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Insurance Broker Jobs in Rochester, NY (NOW HIRING)

LAWLEY AGENCY, LLC

Insurance Advisor/Producer

Batavia, NY · On-site

$56.75K - $101.28K/yr

We are a family owned insurance broker (nearly 70 years!) * We are deeply committed to the communities we serve and love to get involved * We work hard and play hard!!! Why Lawley? * Competitive ...

NFP

Broker/ Senior Broker (Hybrid - NY)

Rochester, NY · Hybrid

NFP, an Aon company, is a multiple Best Places to Work award winner in Business Insurance. We are ... The Broker/ Senior Broker focuses on the largest and most complex placements, while serving in a ...

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Insurance Broker information

See Rochester, NY salary details

$38.5K

$86.1K

$117.4K

How much do insurance broker jobs pay per year?

As of May 29, 2026, the average yearly pay for insurance broker in Rochester, NY is $86,083.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $98,700.00 per year, depending on experience, location, and employer.

What Do Insurance Brokers Do?

Insurance brokers are professionals in the insurance industry who sell, solicit, and negotiate insurance for a living. They are regulated by the state and must meet certain licensing requirements to do business in their state. Insurance brokers are professional advisers, representing and working on behalf of their clients. Brokers help clients understand their risks and advise them on which assets merit insurance and which do not. Insurance brokers may have industry specializations as well. Keep in mind that insurance brokers are not actual insurers; they are the liaisons between the insurance companies and clients and work on the client’s behalf.

What are the key skills and qualifications needed to thrive as an Insurance Broker, and why are they important?

To thrive as an Insurance Broker, you need a solid understanding of insurance products, risk assessment, and sales techniques, typically supported by relevant licenses such as a state insurance broker license. Familiarity with customer relationship management (CRM) software, quoting platforms, and industry databases is essential for effective client management and policy research. Excellent interpersonal skills, negotiation abilities, and ethical judgment help build trust and long-term relationships with clients. These skills are crucial for matching clients with suitable coverage, navigating regulatory requirements, and achieving sales targets in a competitive industry.

What are some common challenges Insurance Brokers face when balancing client needs with insurer requirements?

Insurance Brokers often navigate the challenge of aligning their clients’ unique coverage needs with the specific underwriting guidelines and product offerings of various insurers. This can require strong negotiation skills, in-depth product knowledge, and the ability to communicate complex policy details to clients in an understandable way. Brokers must also manage multiple client accounts simultaneously, ensuring timely renewals and claims support while adhering to regulatory requirements. Building strong relationships with both clients and insurers is key to overcoming these challenges and providing effective service.

What are insurance brokers?

Insurance brokers are professionals who act as intermediaries between clients and insurance companies. They help individuals and businesses find the most suitable insurance policies by comparing offerings from multiple insurers. Brokers assess clients' needs, provide expert advice, and negotiate policy terms to ensure comprehensive coverage at competitive prices. Unlike insurance agents, brokers represent the interests of the client rather than the insurance company.

Are insurance brokers in demand?

Insurance brokers are in demand due to ongoing needs for insurance coverage across various sectors. The profession requires strong sales skills, industry knowledge, and often licensing, which contribute to steady employment opportunities in the insurance industry.

What is the difference between Insurance Broker vs Insurance Agent?

AspectInsurance BrokerInsurance Agent
CredentialsLicensing required; often independentLicensing required; typically tied to specific companies
Work EnvironmentWorks independently or with multiple insurersRepresents one insurer or a few
Employer & Industry UsageIndependent or brokerage firms; broader industry roleInsurance companies; direct sales
Comparison IntentFinds policies across multiple insurers for clientsPromotes policies from a specific insurer

Insurance brokers act as independent advisors, offering clients a variety of policies from multiple insurers, while insurance agents typically represent a single insurer and sell its products. Both roles require licensing, but brokers often have a broader scope and work with multiple companies, providing more options for clients.

More about Insurance Broker jobs
What are the most commonly searched types of Insurance Broker jobs in Rochester, NY? The most popular types of Insurance Broker jobs in Rochester, NY are:
What are popular job titles related to Insurance Broker jobs in Rochester, NY? For Insurance Broker jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Insurance Broker jobs in Rochester, NY look for? The top searched job categories for Insurance Broker jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Insurance Broker jobs? Cities near Rochester, NY with the most Insurance Broker job openings:
Insurance Broker jobs near you
Infographic showing various Insurance Broker job openings in Rochester, NY as of May 2026, with employment types broken down into 94% Full Time, 3% Part Time, and 3% Contract. Highlights an 82% In-person, 3% Hybrid, and 15% Remote job distribution, with an average salary of $86,083 per year, or $41.4 per hour.

Insurance Advisor/Producer

LAWLEY AGENCY, LLC

Batavia, NY • On-site

$56.75K - $101.28K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago

Job description

These are the fundamental components of the job:

  • Prospects, solicits, quotes and consults for new Commercial, Personal and Benefit Insurance accounts
  • Counsels and markets to existing clients
  • Prequalifies insurance prospects for insurability and quality of risk
  • Reviews expirations, endorsement, claim, audit and cancellations with Account Manager
  • Completes all required applications and documentation; obtains signed application

Other functions of the job:

  • Expand and grow in your role when supporting miscellaneous duties as requested

Skills / traits that we value for this role:

  • Minimum of three (3) years’ experience in a similar or related position
  • Extensive sales skills and customer service focus
  • Ability to generate new business sales, retain existing business and cross sell other lines of business
  • Relevant understanding of insurance documents and policy forms
  • Pertinent knowledge of rating procedures, coverages and industry operations to effectively manage, maintain and write assigned client and prospect lists
  • Pertinent knowledge of insurance markets and special programs
  • Property/Casualty license; Insurance designations preferred
  • Extensive computer skills and knowledge of Microsoft Office, including Word, Excel, PowerPoint & Outlook
  • Independence and ability to function well on a team
  • Incredible attention to detail and organizational skills
  • Positive attitude, even in a high stress environment
  • A need to make customers and coworkers feel important and valued
  • Capability to work quickly and efficiently
  • Methodical, yet swift decision-making skills especially in regard to prioritization
  • Participates in projects on an as-needed basis
  • Precise communication skills, even under time constraints

A bit about Lawley!

  • We are not a call center environment
  • We achieve success by building genuine relationships together, with our teams and clients
  • We are a family owned insurance broker (nearly 70 years!)
  • We are deeply committed to the communities we serve and love to get involved
  • We work hard and play hard!!!

Why Lawley?

  • Competitive commission structure with opportunity for residuals AND ownership in your book of business!
  • Expansive Benefits (Medical, Dental, Vision—and SO many more)
  • Company 401K contribution received starting Day 1 (for participants 21+ years old)
  • Sales performance coach, educational support, career development, and growth opportunities
  • Schedule flexibility, and unlimited PTO
  • Job Security (we’ve never had a lay-off, even during the pandemic)
  • Comfortable, family-oriented culture, with an emphasis on work life balance and support
  • Fulfilling opportunities that align with your career path and our business needs

Compensation for our production/sales positions are based on commissions. In some hiring situations, we may choose to invest and offer an interim base salary based upon an applicant’s experiences, background, and potential book of business. If applicable, a reasonable estimate of the current base salary range is $56,750.00 to $101,279.75 PLUS commissions.