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Influencer Manager Jobs (NOW HIRING)

Grail Talent is an Influencer Management Agency that connects our diverse and carefully curated roster of content creators with digital marketing opportunities, working with brands and record labels ...

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Influencer Manager information

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$13K

$38.7K

$68K

How much do influencer manager jobs pay per year?

As of Jul 4, 2026, the average yearly pay for influencer manager in the United States is $38,710.00, according to ZipRecruiter salary data. Most workers in this role earn between $23,500.00 and $51,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Influencer Managers and how can they be addressed?

Influencer Managers often face challenges such as managing multiple campaigns simultaneously, vetting potential influencers for brand alignment, and handling last-minute changes in content deadlines or deliverables. Proactive communication, strong organizational skills, and fostering transparent relationships with influencers help address these hurdles. Additionally, staying updated on social media trends and compliance guidelines ensures smooth campaign execution. Many managers find that building a trusted network of reliable influencers and using project management tools can greatly streamline their workload and increase campaign success.

What does an Influencer Manager do?

An Influencer Manager is responsible for building and managing relationships between brands and influencers. They identify suitable influencers, negotiate contracts, coordinate campaigns, and track performance metrics. Their goal is to ensure successful collaborations that enhance brand awareness and engagement. They also stay updated on industry trends to optimize influencer marketing strategies.

What are the key skills and qualifications needed to thrive in the Influencer Manager position, and why are they important?

To thrive as an Influencer Manager, you need a strong background in digital marketing, social media strategy, and partnership development, often supported by a degree in marketing, communications, or a related field. Familiarity with influencer marketing platforms, social analytics tools, and CRM systems is typically required. Strong interpersonal skills, creative thinking, and effective negotiation abilities set top candidates apart in this role. These skills are crucial for building successful influencer relationships, executing impactful campaigns, and driving measurable business results.

What does an influencer manager do?

An influencer manager oversees relationships between brands and social media influencers, coordinating campaigns, negotiating contracts, and ensuring content aligns with brand goals. They often analyze performance metrics and may use tools like social media analytics platforms to track campaign success. Strong communication, negotiation skills, and knowledge of digital marketing are essential for this role.

How to get a manager as an influencer?

To get a manager as an influencer, focus on building a strong online presence and a dedicated audience across social media platforms. Networking within the industry, attending influencer events, and reaching out to management agencies or representatives can help establish professional relationships. Demonstrating consistent content quality and engagement increases the likelihood of attracting management interest.

How much money do influencer managers make?

Influencer managers typically earn between $40,000 and $80,000 annually, with experienced professionals or those working for larger agencies earning over $100,000. Compensation can vary based on experience, location, and the size of the influencer portfolio managed.

What are the 4 levels of influencers?

In influencer marketing, the four levels of influencers are nano-influencers, micro-influencers, macro-influencers, and mega-influencers. These levels are categorized based on follower count, engagement rate, and reach, with nano-influencers having the smallest audiences and mega-influencers the largest. Influencer managers often tailor campaigns according to these levels to optimize brand exposure and engagement.
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Influencer Manager | TikTok Shop

Publicis Groupe Holdings B.V

Agoura Hills, CA โ€ข Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago


Job description

Company Description

ย Welcome to Our Worldย We've been leading the charge in the affiliate industry from day one-establishing performance marketing and paving the way for future innovations. We're known for maintaining one of the largest, most reliable partnership platforms with impeccable, personalized service.ย ย Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction) stands as the most trusted name in performance marketing. We specialize in building partnerships between top brands and reputable publishers to drive revenue and business growth. CJ's industry-leading solutions make us the platform of choice for over 3,800 global brands across sectors like retail, travel, finance, technology, and home services. As part of Publicis Groupe, our savvy data capabilities, cutting-edge tech, and strategic expertise facilitate genuine connections, allowing brands to reach consumers wherever they are. ย 

At CJ, we're not just participating in the creator economy, we're helping define its future.

ย 

CJ Influence is our end-to-end influencer and creator commerce solution, built to turn cultural relevance into measurable business impact. We operate at the intersection of content, commerce, and data, designing creator strategies that don't just generate buzz, but drive full-funnel performance and deliver real revenue outcomes.

From TikTok Shop and Amazon to DTC and in-store retail experiences, our team builds and activates high-performing creator programs across the entire commerce ecosystem. We partner with some of the world's most recognized Fortune 1000 brands, helping them unlock growth through authentic creator relationships that convert.

What sets us apart, and what you'd be a part of, is our proprietary, market-leading technology. It empowers us to identify the right creators, activate them at scale, and continuously optimize performance based on real-time data. This isn't guesswork or vanity metrics, it's a performance engine built for modern marketing.

Joining CJ Influence means working at the forefront of a fast-evolving space, where creativity meets analytics, and where your work directly shapes how brands grow in the creator economy. If you're excited by innovation, measurable impact, and building what's next, you'll fit right in.

Overview

Influencer Managers play a key role in support of CJI's influencer campaigns. They contribute to the development of influencer marketing strategy for each brand campaign and are directly responsible for ensuring the successful execution of that strategy. IMs will own and maintain influencer relationships, using best practices to optimize campaigns investment and performance.

Work Environment

  • Hybrid office attendance required: 3 days per week in office, 2 days per week remote work flexibility.
Responsibilities

Do these things interest you? You will:

  • Manage and develop influencer relationships on behalf of advertisers, communicating expectations, sharing best practices, and disseminating content, offers and promotions.
  • Develop and deliver client meeting agendas in lock step with Campaign Manager for weekly campaign updates on influencer strategy and performance
  • Participate in building and presenting strategy presentations and post-campaign insights.
  • Own influencer casting for each campaign; discovery, negotiation and media planning while increasing campaign budgets and performance
  • Use best practices and insights to better optimize campaign results byย interpreting standard and custom reports.
  • Train and educate influencers on CJ tools and product solutions to optimize their success in the platform.
  • Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables.
  • Oversee casting, deliverables, and coordinating between clients/partnerships to ensure timely execution of deliverables against campaign workback schedules
  • Accountable for hitting campaign targets and goals -- Reporting, recapping and post campaign analysis with support from Analyst
  • Influencer Relationship Manager (talent/talent management); build and deliver campaign briefs, implement partnership agreements
  • Enforce brand/program compliance, and communicate guidelines to analyst who supports in the monitoring
Qualifications

What we look for:

  • Bachelor's Degree or related work experience and minimum of 2 years' experience in the online marketing industry-ideally digital performance, influencer or social media marketing.
  • TikTok Shop professional experience.
  • Clear and effective communicator. Can convey complex results in a simple, clear manner, using solid eye for business, demonstrating a competent level command of digital marketing concepts.
  • Ability to implement a variety of tasks within designated time frames, delivering exceptional quality results and are able to directly contribute to the formation of client campaigns.
  • Ability to work across departments and divisions by building consensus and delivering upon stated objectives
  • Results oriented problem solver.
  • Proficient knowledge of the Microsoft suite of products including Windows, Word, Excel, and PowerPoint.
  • You are respectful to varying opinions and perspectives.
  • Knowledge of CreatorIQ influencer platform a plus
Additional Information

This is a hybrid role requiring 3 days a week in office.CJ is the leader in Performance Marketing. We take pride in our innovative technology, comprehensive data solutions and our people. We equip our teams with advanced tools, training and career development opportunities all to provide modern solutions, strategies and support to deliver high quality results for our clients. We work in an enthusiastic, collaborative team setting that values outstanding performance.

We're a community of creative and passionate problem solvers who go the distance to tackle the tough questions, think creatively, and drive resourceful growth, for our clients-and ourselves. We foster and embody an inclusive and collaborative culture where diverse perspectives are sought, relationships are valued, and people feel accepted with a sense of belonging in expressing themselves authentically. We pride ourselves in having a workplace environment that values both work and play.

Why Our Workplace Stands Out Apart from offering competitive salaries, 401K matching, wellness programs, and comprehensive medical, dental, and vision coverage, we provide: Flexible time off without the hassle of accrual A generous number of paid holidays Company-sponsored team-building events An Employee Referral Program Annual recognition awards Hybrid work arrangements for optimal work-life balance Parental bonding leave Backup care options for children and elders An employee discount program International SOS program for global support Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment

...and those are just a few of our great perks! Come join us and see what makes our company a great place to work.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

ย Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.Employment Type: FULL_TIME