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Insurance Marketing Rep Jobs in Michigan (NOW HIRING)

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Insurance Marketing Rep information

See Michigan salary details

$56.2K

$71.9K

$85.4K

How much do insurance marketing rep jobs pay per year?

As of Aug 22, 2026, the average yearly pay for insurance marketing rep in Michigan is $71,906.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,100.00 and $79,800.00 per year, depending on experience, location, and employer.

What does an insurance marketing rep do?

An Insurance Marketing Representative is responsible for promoting and selling insurance products to potential clients or businesses. They develop marketing strategies, build relationships with agents and brokers, and identify new business opportunities. Their duties often include attending industry events, conducting market research, and providing product information and support to clients. The goal is to increase sales and expand the company's client base by effectively communicating the benefits of various insurance products.

What are the key skills and qualifications needed to thrive as an insurance marketing rep, and why are they important?

To thrive as an Insurance Marketing Rep, you need a strong understanding of insurance products, sales techniques, and market analysis, often supported by a bachelor’s degree in business or marketing. Familiarity with customer relationship management (CRM) software, digital marketing tools, and sometimes an insurance license is typically necessary. Excellent interpersonal skills, persuasive communication, and adaptability help set top performers apart in this role. These skills are crucial for building client relationships, driving sales, and effectively promoting insurance products in a competitive market.

What are some common challenges insurance marketing reps face when building relationships with new clients?

Insurance Marketing Representatives often encounter challenges such as overcoming client skepticism, differentiating their agency from competitors, and effectively communicating complex policy details. Building trust requires persistence, strong product knowledge, and excellent interpersonal skills. Reps typically address these hurdles by tailoring presentations to client needs, following up consistently, and leveraging digital marketing tools to maintain engagement. Collaboration with underwriters and account managers also helps ensure client questions are addressed quickly, fostering stronger long-term relationships.

What is the difference between Insurance Marketing Rep vs Insurance Agent?

AspectInsurance Marketing RepInsurance Agent
CredentialsMay require licensing and marketing certificationsLicensed to sell insurance products
Work EnvironmentTypically works for insurance companies or agencies, focusing on marketing and lead generationWorks directly with clients to sell policies and manage accounts
Employer & Industry UsageInsurance companies, marketing firmsIndependent agencies, insurance carriers

While both roles involve insurance, Insurance Marketing Reps focus on promoting and generating leads for insurance products, often working behind the scenes. Insurance Agents directly interact with clients to sell policies and provide service. Understanding these differences helps clarify career paths and job expectations in the insurance industry.

Is an insurance marketing representative a good job?

An insurance marketing representative promotes insurance products to clients and prospects, often working independently or as part of an agency. The role typically requires strong communication skills, sales ability, and knowledge of insurance policies, with opportunities for commissions and career advancement. Job satisfaction depends on individual performance and the work environment.
More about Insurance Marketing Rep jobs

What are popular job titles related to Insurance Marketing Rep jobs in Michigan?

For Insurance Marketing Rep jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Insurance Marketing Rep jobs in Michigan look for?

The top searched job categories for Insurance Marketing Rep jobs in Michigan are:

What are popular job titles related to Insurance Marketing Rep jobs in MI?

For Insurance Marketing Rep jobs in MI, the most frequently searched job titles are:

Insurance Marketing Rep jobs near you
Infographic showing various Insurance Marketing Rep job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 21% Part Time, 2% Temporary, 5% Contract, and 1% Nights. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $71,906 per year, or $34.6 per hour.

Marketing Liaison - State Farm Agent Team Member

State Farm

Northville, MI • On-site

$45K - $65K/yr

Full-time

Medical, PTO

Re-posted 20 days ago

State Farm rating

7.3

Company rating: 7.3 out of 10

Based on 1,557 frontline employees who took The Breakroom Quiz

239th of 311 rated insurance

Job description

Responsive recruiter
Benefits:
  • Health insurance
  • Signing bonus
  • Bonus based on performance
  • Competitive salary
  • Flexible schedule
  • Opportunity for advancement
  • Paid time off
  • Training & development

ABOUT OUR AGENCY
Our agency opened in 2018, and our team of 4 works together to create a positive, supportive environment where both our customers and team members feel valued. As a second-generation State Farm agent, insurance has always been a part of my life, and I'm passionate about helping customers protect what matters most.
I attended Central Michigan University and am married with one child. When I'm not in the office, I enjoy spending time with friends and family and keeping up with my active child.
Giving back to our community is important to us. We participate in a back-to-school backpack drive, Thanksgiving events, local Chamber activities, and other community outreach opportunities throughout the year.
We offer PTO and strive to maintain a fun, encouraging workplace where teamwork and positivity are a priority. We're looking for someone who is outgoing, organized, driven, and brings a bubbly, positive attitude to the team. If you enjoy connecting with people, staying organized, and working in a supportive environment, we'd love to meet you.
You May Be a Great Fit as a Sales & Marketing Representative at Amanda Ross State Farm if:
  • You bring a calm and steady attitude to both day-to-day tasks and fast-moving marketing initiatives.
  • You care about your community and take pride in delivering excellent service while elevating our brand through intentional outreach.
  • You are a natural connector who builds trust quickly, whether engaging with customers, local organizations, or representing our office at events.
  • You listen closely and understand what people value, using those insights to shape effective messaging and guide customers toward the right solutions.
  • You are driven by goals, growth, and results, and you know how to turn engagement into action while supporting digital marketing, campaign execution, and overall office growth.
  • You grow our agency through meaningful customer relations and acting as a liaison between customer needs and agency departments. You improve the lives of our customers by proactively marketing relevant products and services.

Location Address: 44327 Plymouth Oaks Blvd, Plymouth MI 48170
At Amanda Ross Insurance Agency, we're here to help people protect what matters most. We take pride in serving our community with integrity, care, and real support. Whether we're helping someone navigate a claim or personalize a plan, we believe in doing meaningful work that makes a difference. If you're looking to grow your career, help others, and be part of a team that strives to do good every day, you'll fit right in with us
Seeking a Sales & Marketing Representative to coordinate marketing, community engagement, and outreach efforts. This position focuses on promoting brand awareness and supporting office growth initiatives.
Responsibilities
  • Develop and maintain customer relationships to drive retention and growth.
  • Use your knowledge of our insurance products to recommend, explain and sell policies to both cold and warm leads.
  • Plan and implement local marketing and networking activities.
  • Support event coordination and community involvement.
  • Track campaign performance and provide regular updates to the agent.
  • Collaborate with team members to align marketing and customer engagement goals.

Qualifications
  • Strong communication and organizational skills.
  • Willingness to engage in sales conversations.
  • Proven track record of meeting sales targets.
  • Experience with marketing, communications, or social media preferred.
  • Creative thinker with attention to detail.
  • Must be able to obtain applicable state insurance licenses.

Grow your career as you better your community. As an attentive, sociable, and sales-minded professional, we are eager to have you on our team.
Compensation: $45,000.00 - $65,000.00 per year
Do you want to work with someone who will help you achieve YOUR goals?
This busy insurance and financial services office has a passion to make a difference in the lives of others and better the community. We are a growing agency with big dreams and lots of potential. We attribute our success to having a fun, energetic environment that is an enjoyable place to work. We want to work alongside those who are equally committed to excellence and personal achievement. If you want to work in an environment that is fun, challenging, and rewarding, then Amanda Ross - State Farm Agent may be the right fit for you!
About Our Agency
  • Our mission is to help people manage the risks of everyday life, recover from the unexpected and realize their dreams.
  • We help customers with their insurance and financial services needs, including Auto Insurance, Home Insurance, Life Insurance, Business Insurance, Health Insurance, and Renters Insurance.
  • Our office is located in 44327 Plymouth Oaks Blvd, Plymouth MI 48170.
  • I am a second generation State Farm agent.
  • I am a proud graduate of Central Michigan University.
  • Our agency has received awards including: Ambassador Travel, Legion of Honor, and Senior Vice President's Club

Apply now and let us put you on the path to success
State Farm agents are independent contractors who hire their own employees. State Farm agents' employees are not employees of State Farm. Agents are responsible for and make all employment decisions regarding their employees.

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