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Influencer Management Jobs (NOW HIRING)

Bossette Hair

Influencer Manager

Houston, TX

Responsibilites include: * Play an integral role in creating, building, and maintaining influencer brand relations. * Will work cross-functionally with Marketing, Public Relations, and Social Media ...

PMG

Influencer Branded Content Lead

Dallas, TX · On-site

Strong proficiency in project implementation, managing high-level influencer campaigns from concept to completion. * Skilled in presentation and communication, delivering insights, strategic ...

PMG

Influencer Branded Content Lead

New York, NY

Strong proficiency in project implementation, managing high-level influencer campaigns from concept to completion. * Skilled in presentation and communication, delivering insights, strategic ...

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Influencer Management information

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$43.5K

$103.7K

$167.5K

How much do influencer management jobs pay per year?

As of Jul 5, 2026, the average yearly pay for influencer management in the United States is $103,704.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,500.00 and $132,000.00 per year, depending on experience, location, and employer.

What are the 4 types of influencers?

In influencer management, the four main types of influencers are celebrities, macro-influencers, micro-influencers, and nano-influencers. Each type varies in follower count, reach, and engagement level, affecting campaign strategies and brand partnerships. Understanding these categories helps in selecting the right influencers for specific marketing goals.

How much do influencer managers make?

Influencer managers typically earn between $40,000 and $80,000 annually, with salaries varying based on experience, location, and the size of the influencer portfolio they manage. Senior or specialized managers can earn over $100,000, especially in competitive markets or with additional performance bonuses.

What is the difference between Influencer Management vs Social Media Coordinator?

AspectInfluencer ManagementSocial Media Coordinator
CredentialsMarketing, Communications, or related degree; experience in influencer campaignsMarketing, Communications, or related degree; social media platform familiarity
Work EnvironmentAgency or brand teams managing influencer partnershipsIn-house or agency teams managing social media content and engagement
Employer & IndustryBrands, marketing agencies, influencer platformsBrands, media companies, marketing agencies

Influencer Management focuses on building and maintaining relationships with influencers to promote brands, requiring skills in negotiation and campaign strategy. Social Media Coordinators handle day-to-day social media content, engagement, and analytics. While both roles involve social media, Influencer Management emphasizes influencer partnerships, whereas Social Media Coordinators focus on overall social media presence and content management.

How to get into influencer management?

To enter influencer management, develop strong communication and organizational skills, and gain experience in marketing, social media, or public relations. Building a network of influencers and understanding platform analytics can also be beneficial; many professionals start with internships or entry-level roles in digital marketing agencies.

What does an influencer manager do?

An influencer manager oversees relationships between brands and social media influencers, negotiating contracts, coordinating campaigns, and ensuring deliverables are met. They also track campaign performance, manage schedules, and maintain communication to maximize brand exposure and influencer effectiveness.

What is Influencer Management?

Influencer Management involves overseeing relationships between brands and social media influencers to create effective marketing campaigns. This role includes identifying suitable influencers, negotiating contracts, coordinating content creation, and tracking campaign performance. Influencer managers also ensure that collaborations align with brand goals and maintain compliance with industry regulations. The goal is to maximize brand exposure and engagement through strategic partnerships with influencers.

What are the key skills and qualifications needed to thrive in Influencer Management, and why are they important?

To thrive in Influencer Management, you need a solid understanding of digital marketing, social media trends, contract negotiation, and often a degree in marketing, communications, or a related field. Familiarity with influencer marketing platforms, analytics tools, and CRM systems is typically required. Strong relationship-building, communication, and organizational skills set standout professionals apart in this field. These skills are essential for effectively sourcing, managing, and maximizing partnerships with influencers to achieve brand goals.

What are some common challenges faced in an Influencer Management role and how can they be addressed?

One of the most common challenges in Influencer Management is balancing the expectations of both influencers and the brands they represent. Navigating contract negotiations, ensuring timely deliverables, and maintaining authentic content while meeting campaign objectives can be complex. Building strong, transparent relationships and maintaining open communication are essential for resolving conflicts and keeping projects on track. Additionally, staying up to date with industry trends and platform algorithms helps in crafting effective strategies for both parties.
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Influencer Management jobs near you

Manager, Influencer Digital Marketing

Warner Records

New York, NY

Full-time

Posted 11 days ago

Job description

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

  • Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

  • Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

  • Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Manager, Influencer Digital Marketing

A little bit about our team:

The Digital team at Atlantic Music Group is dedicated to building artist careers through the intersection of music and technology. By utilizing influencer partnerships and through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market, distribute and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.

Your role:

This role plays a key part in identifying rising digital tastemakers, activating influencer partnerships across platforms (especially TikTok and Instagram), and helping artists build lasting cultural relevance online.

Here you'll get to:

  • Plan and execute influencer marketing campaigns for artists across Atlantic Music Group's roster.
  • Use analytical tools to identify patterns in user behavior and make informed campaign recommendations based on data findings (trend forecasting, campaign abnormalities)
  • Identify and maintain relationships with relevant influencers, tastemakers, and culturally-aligned content creators.
  • Create owned and operated channels by applying knowledge in algorithms and trends
  • Support the development of campaign briefs tailored to each song or artist, ensuring influencer content is aligned with tone and artist identity.
  • Track emerging trends and viral challenges online, flagging opportunities for proactive creator outreach.
  • Manage campaign logistics, including tracking outreach and coordinating product/mailings when relevant.
  • Monitor and report on influencer campaign performance using tools like Creator Core, Cobrand, and internal metrics dashboards.
  • Collaborate closely with artists' product managers, A&R, creative teams, and external agencies to align on campaign goals and timelines.
  • Support influencer onboarding for in-person activations, video shoots, listening sessions, and community-driven initiatives.

About you:

  • 2-3 years of experience in influencer marketing, digital marketing, or a related field
  • Familiarity with all genres; pop, rock, country, hip-hop and rap as well as experience with online communities, and relevant creators across TikTok, YouTube, Instagram, and emerging platforms.
  • Excellent written and verbal communication skills with a knack for compelling pitch emails and campaign briefs.
  • Proven ability to juggle multiple projects in a fast-paced environment and remain detail-oriented under pressure.
  • Passion for music discovery and a desire to champion new voices and movements within the genre.

We'd love it if you also had:

  • Experience with influencer management platforms and campaign reporting tools is a plus


As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite Salary Range: LA: $70,304 to $80,000 Annually; NYC: $66,300 to $80,000 Annually Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.


Warner Music Group is an Equal Opportunity Employer.

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