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Lead Development Representative Jobs in California

Five9

Lead Development Rep (Bay Area)

San Francisco, CA · Hybrid

$37K - $72K/yr

As a member of the Lead Development Team you will be responsible for qualifying leads and ... represents a variety of backgrounds, perspectives, and skills.  The more inclusive we are, the ...

Five9

Lead Development Rep (Bay Area)

San Francisco, CA · On-site +1

$37K - $72K/yr

As a member of the Lead Development Team you will be responsible for qualifying leads and ... represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the ...

Swivl

Sales Development Representative

Menlo Park, CA · On-site +1

$50K - $60K/yr

As a Sales Development Representative, you'll play a key role in driving Swivl's growth in K-12 ... Lead Development or Sales Development experience preferred This position is compensated by the base ...

Swivl

Sales Development Representative

Menlo Park, CA · On-site

$50K - $60K/yr

As a Sales Development Representative, you'll play a key role in driving Swivl's growth in K-12 ... Lead Development or Sales Development experience preferred This position is compensated by the base ...

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Showing results 1-20

All JobsLead Development Representative JobsLead Development Representative Jobs in California

Lead Development Representative information

See California salary details

$17.8K

$75.8K

$160.9K

How much do lead development representative jobs pay per year?

As of Jul 26, 2026, the average yearly pay for lead development representative in California is $75,823.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,500.00 and $112,500.00 per year, depending on experience, location, and employer.

What jobs in the US pay 300,000 a year?

Lead Development Representatives typically do not earn $300,000 annually; such high salaries are more common in executive roles, specialized sales positions, or senior management. High-paying jobs often require extensive experience, advanced skills, or industry-specific certifications. Roles like senior sales executives, investment bankers, or tech executives are more likely to reach this compensation level.

What are the key skills and qualifications needed to thrive as a Lead Development Representative, and why are they important?

To thrive as a Lead Development Representative, you need strong communication skills, persuasive outreach abilities, and a foundational understanding of sales or marketing, often supported by relevant experience or a business degree. Familiarity with CRM systems like Salesforce, lead generation tools, and email automation platforms is typically required. Resilience, active listening, and a proactive mindset are standout soft skills in this role. These skills are crucial for effectively identifying prospects, building relationships, and driving high-quality leads to support the sales pipeline.

What are Lead Development Representatives?

Lead Development Representatives (LDRs) are sales professionals responsible for identifying, qualifying, and nurturing potential customers, known as leads, for a business. Their primary role is to initiate contact with prospects, assess their interest and needs, and determine if they are a good fit for the company’s products or services. LDRs often use cold calling, email outreach, and social media to generate and qualify leads before passing them on to sales teams for further engagement. They play a critical role in building the sales pipeline and supporting overall business growth.

Is a BDR an entry level role?

A Lead Development Representative (LDR) role is often considered entry level within sales teams, focusing on prospecting and lead qualification. It typically requires minimal prior experience and emphasizes skills like communication, research, and CRM tool usage, making it suitable for those starting their sales careers.

Is SDR the hardest sales job?

The Lead Development Representative (LDR) role, often similar to an SDR, is considered challenging due to its focus on prospecting, cold outreach, and qualifying leads with high rejection rates. Success requires strong communication skills, resilience, and persistence, but whether it is the hardest sales job varies by individual and organization.

What does a lead development representative do?

A lead development representative (LDR) is responsible for identifying and qualifying potential sales leads through research, outreach, and communication. They often use tools like customer relationship management (CRM) software and focus on generating interest to pass qualified leads to the sales team for further engagement.

How does a Lead Development Representative collaborate with sales and marketing teams to achieve targets?

As a Lead Development Representative (LDR), you'll work closely with both sales and marketing teams to ensure a steady flow of qualified leads. This typically involves attending regular alignment meetings, sharing feedback on lead quality, and updating both teams on lead status. You'll also use CRM systems to track interactions and coordinate follow-ups, ensuring that promising prospects are handed off smoothly to sales reps. Effective communication and teamwork are key, as your outreach efforts are integral to the overall sales pipeline success.

What is the difference between Lead Development Representative vs Sales Development Representative?

AspectLead Development RepresentativeSales Development Representative
Primary FocusQualifying and nurturing leads to generate sales opportunitiesIdentifying and engaging potential clients to set up sales meetings
ResponsibilitiesResearching leads, initial outreach, lead qualificationOutbound prospecting, cold calls/emails, appointment setting
Required SkillsCommunication, research, CRM proficiencyCommunication, persistence, CRM proficiency
Work EnvironmentInside sales, marketing teamsInside sales, direct sales teams

Both roles focus on lead generation and require similar skills like communication and CRM knowledge. The Lead Development Representative primarily qualifies leads and nurtures prospects, while the Sales Development Representative focuses on outbound prospecting and setting up sales meetings. Understanding these differences helps organizations assign the right responsibilities and candidates for each role.

What are popular job titles related to Lead Development Representative jobs in California? For Lead Development Representative jobs in California, the most frequently searched job titles are:
What job categories do people searching Lead Development Representative jobs in California look for? The top searched job categories for Lead Development Representative jobs in California are:
What cities in California are hiring for Lead Development Representative jobs? Cities in California with the most Lead Development Representative job openings:
Lead Development Representative jobs near you
Infographic showing various Lead Development Representative job openings in California as of July 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $75,823 per year, or $36.5 per hour.
Lead Development Representative

Lead Development Representative

Barracuda Networks Inc.

Campbell, CA • On-site

Full-time

Medical, Retirement, PTO

Posted 3 days ago

Job description

Job ID 27-0295

Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

Envision yourself at Barracuda: 

The Lead Development Representative (LDR) plays a key role in providing our new sales team with qualified leads. We're in search of dynamic sales professionals who excel in fast-paced environments, where quick sales cycles are the norm. This role is centered around expanding our customer base in the SME and Midmarket segments by acquiring net-new customers. Leads come from diverse sources such as inbound marketing leads from the web, campaigns, and events. Comfort in making phone calls and participating in Zoom meetings with both prospects and existing customers is essential to achieve assigned performance targets.

What you’ll be working on:

  • Use tools to sift through leads, determining which ones are suitable for further action or should be transferred to another team/location.
  • Immediately contact web leads upon submission
  • Qualify leads according to the Barracuda Lead Qualification Criteria
  • Arrange appointments for members of the team using multiple calendar tools 
  • Prioritizing and managing a large number of outbound call activities
  • Being well-informed about current industry trends
  • Meet and exceed monthly performance goals

What you bring to the role: 

  • Bachelor’s degree preferred or relevant experience
  • 1-2 years of LDR, BDR or SDR sales experience preferred but not mandatory 
  • Excellent verbal and written communication skills, both in person and on the phone
  • Strong understanding of sales automation tools
  • Telephone selling techniques
  • Not afraid of rejection or to pick up the phone and call anyone!
  • Strong desire to learn the sales process and grow career in sales
  • Proven time management skills required

What you’ll get from us: 

A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.  

  • Equity, in the form of non-qualifying options 
  • High-quality health benefits 
  • Retirement Plan with employer match 
  • Career-growth opportunities 
  • Flexible Time Off and Paid Time Off benefits 
  • Volunteer opportunities 

Campbell, CA only. The anticipated on-target earnings range for this role is $75,000 - $80,000. Actual compensation offered will be dependent upon the individual's skills, experience, and qualifications as they directly relate to the requirements of the position, the budget for the position, and applicable employment laws. 

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