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Lead Generator Jobs in California (NOW HIRING)

ARS-Rescue Rooter

Sales Lead Generator

San Jose, CA

$20 - $30/hr

Function as a Lead-Generator and Appointment Setter, scheduling in‑home consultation and tune ups with service technicians and comfort advisors * Note: this role is not door-to-door, does not ...

ARS

Sales Lead Generator

San Jose, CA

$20 - $30/hr

Company-paid life insurance As an In-Store Sales Representative and Lead Generator , you will engage with retail shoppers and introduce them to ARS heating and air conditioning services. This role ...

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Lead Generator information

See California salary details

$9

$21

$49

How much do lead generator jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for lead generator in California is $21.91, according to ZipRecruiter salary data. Most workers in this role earn between $15.19 and $24.42 per hour, depending on experience, location, and employer.

What is the difference between Lead Generator vs Sales Representative?

AspectLead GeneratorSales Representative
Primary RoleIdentify and generate potential leads for sales teamsEngage with prospects, present products, and close sales
Required SkillsCommunication, research, lead qualificationCommunication, negotiation, product knowledge
Work EnvironmentMarketing or sales support teams, often in office or remoteDirect customer interaction, in-office or field sales
Common CertificationsNone typically required, but marketing or sales certifications can helpSales certifications or product training often preferred

While both roles are vital in the sales process, a Lead Generator focuses on sourcing potential clients, whereas a Sales Representative actively engages with prospects to convert leads into customers. Understanding these differences helps organizations assign the right responsibilities and candidates for each position.

What are the key skills and qualifications needed to thrive as a lead generator, and why are they important?

To thrive as a Lead Generator, you need strong communication skills, persuasive abilities, and a foundational understanding of sales or marketing principles, often supported by relevant experience or coursework. Familiarity with customer relationship management (CRM) systems, email marketing tools, and lead tracking software is typically required. Persistence, active listening, and resilience are standout soft skills for engaging potential clients and overcoming objections. These skills and qualities are crucial for consistently identifying and qualifying high-potential leads, driving sales growth, and supporting the business development pipeline.

What does a lead generator do?

As a lead generator, you work in telemarketing as an appointment setter and contact prospective clients using the phone, email, and social media based on a list of phone numbers or emails provided to you. Your duties include making several phone calls each day, preparing a convincing presentation using pre-rehearsed scripts, and editing your scripts to more effectively cater to your target market. You must work to help meet sales quotas set by your team or employer. Other responsibilities include following up to answer questions about the product/service, to further convince a prospect to set up an appointment, and to confirm dates. Some employers require you to follow up with the sales manager as well.

What are some common challenges lead generators face when qualifying prospects, and how can they be effectively addressed?

Lead Generators often encounter challenges such as reaching decision-makers, dealing with incomplete or outdated contact information, and distinguishing between genuinely interested prospects and those unlikely to convert. These obstacles can be addressed by utilizing up-to-date CRM tools, conducting thorough research before outreach, and developing strong questioning and active listening skills during initial conversations. Collaboration with the sales and marketing teams also helps refine targeting criteria and improve lead quality over time.

What is a lead generator?

Lead generators are professionals who identify and cultivate potential customers for a business’s products or services. They use various strategies—such as cold calling, emailing, social media outreach, and networking—to find individuals or organizations that might be interested in what the company offers. The goal of a lead generator is to create a pipeline of qualified leads for the sales team, helping to increase sales opportunities and drive business growth. Often, they work closely with marketing and sales departments to ensure leads are properly nurtured and handed off.

How do you become a lead generator?

To become a lead generator, you typically need strong communication and sales skills, experience with customer relationship management (CRM) tools, and knowledge of marketing strategies. Many roles require a high school diploma or equivalent, with some employers preferring candidates with sales or marketing experience. Building a network and understanding target audiences can also improve success in this role.

Is lead generation a good career?

Lead generation is a viable career that involves identifying and attracting potential customers for businesses, often requiring skills in communication, research, and the use of tools like CRM software. It can offer opportunities for commission-based earnings and career growth in sales and marketing roles.
More about Lead Generator jobs
What are the most commonly searched types of Lead Generator jobs in California? The most popular types of Lead Generator jobs in California are:
What are popular job titles related to Lead Generator jobs in California? For Lead Generator jobs in California, the most frequently searched job titles are:
What job categories do people searching Lead Generator jobs in California look for? The top searched job categories for Lead Generator jobs in California are:
What cities in California are hiring for Lead Generator jobs? Cities in California with the most Lead Generator job openings:
Lead Generator jobs near you
Infographic showing various Lead Generator job openings in California as of August 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $45,574 per year, or $21.9 per hour.

Lead Generator

Bath Concepts Independent Dealers

Martinez, CA • On-site

$22 - $27/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted yesterday

Job description

Lead Generator / Event Representative

Company: Better Bath
Location: Local Home Depot stores near Concord, CA
Pay: $22–$27/hour + Bonuses

Stop looking for just a “job.” This is a performance-driven opportunity where your effort directly impacts your earnings.

Better Bath is looking for motivated, high-energy individuals to generate leads and drive revenue through retail partnerships and live events. If you’re competitive, outgoing, and driven by results—not just hours—this role is for you.

What You’ll Do
  • Engage homeowners inside Home Depot and turn conversations into qualified leads
  • Build relationships with Home Depot associates to generate referrals
  • Set up and manage in-store marketing events
  • Represent Better Bath at home shows and local events
  • Track performance and consistently push to exceed goals
What We’re Looking For
  • Comfortable approaching and speaking with new people
  • Sales-minded with the ability to guide conversations toward action
  • Self-starter who works well independently
  • Competitive and goal-driven mindset
  • Weekend availability (peak earning times)
What Separates Top Earners
  • High energy and confidence in fast-paced environments
  • Resilience and ability to handle rejection
  • Strong communication and quick thinking
  • Consistent, results-driven work ethic
Compensation & Benefits
  • Base pay: $22–$27/hour
  • Performance-based bonuses
  • Top performers can significantly increase earnings
  • Full benefits package:
    • Medical, dental, and vision
    • 401(k)
    • Paid vacation and sick time
    • Professional development opportunities
Why Join Better Bath
  • You control your income
  • Clear growth path into sales or leadership roles
  • High-traffic work environment with constant opportunity
  • No desk. No ceiling. Just results.

If you’re ready to compete, grow, and maximize your earning potential, apply today.

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