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Lead Generation Jobs in California (NOW HIRING)

VASL

Lead Generation Specialist

San Francisco, CA · Remote

Lead Generation Specialist (Remote) Job Timings: 8 am - 1 pm Pacific Standard Time (Part-time) Industry Focus: B2B Healthcare (e.g., home health, personal care, care management, hospice) About Us Our ...

zectorweb

Telemarketing-Lead Generation

Sacramento, CA · On-site +1

$10K/mo

We are seeking a talented Sales Lead Generation Specialist to work from home. The individual will be responsible for bringing in new projects. This can be part time or full time position. The ...

ConstruArt Pavers Co

Lead Generation Manager

Vacaville, CA · On-site

$120K - $200K/yr

Drive lead generation through personal production * Conduct daily coaching and team development * Manage scheduling and payroll responsibilities * Lead by example while maintaining company standards ...

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Lead Generation information

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How much do lead generation jobs pay per hour?

As of Aug 4, 2026, the average hourly pay for lead generation in California is $21.91, according to ZipRecruiter salary data. Most workers in this role earn between $15.19 and $24.42 per hour, depending on experience, location, and employer.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for commission-based income, career growth, and skill development in digital marketing tools and CRM systems.

What does a lead generation job do?

A lead generation job involves identifying and attracting potential customers or clients for a business. This role often includes researching target markets, using tools like CRM software, and qualifying leads to support sales teams. Strong communication skills and knowledge of marketing strategies are typically important for success.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.
What are the most commonly searched types of Lead Generation jobs in California? The most popular types of Lead Generation jobs in California are:
What are popular job titles related to Lead Generation jobs in California? For Lead Generation jobs in California, the most frequently searched job titles are:
What job categories do people searching Lead Generation jobs in California look for? The top searched job categories for Lead Generation jobs in California are:
What cities in California are hiring for Lead Generation jobs? Cities in California with the most Lead Generation job openings:
Lead Generation jobs near you
Infographic showing various Lead Generation job openings in California as of July 2026, with employment types broken down into 68% Full Time, 30% Part Time, and 2% Contract. Highlights an 70% Physical, 2% Hybrid, and 28% Remote job distribution, with an average salary of $45,574 per year, or $21.9 per hour.

Lead Generation Specialist

Nexus HR Services

Sacramento, CA • On-site

$30 - $35/hr

Other

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Lead Generation Specialist - Sacramento, CA

Compensation: $30 - $35 + Commission

Overview: Nexus HR is hiring a highly motivated Lead Generation Specialist to support a fast-paced Insurance Brokerage & Advisory organization by driving outreach and generating new business opportunities. This role focuses on cold-calling prospective clients, building rapport, and scheduling qualified appointments to maintain a strong pipeline and support sales team growth.

About the job: 

As a Lead Generation Specialist, you will serve as the first point of contact for prospective clients by making outbound calls, introducing the company's services, and scheduling qualified appointments for the sales team while managing confirmations and reminders. This role requires strong communication skills, phone confidence, and persistence, with performance measured by call volume, appointment bookings, and lead quality.

Duties and Responsibilities:

  • Conduct cold calls to potential clients and generate qualified leads.

  • Schedule client appointments for the sales team and ensure calendar accuracy.

  • Perform outbound calls for appointment reminders and follow-up confirmations.

  • Ensure key meetings are booked and properly coordinated for sales representatives.

  • Build rapport with prospects and provide a professional first impression of the company.

  • Familiarize yourself with the company's insurance products and advisory services to effectively communicate value.

  • Maintain accurate records of calls, outreach activity, and appointment outcomes.

  • Collaborate with internal sales staff to support lead conversion and pipeline development.

Qualifications:

  • Prior experience in lead generation, customer service, telemarketing, or sales support is preferred (but not required).

  • Strong verbal communication and interpersonal skills.

  • Comfortable with high-volume outbound calling and rejection handling.

  • Self-starter mindset with strong motivation to meet and exceed goals.

  • Organized, detail-oriented, and able to manage schedules effectively.

  • Ability to quickly learn and understand insurance services and business offerings.

Benefits:

  • Dental

  • Vision

  • Medical

  • 401k 

  • Paid Leave

Apply