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Insurance Representative Jobs in Wisconsin (NOW HIRING)

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Insurance Representative information

See Wisconsin salary details

$25.7K

$66.3K

$84.3K

How much do insurance representative jobs pay per year?

As of Jun 10, 2026, the average yearly pay for insurance representative in Wisconsin is $66,266.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,600.00 and $77,700.00 per year, depending on experience, location, and employer.

What Does an Insurance Representative Do?

As an insurance representative, your responsibilities depend in part on your employer. For example, as an insurance representative for an insurance company, your duties include processing claims from customers who have automotive, life, or real estate insurance with your firm. Alternatively, you may be a sales agent with the primary goal of tracking down leads and selling insurance products. As an insurance representative for a health care facility, your duties include verifying patient insurance coverage, collecting payments, and submitting claims documentation to health insurance providers.

What is the difference between Insurance Representative vs Insurance Agent?

AspectInsurance RepresentativeInsurance Agent
CredentialsMay require licensing depending on state and roleRequires state licensing and certification
Work EnvironmentTypically works for a specific insurance companyCan represent multiple insurance companies or a single one
Employer & Industry UsageCommonly employed by insurance companiesOften works independently or for agencies representing multiple insurers
Search & Comparison IntentPeople compare roles to understand job duties and licensingPeople compare to find independent or multi-company options

Insurance Representatives usually work directly for insurance companies and may need licensing, focusing on selling and servicing policies for that company. Insurance Agents often represent multiple insurers, offering clients a broader range of options, and are typically licensed to sell policies from various companies. Both roles involve sales and customer service but differ in employer structure and licensing requirements.

What are some common challenges Insurance Representatives face when balancing sales goals with providing excellent customer service?

Insurance Representatives often need to meet sales targets while ensuring clients receive honest, tailored advice. Balancing these priorities can be challenging—successful representatives build trust by thoroughly understanding client needs and recommending suitable products, even if it means taking a consultative, longer-term approach. Many teams provide ongoing training and mentorship to help representatives manage these competing demands and maintain high ethical standards. Collaboration with underwriters and claims adjusters is also common, ensuring clients receive comprehensive support throughout the policy lifecycle.

What does an Insurance Representative do?

An Insurance Representative is a professional who helps clients understand, select, and manage insurance policies to protect themselves against financial loss. They assess client needs, explain coverage options, process applications, and assist with claims. Insurance Representatives may work with individuals or businesses, providing guidance on life, health, auto, home, or other types of insurance. Their goal is to ensure clients have appropriate coverage and to serve as a point of contact for any questions or issues regarding policies. They often work for insurance companies, agencies, or as independent agents.

What are the key skills and qualifications needed to thrive as an Insurance Representative, and why are they important?

To thrive as an Insurance Representative, you need a strong understanding of insurance products, sales techniques, and regulatory compliance, usually supported by a high school diploma or bachelor's degree and relevant state licensing. Familiarity with customer relationship management (CRM) software, quoting systems, and e-signature platforms is typically required. Excellent interpersonal skills, active listening, and problem-solving abilities help build trust and effectively address client needs. These competencies are vital for meeting sales targets, maintaining customer satisfaction, and ensuring compliance with industry regulations.
More about Insurance Representative jobs
What are popular job titles related to Insurance Representative jobs in WI? For Insurance Representative jobs in WI, the most frequently searched job titles are:
Insurance Representative jobs near you
Infographic showing various Insurance Representative job openings in Wisconsin as of June 2026, with employment types broken down into 1% As Needed, 74% Full Time, 19% Part Time, and 6% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $66,266 per year, or $31.9 per hour.

Insurance Sales Representative

Rural Mutual Insurance - Hidden Valleys

La Crosse, WI • On-site

$42K - $48K/yr

Full-time

Life

Posted 7 days ago

Job description

Description
Are you looking to build your career? Rural Mutual Insurance can help you fulfill your ambitions and give you the opportunity to learn, all while you build your own career! You will be joining a company dedicated to protecting the things that matter most to families in your community and serving as a trusted advisor to people by protecting their homes, cars, businesses, farms, and even their livelihoods. With the support of a base salary, plus the opportunity for commission and bonuses, you will receive training and the backing of a district manager as you onboard. Our agents become trusted members of the communities in which they serve and proudly keep our promise to make sure that premiums paid here, stay here to keep Wisconsin strong. Offering a $2,000 signing bonus.
$42,000 - $48,000 Base Salary PLUS Commissions and Bonuses, and a $2,000 signing bonus
Responsibilities
• Design and implement effective marketing strategies to sell new insurance policies or adjust existing ones
• Contact potential clients and create rapport by networking, cold calling, using referrals, etc.
• Evaluate and analyze the needs of business or individual customers and sell suitable protection plans across multiple lines of business
• Conduct needs-based customer policy reviews
• Stay abreast of the insurance industry and company protocols and policy changes to ensure fulfillment of all policy requirements, all while providing superior customer service
• Keep sales databases, customer records, and related organizational tools current to accurately report progress of marketing and sales efforts
• Capitalize on client cross-sale and retention opportunities
Qualifications
• Skilled at networking and committed to the community in which you work
• High level of integrity with a track record of showing consistency between words and action
• Experience in delivering customer-centered solutions and creating long-lasting relationships
• Excellent communication skills, specifically in listening and presenting
• Goal-oriented with a passion for achieving financial success
• Licensed in property, casualty, and life insurance-or committed to obtaining licenses within 60 days of being hired

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