ZipRecruiter

Log In

1

Lead Generation Jobs in California (NOW HIRING)

VASL

Lead Generation Specialist

San Francisco, CA · Remote

Lead Generation Specialist (Remote) Job Timings: 8 am - 1 pm Pacific Standard Time (Part-time) Industry Focus: B2B Healthcare (e.g., home health, personal care, care management, hospice) About Us Our ...

zectorweb

Telemarketing-Lead Generation

Sacramento, CA · On-site +1

$10K/mo

We are seeking a talented Sales Lead Generation Specialist to work from home. The individual will be responsible for bringing in new projects. This can be part time or full time position. The ...

ConstruArt Pavers Co

Lead Generation Manager

Vacaville, CA · On-site

$120K - $200K/yr

Drive lead generation through personal production * Conduct daily coaching and team development * Manage scheduling and payroll responsibilities * Lead by example while maintaining company standards ...

next page

Showing results 1-20

All JobsLead Generation JobsLead Generation Jobs in California

Lead Generation information

See California salary details

$9

$21

$49

How much do lead generation jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for lead generation in California is $21.91, according to ZipRecruiter salary data. Most workers in this role earn between $15.19 and $24.42 per hour, depending on experience, location, and employer.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in sales, marketing, and data analysis. It can offer opportunities for commission-based income, career growth, and skill development in digital marketing tools and CRM systems.

What does a lead generation job do?

A lead generation job involves identifying and attracting potential customers or clients for a business. This role often includes researching target markets, using tools like CRM software, and qualifying leads to support sales teams. Strong communication skills and knowledge of marketing strategies are typically important for success.

What is the difference between Lead Generation vs Sales Development Representative?

AspectLead GenerationSales Development Representative
Primary RoleIdentify and attract potential leadsQualify and engage leads to move them through the sales funnel
Required SkillsResearch, outreach, marketing toolsCommunication, qualification, CRM usage
Work EnvironmentMarketing teams, online platformsSales teams, direct outreach
GoalsGenerate interest and collect leadsConvert leads into sales opportunities

While both roles focus on building the sales pipeline, Lead Generation primarily involves attracting and capturing potential customer interest, whereas Sales Development Representatives focus on qualifying those leads and preparing them for sales conversations. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

What is lead generation?

Lead generation is the process of identifying and attracting potential customers (leads) for a business’s products or services. This is typically achieved through marketing tactics such as online advertising, content marketing, email campaigns, and social media outreach. The goal is to gather contact information from prospects who are interested in what a company offers, nurturing them through the sales funnel until they become paying customers. Lead generation is crucial for business growth as it helps maintain a steady pipeline of new clients.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need strong research abilities, proficiency in sales or marketing fundamentals, and experience with CRM software, typically supported by a relevant degree or certification. Familiarity with tools like Salesforce, HubSpot, LinkedIn Sales Navigator, and email marketing platforms is commonly required. Outstanding communication, persistence, and analytical thinking are vital soft skills for engaging prospects and refining outreach strategies. These skills and tools are essential for consistently identifying, qualifying, and nurturing leads to drive business growth.

What are some common challenges faced in a lead generation role, and how can candidates prepare to overcome them?

One of the main challenges in lead generation is consistently identifying and engaging high-quality prospects amidst a large volume of potential leads. Candidates may also encounter gatekeepers or resistance from prospects, requiring persistence and strong communication skills. Staying up-to-date with the latest tools and trends, as well as collaborating closely with sales and marketing teams, can help overcome these obstacles. Being proactive in adjusting strategies based on data analysis and feedback is key to long-term success in this role.
What are the most commonly searched types of Lead Generation jobs in California? The most popular types of Lead Generation jobs in California are:
What are popular job titles related to Lead Generation jobs in California? For Lead Generation jobs in California, the most frequently searched job titles are:
What job categories do people searching Lead Generation jobs in California look for? The top searched job categories for Lead Generation jobs in California are:
What cities in California are hiring for Lead Generation jobs? Cities in California with the most Lead Generation job openings:
Lead Generation jobs near you
Infographic showing various Lead Generation job openings in California as of August 2026, with employment types broken down into 83% Full Time, 13% Part Time, and 4% Temporary. Highlights an 87% In-person, and 13% Remote job distribution, with an average salary of $45,574 per year, or $21.9 per hour.

Lead Generation Specialist

VASL

San Francisco, CA • Remote

Part-time

Re-posted 27 days ago

Job description

Job Title: Lead Generation Specialist (Remote)
Job Timings: 8 am - 1 pm Pacific Standard Time (Part-time)
Industry Focus: B2B Healthcare (e.g., home health, personal care, care management, hospice)
About Us
Our Client is a new kind of independent sponsor committed to revolutionizing patient care by empowering clinical teams with innovative solutions. Our mission is to make optimal care accessible, providing healthcare professionals with the tools and support they need to deliver exceptional care. They collaborate closely with healthcare entrepreneurs to drive advancements in healthcare delivery and patient outcomes.
Job Overview 
As a Lead Generation Specialist, you'll be on the front lines of our growth engine. You'll identify and qualify prospective healthcare clients using advanced prospecting tools and techniques. Your work will feed directly into our sales and marketing funnel, helping us target the right decision-makers and accelerate client acquisition. This role reports directly to the leadership team.
Key Responsibilities
 Identify, research, and qualify leads that match our Ideal Client Profile (e.g., home health
CEOs, Home Health Advisors, Operators)
Use tools like Apollo.io, Inven.ai, LinkedIn Sales Navigator, ReachInbox, and Dripify to
source and sequence prospects.
Develop outreach content (connection requests, follow-up templates, emails)
Manage data inside our CRM (Attio) and ensure records are clean and actionable
Collaborate with leadership to align lead gen with quarterly strategic priorities.
Monitor lead quality and pipeline metrics (volume, response rates, conversions)
Continuously refine targeting logic and test new channels or automation strategies
Maintain compliance awareness when handling contact and firmographic data.

Success in This Role Looks Like
300+ new leads researched and added weekly
35-40% open rates and >15% reply rates on email sequences
10-15 qualified responses per week
Proactive insights shared weekly on market gaps or ICP trends
Preferrable Ideal Candidate
 3 years of experience in lead generation, sales, or a related role
Strong research skills and familiarity with tools like LinkedIn Sales Navigator, Apollo.io,
Inven.ai, ReachInbox & Attio
Constantly up to date with sales and marketing tools to ensure we're always on the
cutting edge of technology
Excellent written and verbal communication skills
Ability to work independently, stay organized, and manage time effectively
Comfortable using CRM software generally (e.g., Attio, HubSpot, Salesforce, or others)
Proactive, detail-oriented, and goal-driven mindset

What We Offer
 Flexible hours and remote work
Pay based on experience and output (hourly or project-based)
A high-trust team culture where experimentation is encouraged
The chance to grow with a mission-driven company in healthcare

P.S. VASL is managing the hiring process on behalf of its client. We do not charge anything from applicants at any stage. Successful candidates will be working directly with the client
Employment Type: PART_TIME
VASL logo

About VASL

Sourced by ZipRecruiter

Industry

Business management consulting

Company size

11 - 50 Employees

Headquarters location

San Francisco, CA, US

View All VASL Jobs

Apply