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The Marketing Coordinator is an entry-level, full-time marketing role responsible for helping organize, coordinate, and execute DILO’s day-to-day marketing activity.

This person will work closely with the creative team, participate in marketing and creative meetings, help manage ongoing projects, and ensure ideas move from planning into execution. Responsibilities will include social media, content coordination, product launches, email and website support, merchandising, and other brand initiatives.

The role will also include approximately 21–25 hours per week of retail store coverage. Because store traffic is relatively light, retail hours are intended to function as productive marketing work time between customer interactions. Marketing remains the primary responsibility of the position.

This is a strong opportunity for a recent college graduate who wants hands-on experience across multiple areas of a growing consumer brand.

• Help maintain and execute the marketing calendar
• Coordinate marketing projects, deadlines, and deliverables
• Attend creative and marketing meetings and document next steps
• Follow up on assignments and help ensure projects stay on schedule
• Assist with product launches, promotions, seasonal campaigns, and events
• Coordinate between team members involved in photography, video, design, social media, retail, and production
• Help organize creative assets, campaign materials, and project information
• Conduct basic market, competitor, trend, and content research as needed

• Assist with planning and maintaining the social media calendar
• Schedule and publish approved content across social platforms
• Write or assist with captions and supporting copy
• Organize photography and video assets for posting
• Help identify content opportunities based on upcoming launches, products, events, and brand initiatives
• Monitor engagement and help maintain consistency in posting
• Assist with basic social media reporting and performance tracking

• Participate in creative meetings and contribute ideas
• Help coordinate photoshoots and video shoots
• Prepare product, props, locations, schedules, shot lists, or other shoot needs
• Help organize and manage completed photo and video assets
• Support the creative team in translating campaign concepts into specific deliverables

• Assist with email campaign preparation and scheduling
• Help update Shopify product pages, collections, promotions, and other site content
• Support launch and promotional landing pages
• Proofread marketing materials for accuracy and consistency
• Assist with other digital marketing projects as needed

Approximately 21–25 hours per week will be spent covering the dilo Philly retail store.

During these hours, the Marketing Coordinator will:

• Assist customers and provide knowledgeable product recommendations
• Maintain a welcoming and on-brand retail environment
• Keep displays, merchandising, and product presentation organized
• Restock and maintain retail inventory as needed
• Support in-store events and activations
• Identify customer feedback or behavior that may be useful to the marketing team

When customers are not present, the Marketing Coordinator is expected to continue working on marketing responsibilities from the retail space.

The ideal candidate is organized, creative, dependable, and interested in building a career in marketing within a consumer brand.

They should be comfortable balancing creative work with detail-oriented execution and should enjoy working in a small team where responsibilities can span multiple areas.

Strong candidates will demonstrate:

• Excellent organization and follow-through
• Strong written and verbal communication
• An interest in branding, marketing, social media, and consumer products
• Good visual judgment and attention to detail
• Familiarity with Instagram, TikTok, and other social platforms
• Ability to manage multiple projects and deadlines
• Comfort working independently once expectations are established
• Willingness to take ownership of recurring responsibilities
• Ability to interact professionally and naturally with retail customers
• Openness to feedback and ability to work within an established brand direction

Experience with Shopify, Klaviyo or email marketing platforms, Canva, Adobe Creative Suite, photography, video editing, or social media management is helpful but not required.

Title: Marketing Coordinator

Employment: Full-time

Primary Function: Marketing coordination and execution

Retail Coverage: Approximately 21–25 hours per week, with marketing work continuing during slower retail periods

Reports To: Founder

Works Closely With: Creative team, photography/content, video, retail, production, and other marketing partners

Early in the role, the Marketing Coordinator should begin taking ownership of:

• Social media scheduling and publishing
• Marketing calendar organization
• Creative meeting notes and action items
• Marketing project tracking
• Asset organization
• Product launch checklists
• Website and promotional updates
• Retail merchandising upkeep
• Coordination of routine marketing tasks between team members

As the employee develops, the role can expand into greater ownership of campaigns, social media planning, launches, events, email marketing, and broader brand initiatives.

A successful Marketing Coordinator makes the marketing team more organized and more productive.

Within the first six months, success should look like:

• Marketing projects are clearly organized and tracked
• Social content is consistently scheduled and published
• Creative meetings produce clear action items and follow-through
• Deadlines and deliverables are less likely to fall through the cracks
• Product launches are better coordinated
• Marketing assets are organized and easy for the team to access
• Retail presentation remains consistently strong
• The employee can independently execute recurring tasks without constant direction
• The creative team spends more time creating and less time coordinating logistics

The long-term goal is for this person to grow from a Marketing Coordinator who executes and organizes marketing activity into someone capable of independently owning larger marketing initiatives.