancement and income growth, especially with experience and certifications in digital marketing tools. Success in this field depends on communication skills, persistence, and understanding of target markets.

What are the most commonly searched types of Lead Generation jobs in California?

The most popular types of Lead Generation jobs in California are:

What are popular job titles related to Lead Generation jobs in California?

For Lead Generation jobs in California, the most frequently searched job titles are:

What job categories do people searching Lead Generation jobs in California look for?

The top searched job categories for Lead Generation jobs in California are:

What cities in California are hiring for Lead Generation jobs?

Cities in California with the most Lead Generation job openings:

Lead Generation jobs near you
Infographic showing various Lead Generation job openings in California as of August 2026, with employment types broken down into 79% Full Time, 13% Part Time, 4% Temporary, and 4% Contract. Highlights an 96% In-person, and 4% Remote job distribution, with an average salary of $45,574 per year, or $21.9 per hour.

Director or Sr Director, Demand Generation

infoworks.io.inc

Palo Alto, CA

Full-time

Re-posted 8 days ago

Job description

Company Description

Infoworks fully automates both the creation and operation of big data workflows from source to consumption, helping Fortune 100 customers successfully implement to production in days or weeks using 5x fewer people.  Our SaaS software runs both on-premises and in the cloud.

Get in on the ground floor.  We have only recently come out of stealth and launched sales and have several Fortune 100 customers already in deployment.

Job Description

The (Sr.) Director of Demand Generation and Marketing Operations will get to lead  Infoworks B2B digital lead generation, event marketing, and marketing operations strategy, execution and metrics. 

Are you a results-oriented leader with proven expertise leveraging multiple channels to drive leads and pipeline generation efforts at scale?  Do you want to have the opportunity to build out the lead generation and lead qualification infrastructure and processes you have always wanted?  Do you like to generate leads for sales that turn into closed/won business? 

What You'll Do:

  • Build the strategy, execution plans and infrastructure for demand and lead generation for both digital and field marketing initiatives.  
  • Work with inside sales and direct sales to define strategies and tactics to efficiently identify and qualify leads, using online and offline approaches to filter the best leads, qualify them and get them into the sales pipeline. 
  • Define the lead generation metrics and KPIs.  Apply those metrics for creating an efficient lead generation machine. You will figure out what marketing campaigns and events work best, optimizing your tactics and budget to do more of what works and less of what doesn't. 
  • Create integrated campaigns across paid search, display, content syndication, digital media, webinars, email marketing and field marketing.
  • Proactively identify opportunities for innovation and incremental business growth potential and develop business cases.
  • Work closely with the sales organization to optimize the lead to pipeline to close business process.
Qualifications
  • 7+ years of B2B SaaS or software demand generation experience
  • Demonstrated experience leading the demand generation function to execute integrated marketing campaigns for verticals and target audiences (e.g.:  CIOs, CDOs, business analytics budget holders, IT budget holders, big data architects, etc).
  • Event planning and management experience including training, meetup groups, trade shows, road shows, executive programs and large-scale conferences
  • Strong project management skills 
  • Salesforce.com and Marketing Automation (Hubspot, Marketo, etc) 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Apply