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Lead Generator Jobs in California (NOW HIRING)

Position Overview The Outbound Lead Generator plays a key role in supporting the company's growth by reconnecting with former customers and generating renewed interest in our termite and pest ...

Position Overview The Outbound Lead Generator plays a key role in supporting the companys growth by reconnecting with former customers and generating renewed interest in our termite and pest services.

Position Overview The Outbound Lead Generator plays a key role in supporting the company's growth by reconnecting with former customers and generating renewed interest in our termite and pest ...

Lead Generator

San Jose, CA · Hybrid

$22 - $25/hr

As a Lead Generator you'll be the spark that ignites new business opportunities for Flagship! Your mission? To connect with potential clients through phone, email, and social media, introducing them ...

Lead Generator

Ontario, CA · On-site

$22 - $27/hr

Lead Generator / Event Representative Company: Better Bath Location: Local Home Depot stores near Concord, CA Pay: $22-$27/hour + Bonuses Stop looking for just a "job." This is a performance-driven ...

Position Summary We are seeking a Lead Generator to research, contact, and qualify new business prospects. This is a remote 1099 independent contractor position-ideal for someone who thrives in a ...

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Lead Generator information

See California salary details

$9

$21

$49

How much do lead generator jobs pay per hour?

As of Aug 3, 2026, the average hourly pay for lead generator in California is $21.91, according to ZipRecruiter salary data. Most workers in this role earn between $15.19 and $24.42 per hour, depending on experience, location, and employer.

What is the difference between Lead Generator vs Sales Representative?

AspectLead GeneratorSales Representative
Primary RoleIdentify and generate potential leads for sales teamsEngage with prospects, present products, and close sales
Required SkillsCommunication, research, lead qualificationCommunication, negotiation, product knowledge
Work EnvironmentMarketing or sales support teams, often in office or remoteDirect customer interaction, in-office or field sales
Common CertificationsNone typically required, but marketing or sales certifications can helpSales certifications or product training often preferred

While both roles are vital in the sales process, a Lead Generator focuses on sourcing potential clients, whereas a Sales Representative actively engages with prospects to convert leads into customers. Understanding these differences helps organizations assign the right responsibilities and candidates for each position.

What are the key skills and qualifications needed to thrive as a lead generator, and why are they important?

To thrive as a Lead Generator, you need strong communication skills, persuasive abilities, and a foundational understanding of sales or marketing principles, often supported by relevant experience or coursework. Familiarity with customer relationship management (CRM) systems, email marketing tools, and lead tracking software is typically required. Persistence, active listening, and resilience are standout soft skills for engaging potential clients and overcoming objections. These skills and qualities are crucial for consistently identifying and qualifying high-potential leads, driving sales growth, and supporting the business development pipeline.

What does a lead generator do?

As a lead generator, you work in telemarketing as an appointment setter and contact prospective clients using the phone, email, and social media based on a list of phone numbers or emails provided to you. Your duties include making several phone calls each day, preparing a convincing presentation using pre-rehearsed scripts, and editing your scripts to more effectively cater to your target market. You must work to help meet sales quotas set by your team or employer. Other responsibilities include following up to answer questions about the product/service, to further convince a prospect to set up an appointment, and to confirm dates. Some employers require you to follow up with the sales manager as well.

What are some common challenges lead generators face when qualifying prospects, and how can they be effectively addressed?

Lead Generators often encounter challenges such as reaching decision-makers, dealing with incomplete or outdated contact information, and distinguishing between genuinely interested prospects and those unlikely to convert. These obstacles can be addressed by utilizing up-to-date CRM tools, conducting thorough research before outreach, and developing strong questioning and active listening skills during initial conversations. Collaboration with the sales and marketing teams also helps refine targeting criteria and improve lead quality over time.

What is a lead generator?

Lead generators are professionals who identify and cultivate potential customers for a business’s products or services. They use various strategies—such as cold calling, emailing, social media outreach, and networking—to find individuals or organizations that might be interested in what the company offers. The goal of a lead generator is to create a pipeline of qualified leads for the sales team, helping to increase sales opportunities and drive business growth. Often, they work closely with marketing and sales departments to ensure leads are properly nurtured and handed off.

How do you become a lead generator?

To become a lead generator, you typically need strong communication and sales skills, experience with customer relationship management (CRM) tools, and knowledge of marketing strategies. Many roles require a high school diploma or equivalent, with some employers preferring candidates with sales or marketing experience. Building a network and understanding target audiences can also improve success in this role.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in communication, research, and the use of tools like CRM software. It can offer opportunities for commission-based earnings and career growth in sales and marketing roles.
What are the most commonly searched types of Lead Generator jobs in California? The most popular types of Lead Generator jobs in California are:
What are popular job titles related to Lead Generator jobs in California? For Lead Generator jobs in California, the most frequently searched job titles are:
What cities in California are hiring for Lead Generator jobs? Cities in California with the most Lead Generator job openings:
Infographic showing various Lead Generator job openings in California as of July 2026, with employment types broken down into 90% Full Time, 6% Part Time, 2% Contract, 1% Nights, and 1% Summer. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $45,574 per year, or $21.9 per hour.

$70K - $80K/yr

Full-time

Re-posted 24 days ago


SBM Management Services rating

5.7

Company rating: 5.7 out of 10

Based on 60 frontline employees who took The Breakroom Quiz

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Job description

Title:Sales Lead GeneratorJob Description:

Compensation: $70,000-$80,000 per year

Job Overview

The Sales Lead Generator is responsible for identifying, developing, and qualifying new sales opportunities through targeted lead generation activities. This role will focus on prospecting, researching potential customers, and helping drive the sales pipeline. The ideal candidate will have strong communication skills, a keen understanding of the sales process, and the ability to build relationships with prospects. This position will be expected to increase the number of outbound leads driven to the sales team and may be required to qualify in-bound leads.

Roles & Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other duties may be assigned.

  • Identifies Your Target Audience, Create a Sales Funnel

  • Attract new clients and create sales pipelines

  • Manage a database of leads and capture and add new leads for sales cycles.

  • Contact prospective clients via outbound email and cold calling and discuss the value of a product or service to establish interest.

  • Coordinate sales team by managing schedules, filing important documents, and communicating relevant information

  • Ensure the adequacy of sales-related equipment or material

  • Arrange and ship sales materials for trade shows or conferences.

  • Handle the processing of all orders with accuracy and timeliness

  • Inform clients of unforeseen delays or problems

  • Support sales teams around the country

  • Assist in the preparation and organizing of promotional material or events

  • Sales Lead Generator to answer phone calls and emails about sales questions or concerns.

  • Sales Lead Generator might follow up with sales representatives.

  • Ensure adherence to laws and policies

Qualification

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Education and/or Experience:

BSc/BA in business administration or relevant field; certification in sales or marketing will bean asset

Proven experience in sales; experience as a Sales Lead Generator.

Work experience in a similar setting, preferably with customer service,sales, or office administration

Knowledge, Skills, and Abilities:

Familiarity with CRM, Salesforce software

Strong knowledge of Microsoft Office applications, such as PowerPoint and Excel

Proficiency in English

Well-organized and responsible with an aptitude in problem-solving

Excellent verbal and written communication skills

Ateam playerwith a high level of dedication

Must be able to meet deadlines in a fast-paced, sometimes high-stress work environment.

Supervisory Responsibilities

This position carries no supervisory responsibilities.

Physical Demands & Work Environment

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to walk and use hands to finger, handle, or feel. The employee is occasionally required to stand.

  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually quiet.

Benefits:

SBM offers comprehensive benefit packages. For information about SBM's benefits, please visit SBM's website at:

www.sbmmanagement.com/careers Careers - SBM

SBM Management Services, LP and its affiliates are proud to be equal opportunity workplaces. We are committed to equal employment opportunity regardless of race, sex, color, ancestry, religion, national origin, sexual orientation, citizenship, age, marital status, disability, gender identity, Veteran status, or other legally protected status.


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