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Lead Content Strategist Jobs (NOW HIRING)

Citigroup, Inc.

AI Content Strategist

Irving, TX · On-site

$138K - $208K/yr

Overview We are seeking an experienced and innovative AI Content Strategist to lead the charge in defining and implementing content strategies for AI-augmented systems. This role is at the forefront ...

Gamer's Choice

Senior Content Strategist

New York, NY · On-site

$110K - $150K/yr

This is a strategic, builder-oriented role for someone who has grown an organic content engine from ... Design and lead the content production workflow, including AI-assisted tools, directing the ...

Purple Rain

Content strategist

OR · Remote

We are a fully distributed team from over 10+ countries. -Responsible for driving the company's lead generation through content development, sales enablement, and inbound marketing strategies -You ...

Waters Corporation

Sr Content Strategist

Milford, MA · On-site

Develop and own content strategy and messaging across the organization, creating integrated ... Lead in building messaging frameworks and narrative structures that align across channels and ...

Purple Rain

Content strategist

OR · On-site

We are a fully distributed team from over 10+ countries. -Responsible for driving the company's lead generation through content development, sales enablement, and inbound marketing strategies -You ...

T Rowe Price

Lead Content Manager

Baltimore, MD · Hybrid

Strategic Project Support: TheLeadContent Manager will be responsible for supporting and leading key projects with theIPRC andRFP lead teams. * RFP Content Management System: The Lead Content Manager ...

Robert Half

Brand & Content Strategist

Troy, NY · On-site

$27.71 - $34/hr

... lead a critical marketing and messaging initiative. This is an exciting opportunity for a seasoned marketing professional who enjoys blending strategy, storytelling, branding, and executive-level ...

Likeable

Associate Content Strategist

Lead strategic discussions, collaborating with accounts, media and creative team members to translate client briefs intro smart, innovative content strategy outputs. * Analyze social data to provide ...

Aquent

Content Strategist

Austin, TX · On-site

$40 - $55/hr

... • Lead efforts to develop compelling written proposals and storylines by working closely with ... content slides and attaches portfolio analysis reports to support the proposal process. The ideal ...

EWG

Digital Content Strategist

Washington, DC · On-site

The strategist develops compelling, human-centered content to advance EWG's mission, with a focus ... We are looking for someone who is excited to help lead the evolution of EWG's digital content ...

SheerID

Creative Content Strategist

Lead ideation: Develop creative concepts for multi-channel campaigns, product launches, and ... Content Architecture and GXO Strategy (30%) * Answer Engine Optimization (AEO): Formulate and ...

Maiden Home

Social & Content Strategist

Manhattan, NY · On-site

As our Social & Editorial Content Strategist, you will shape how Maiden Home, and the creative ... This role will lead the evolution of Maiden Home's social presence as we continue to establish ...

Maiden Home

Social & Content Strategist

Manhattan, NY · On-site

As our Social & Editorial Content Strategist, you will shape how Maiden Home, and the creative ... This role will lead the evolution of Maiden Home's social presence as we continue to establish ...

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Lead Content Strategist information

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$16

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How much do lead content strategist jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for lead content strategist in the United States is $44.99, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $52.88 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a lead content strategist, and why are they important?

To thrive as a Lead Content Strategist, you need expertise in content planning, editorial management, and digital marketing, often supported by a degree in communications, journalism, or marketing. Familiarity with content management systems (CMS), SEO tools, analytics platforms, and project management software is typically required. Exceptional leadership, communication, and collaboration skills help drive cohesive content strategies and guide creative teams. These skills and qualities are essential for producing impactful content that aligns with business goals and engages target audiences effectively.

What is the difference between Lead Content Strategist vs Content Marketing Manager?

AspectLead Content StrategistContent Marketing Manager
Primary FocusDeveloping content strategies, overseeing content creation, aligning content with brand goalsExecuting marketing campaigns, managing content distribution, analyzing marketing metrics
Required SkillsContent planning, SEO, editorial skills, strategic thinkingMarketing tactics, analytics, campaign management, content creation
Work EnvironmentCollaborates with content teams, marketing, and branding departmentsWorks closely with marketing teams, sales, and external agencies
Common UsageUsed in organizations focusing on content strategy and brand storytellingUsed in marketing departments emphasizing campaign execution and lead generation

The main difference is that Lead Content Strategists focus on creating and guiding overall content strategies aligned with brand goals, while Content Marketing Managers primarily execute marketing campaigns and manage content distribution. Both roles require strong content and marketing skills but serve different strategic and operational functions within organizations.

What is a lead content strategist?

A Lead Content Strategist is a senior professional responsible for overseeing the planning, development, and management of content across various platforms to support an organization's goals. They set the content vision, develop strategies to engage target audiences, and coordinate with writers, designers, and marketing teams to ensure consistency and quality. In addition to leading content creation, they often analyze performance data to refine strategies and maximize impact. Their role is pivotal in ensuring that all content aligns with brand messaging and business objectives.

How does a lead content strategist typically collaborate with cross-functional teams to execute content initiatives?

As a Lead Content Strategist, you will regularly collaborate with marketing, design, product, and SEO teams to ensure that content aligns with broader business goals and brand messaging. This involves leading content planning meetings, communicating strategy and guidelines, and providing feedback to writers, designers, and developers. Effective collaboration requires strong project management skills and the ability to balance creative vision with practical constraints, ensuring content initiatives are delivered on time and meet quality standards. This cross-team interaction not only enriches the content but also fosters a cohesive brand experience across channels.
More about Lead Content Strategist jobs
What job categories do people searching Lead Content Strategist jobs look for? The top searched job categories for Lead Content Strategist jobs are:
Lead Content Strategist jobs near you
Infographic showing various Lead Content Strategist job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $93,586 per year, or $45 per hour.

AI Content Strategist

Citigroup, Inc.

Irving, TX • On-site

$138K - $208K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Citibank rating

8.3

Company rating: 8.3 out of 10

Based on 177 frontline employees who took The Breakroom Quiz

39th of 170 rated banks

Job description

Overview
We are seeking an experienced and innovative AI Content Strategist to lead the charge in defining and implementing content strategies for AI-augmented systems. This role is at the forefront of AI innovation, requiring a deep understanding of both content strategy principles as well as the unique demands and opportunities of artificial intelligence. The successful candidate will be a subject matter expert in Content Strategy, with a proven ability to architect language systems, information structures and data inputs that AI agents consume.
Responsibilities
  • AI-Integrated Content Strategy: Develop and execute comprehensive content strategies that leverages AI, machine learning, and large language models (LLMs) to deliver personalized, predictive and highly relevant experiences for our financial products and services.

  • Simplifying Complexity: Translate complex financial products, market data, and regulatory information into clear, simple and accessible language for a diverse customer base.

  • Tooling and Systems: Partner with product and technology teams to define requirements for the content management systems (CMS) and AI tools necessary to execute the content strategy at scale.

  • UX & Journey Thinking: Apply user experience (UX) and journey thinking principles to design intuitive and efficient content flows for AI agents, enhancing the overall user interaction with AI-augmented systems.

  • Information Architecture: Design and implement robust information architectures, organizing and structuring data inputs to facilitate seamless processing by users and retrieval by AI models.

  • Content Oversight: Provide expert oversight on all content generated for and by AI systems, ensuring accuracy, consistency, brand alignment and adherence to ethical guidelines.

  • Integration of Analytics & Research: Utilize data analytics and research insights to continuously refine and optimize AI content strategies, identifying areas for improvement and innovation.

  • Technology, Capabilities & AI: Stay abreast of the latest advancements in AI and content technology, integrating new capabilities to build a resilient and reliable "Content OS" for AI applications.

  • Collaboration & Communication: Partner closely with peers within the Content Strategy team and AI leads, fostering strong relationships and ensuring cohesive strategy execution.

  • Optimization & Digital Engagement: Drive continuous content optimization efforts for digital engagement within AI systems, enhancing discoverability, relevance and user satisfaction.

  • Stakeholder Management: Work closely with the Design & UX AI team and report directly to the Head of Content Strategy (C15), ensuring strategic alignment and effective communication across departments.

Qualifications
  • Demonstrable expertise in Content Strategy, with a strong portfolio showcasing the ability to architect complex language systems and information structures.

  • Experience in the financial services industry, with a strong understanding of its unique regulatory, compliance, and business environment.

  • Proven experience in a leadership or program management role, preferably within a large, complex organization.

  • Deep understanding of AI/ML concepts and their application in content development.

  • Strong analytical skills with the ability to interpret data and research to inform strategic decisions.

  • Excellent communication, collaboration and stakeholder management skills.

  • Ability to thrive in a fast-paced, innovative environment and adapt to evolving technologies.

  • Experience in designing content for digital platforms and optimizing for digital engagement.

  • Familiarity of Design Systems and components is desirable.

  • 6-10 years of relevant experience in a product or creative position
  • Significant experience managing complex business and technical solutions
  • Demonstrated experience as a strong leader who can prioritize well, communicate clearly and compellingly, effectively influencing across cross functional teams.
  • Experience delivering with an agile methodology

Job Family Group:
Technology
Job Family:
Digital Design Engineering
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Full Time Salary Range:
$138,720.00 - $208,080.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Jul 30, 2026
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.

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About Citigroup Inc

Sourced by ZipRecruiter

We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.

Industry

Banking and credit intermediation

Company size

5,001 - 10,000 Employees

Headquarters location

New York City, NY, US

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